
Reengineering Retail
The Future of Selling in a Post-Digital World
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Narrado por:
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Doug Stephens
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De:
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Doug Stephens
Since the release of Doug Stephens’ first book, The Retail Revival, change in the global retail sector has accelerated beyond even the boldest forecasts. As predicted, online giants like Amazon and Alibaba.com are growing at a dizzying pace. Hundreds of well-known brick-and-mortar retailers have closed their doors, and brands and retailers across categories are struggling to understand the shifting needs and expectations of a new consumer.
Picking up where The Retail Revival left off, Reengineering Retail explores the coming revolution in the global retail and consumer goods market, offering sales and marketing executives a roadmap to the future.
Author and internationally renowned consumer futurist, Doug Stephens, paints a bold vision of the future where every aspect of the retail experience as we know it, will be radically transformed. From online to bricks and mortar, the very concept of what stores are, how consumers shop them, and even the core economic model for revenue, will be will be profoundly reinvented; changes sure to affect not only retailers large and small but any business with a stake in the global retail industry.
Infused with real-world examples and interviews with industry disruptors, Reengineering Retail illustrates the vast opportunities at play for bold brands and business leaders. Stephens’ strategies will provide businesses with the foresight required to move quickly and effectively into the future.
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Amazing
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Very to the point, no fluff! If You want to succeed in retail in the future you must read this book!
Best book I've read in a LONG time!
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It’s all about the experience
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I own a small business that is growing 50% month over month and I’m still worried about losing what I have built. It’s tough to listen to books like this because the facts it presents are true.
Reality sucks, but it helps one grow. I highly recommend.
Insightful
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A visionary perspective of retail
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In-depth analysis, but some overestimation of tech
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Must Read if you are in Retail
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Phenomenal
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The author switches back and forth between gross margin and net income to represent profit; He used examples like Ubers Rush (defunct, poorly executed experiment) as an example of changes.
Really disappointed in this one. I would not recommend unless you have not been paying attention to changes in modern retail.
Full of selection bias
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