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A Humble Guide to Fixing Everything in Brand, Marketing, and Sales
- Narrated by: Bret Starr
- Length: 3 hrs and 4 mins
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A Humble Guide to Fixing Everything in Brand, Marketing, and Sales
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Publisher's summary
Nearly every tech company I talk to is experiencing performance declines from their tried-and-true sales and marketing strategies—the stuff that used to work really well. Many don’t know why. Is it the economy? Is it a pandemic hangover? Is it internal execution?
While many don’t know why their sales and marketing are in a slump, some others have a general idea about the root cause of the problem. But they don’t know what to do about it. And each new thing they try deepens their frustration with the current state of their sales and marketing performance.
Were marketing people fired? Was sales leadership replaced? Got a new CEO? Did you rebrand? Did you shift strategies and models? Change your message? Implement new MarTech? Build a new website? Switch agencies? Launch new products? Shift budgets? Bring people back to the office? Send them back home? And none of it has worked.
What if I told you that I know why your sales and marketing shit is broken? And what if I told you that I know how to fix it? Would you believe me? And then, what if I proceeded to tell you exactly what to do about it?
Well, that’s what I do in this book. And it will probably scare the hell out of you. Because what I’m here to tell you is that the way we used to do things in sales and marketing—the way most of us are doing things now—just doesn’t work anymore. The “blocking and tackling” era is over, and the road to hell is paved with performance optimizations.
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Performance5 out of 5 stars 7,752
-
Story5 out of 5 stars 7,686
This book grew out of a series of letters to my daughter concerning various things - mostly about money and investing - she was not yet quite ready to hear. Since money is the single most powerful tool we have for navigating this complex world we've created, understanding it is critical.
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1 out of 5 stars
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Misleading, heavily biased
- By Cody Peralta on 07-19-19
By: JL Collins
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12 Months to $1 Million
- How to Pick a Winning Product, Build a Real Business, and Become a Seven-Figure Entrepreneur
- By: Ryan Daniel Moran
- Narrated by: Ryan Daniel Moran
- Length: 7 hrs and 38 mins
- Unabridged
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Overall5 out of 5 stars 3,600
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Performance5 out of 5 stars 3,103
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Story5 out of 5 stars 3,087
By cutting out the noise and providing a clear and proven plan, this road map helps even brand-new entrepreneurs make decisions quickly, get their product up for sale, and launch it to a crowd that is ready and waiting to buy. This one-year plan will guide you through the three stages to your first $1 million: the Grind (months 0-4), the Growth (months 5-8), and the Gold (months 9-12). If your goal is to be a full-time entrepreneur, get ready for one chaotic, stressful, and rewarding year. If you have the guts to complete it, you will be the proud owner of a million-dollar business.
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4 out of 5 stars
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Good, but a Little Misleading
- By Chris Love on 11-28-20
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The Millionaire Fastlane: Crack the Code to Wealth and Live Rich for a Lifetime
- By: MJ DeMarco
- Narrated by: MJ DeMarco
- Length: 12 hrs and 46 mins
- Unabridged
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Overall4.5 out of 5 stars 8,268
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Performance4.5 out of 5 stars 7,123
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Story4.5 out of 5 stars 7,091
Since you were old enough to hold a job, you've been hoodwinked to believe that wealth can be created by blindly trusting in the uncontrollable and unpredictable markets: the housing market, the stock market, and the job market. I call this soul-sucking, dream-stealing dogma "The Slowlane" - an impotent financial gamble that dubiously promises wealth in a wheelchair. For those who don't want a lifetime subscription to "settle-for-less", there is an alternative.
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5 out of 5 stars
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Excellent!
- By Iray007 on 09-22-15
By: MJ DeMarco
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The Creature from Jekyll Island
- A Second Look at the Federal Reserve
- By: G. Edward Griffin
- Narrated by: Mark Bramhall
- Length: 24 hrs and 21 mins
- Unabridged
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Overall4.5 out of 5 stars 5,733
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Performance5 out of 5 stars 5,050
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Story4.5 out of 5 stars 5,047
This classic expose of the Fed has become one of the best-selling books in its category of all time. Where does money come from? Where does it go? Who makes it? The money magician's secrets are unveiled. Here is a close look at their mirrors and smoke machines, the pulleys, cogs, and wheels that create the grand illusion called money. A boring subject? Just wait. You'll be hooked in five minutes. It reads like a detective story - which it really is, but it's all true.
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1 out of 5 stars
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Lost confidence in author
- By Amazon Customer on 07-11-20
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Millionaire Mission
- A 9-Step System to Level Up Your Finances and Build Wealth
- By: Brian Preston
- Narrated by: Brian Preston
- Length: 7 hrs and 2 mins
- Unabridged
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Overall5 out of 5 stars 123
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Performance5 out of 5 stars 122
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Story5 out of 5 stars 122
Brian Preston, host of The Money Guy Show podcast and co-founder of Abound Wealth Management, lays out a nine-step system for building wealth with the money you already have. Millionaire Mission helps you account for your financial blind spots, overcome the fear of making wrong decisions, and take the guesswork out of what to do with your next dollar.
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5 out of 5 stars
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Stellar performance by Brian Preston!
- By Matt B on 05-29-24
By: Brian Preston
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Plan Your Year Like a Millionaire
- By: Rachel Rodgers
- Narrated by: Rachel Rodgers
- Length: 2 hrs
- Original Recording
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Overall4.5 out of 5 stars 1,215
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Performance4.5 out of 5 stars 1,177
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Story4 out of 5 stars 1,176
Plan Like a Millionaire is part of a riveting three-part series, and it's all about elevating your game and setting goals like a seven-figure earner. In this wealth-inspiring listening journey, Rachel reveals the secrets of how to set goals, manage time wisely, build essential support systems, break free from financial constraints, and make savvy money decisions.
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3 out of 5 stars
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Feel Good Book, only
- By Maggie on 01-06-24
By: Rachel Rodgers
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Invisible Women
- Data Bias in a World Designed for Men
- By: Caroline Criado Perez
- Narrated by: Caroline Criado Perez
- Length: 9 hrs and 25 mins
- Unabridged
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Overall4.5 out of 5 stars 3,082
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Performance4.5 out of 5 stars 2,691
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Story4.5 out of 5 stars 2,663
Data is fundamental to the modern world. From economic development, to healthcare, to education and public policy, we rely on numbers to allocate resources and make crucial decisions. But because so much data fails to take into account gender, treating men as the default and women as atypical, bias and discrimination are baked into our systems. And women pay tremendous costs for this bias in time, money, and often with their lives. Celebrated feminist advocate Caroline Criado Perez investigates the shocking root cause of gender inequality and research in Invisible Women.
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2 out of 5 stars
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A statistical fire hose
- By B. Andresen on 09-11-19
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Six-Figure Side Hustle
- By: Rachel Rodgers
- Narrated by: Rachel Rodgers
- Length: 3 hrs and 42 mins
- Original Recording
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Overall4 out of 5 stars 425
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Performance4 out of 5 stars 405
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Story4 out of 5 stars 405
Rachel Rodgers, financial maven and heralded author of We Should All Be Millionaires, has created a groundbreaking new Audible Original series with Six Figure Side Hustle. In this installment of a dynamic three-part audio journey, Rachel unveils the blueprint for turning spare time into a $100,000-per-year side hustle in just three months.
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4 out of 5 stars
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Not For YOU!
- By S. Seigel on 03-02-24
By: Rachel Rodgers
![Los secretos de la mente millonaria (Narración en Castellano) [Secrets of the Millionaire Mind] Audiobook By T. Harv E](https://m.media-amazon.com/images/I/518pmcMK6SL._SL320_.jpg)
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Los secretos de la mente millonaria (Narración en Castellano) [Secrets of the Millionaire Mind]
- Domina el juego de la riqueza [Mastering the Inner Game of Wealth]
- By: T. Harv Eker
- Narrated by: Ivan Villanueva
- Length: 2 hrs and 17 mins
- Unabridged
-
Overall5 out of 5 stars 369
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Performance5 out of 5 stars 303
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Story5 out of 5 stars 307
El autor estaba en bancarrota, en solo dos años y medio se convirtió en millonario y construyó una de las más grandes firmas de consultoría para el éxito. Con sus enseñanzas ha tocado la vida de millones de personas. Este audiolibro te enseña a observar como piensas. Es un reto a tus ideas que te limitan, a los razonamientos que no te apoyan y a tus acciones con respecto al dinero.
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3 out of 5 stars
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El libro está bien, pero ES VERSION RESUMIDA
- By alexnvlp on 08-24-23
By: T. Harv Eker
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The 1-Page Marketing Plan
- Get New Customers, Make More Money, And Stand Out From The Crowd
- By: Allan Dib
- Narrated by: Joel Richards
- Length: 6 hrs and 32 mins
- Unabridged
-
Overall5 out of 5 stars 5,061
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Performance5 out of 5 stars 4,359
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Story5 out of 5 stars 4,304
To build a successful business, you need to stop doing random acts of marketing and start following a reliable plan for rapid business growth. Traditionally, creating a marketing plan has been a difficult and time-consuming process, which is why it often doesn’t get done.
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1 out of 5 stars
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You Need to buy Book to get key info
- By Rosie's mom on 10-23-18
By: Allan Dib
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How to Day Trade for a Living
- A Beginner's Guide to Trading Tools and Tactics, Money Management, Discipline and Trading Psychology
- By: Andrew Aziz
- Narrated by: Kevin Foley
- Length: 6 hrs and 56 mins
- Unabridged
-
Overall4.5 out of 5 stars 1,308
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Performance4.5 out of 5 stars 1,055
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Story4.5 out of 5 stars 1,051
Very few careers can offer you the freedom, flexibility, and income that day trading does. As a day trader, you can live and work anywhere in the world. You can decide when to work and when not to work. You only answer to yourself. That is the life of the successful day trader. Many people aspire to it, but very few succeed. In the audiobook, I describe the fundamentals of day trading, explain how day trading is different from other styles of trading and investment, and elaborate on important trading strategies that many traders use every day.
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3 out of 5 stars
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Its a sales pitch
- By Xavier Foley on 02-08-18
By: Andrew Aziz
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80/20 Sales and Marketing
- The Definitive Guide to Working Less and Making More
- By: Perry Marshall
- Narrated by: Ron Allan
- Length: 5 hrs and 43 mins
- Unabridged
-
Overall4.5 out of 5 stars 1,146
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Performance4.5 out of 5 stars 969
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Story4.5 out of 5 stars 962
Stop "just getting by"... Master the 80/20 rule and make more money without more work. When you know how to walk into any situation and see the 80/20's, you can solve almost any conversion problem. Any traffic problem. Any money problem. If you're a sales and marketing professional, you can save 80 percent of your time and money by zeroing in on the right 20 percent of your market. By page 5 you'll be applying 80/20² and 80/20³ to gain 10X, even 100X the success.
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2 out of 5 stars
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GREAT book BUT get the ebook version, not this
- By A curious visitor on 04-19-15
By: Perry Marshall
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The Little Book of Common Sense Investing
- The Only Way to Guarantee Your Fair Share of Stock Market Returns, 10th Anniversary Edition
- By: John C. Bogle
- Narrated by: L. J. Ganser
- Length: 5 hrs and 50 mins
- Unabridged
-
Overall4.5 out of 5 stars 2,515
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Performance4.5 out of 5 stars 2,069
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Story4.5 out of 5 stars 2,046
The Little Book of Common Sense Investing is the classic guide to getting smart about the market. Legendary mutual fund pioneer John C. Bogle reveals his key to getting more out of investing: low-cost index funds. Bogle describes the simplest and most effective investment strategy for building wealth over the long term: buy and hold, at very low cost, a mutual fund that tracks a broad stock market Index such as the S&P 500.
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1 out of 5 stars
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One star for every point this 5 hour book makes.
- By Matt on 01-31-19
By: John C. Bogle
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Do Epic Shit
- By: Ankur Warikoo
- Narrated by: Ankur Warikoo
- Length: 3 hrs and 17 mins
- Unabridged
-
Overall4.5 out of 5 stars 1,072
-
Performance4.5 out of 5 stars 930
-
Story4.5 out of 5 stars 926
Ankur Warikoo is an entrepreneur and content creator whose deep, witty, and brutally honest thoughts on success and failure, money and investing, self-awareness and personal relationships have made him one of India’s top personal brands. In his first book, Ankur puts together the key ideas that have fuelled his journey—one that began with him wanting to be a space engineer and ended with him creating content that has been seen and read and heard by millions. His thoughts range from the importance of creating habits for long-term success to the foundations of money management.
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1 out of 5 stars
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Epicly Sh*t
- By Anonymous User on 09-30-22
By: Ankur Warikoo
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Money. Wealth. Life Insurance.
- How the Wealthy Use Life Insurance as a Tax-Free Personal Bank to Supercharge Their Savings
- By: Jake Thompson
- Narrated by: Alan Caudle
- Length: 1 hr and 27 mins
- Unabridged
-
Overall4.5 out of 5 stars 1,311
-
Performance4.5 out of 5 stars 1,078
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Story4.5 out of 5 stars 1,069
America's elite have been using cash value life insurance to stockpile wealth for centuries. Used correctly, it is better described as a personal bank on steroids, and a financial bunker for tough times. To be clear, this audiobook is not about the typical garbage peddled by most insurance agents. Rather, an alternative to the risky investment strategies taught by Wall Street. It details a highly efficient form of cash value life insurance designed to supercharge your savings and stockpile wealth.
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1 out of 5 stars
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what the heck was this?
- By Gladys Torres on 10-20-16
By: Jake Thompson
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The Road Less Stupid
- By: Keith J. Cunningham
- Narrated by: Keith J. Cunningham
- Length: 11 hrs and 32 mins
- Unabridged
-
Overall4.5 out of 5 stars 1,200
-
Performance4.5 out of 5 stars 1,018
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Story4.5 out of 5 stars 1,009
Years ago, after suffering a humiliatingly large dumb tax, it dawned on me that I have a seemingly unlimited ability to hit unforced errors and sabotage my business and financial success. I suspect you do, too. It turns out that the key to getting rich (and staying that way) is to avoid doing stupid things. I don't need to do more smart things. I just need to make fewer dumb mistakes. The vast majority of our dumb tax is a direct result of emotional, overly optimistic, and poorly thought out decisions.
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1 out of 5 stars
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Couldn't finish it
- By Paul on 08-04-18
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What listeners say about A Humble Guide to Fixing Everything in Brand, Marketing, and Sales
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Amazon Customer
- 02-28-24
Read Non Stop Until I finished.
Really great concepts here about focusing on the right parts of a business instead of focusing on the typical metrics. Bret’s ideas about rethinking the funnel won’t stop stirring around my marketing brain. I would’ve loved more depth on the solutions/where to go from here, but the foundational concept has me excited about rethinking my approach and where I allocate my resources.
Quick read with some nice whit sprinkled throughout. Definitely worth investing your time for the ideas in this book.
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Erick
- 10-17-23
Holistic customer experience
Highly recommended for those that are looking to rejuvenate their brand, sales and marketing vs. optimizing their existing processes and tools.
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story4 out of 5 stars
- shad mcneil
- 12-13-23
Simplistic and Poignant
I think it would be easy to dismiss this story as somewhat reductionistic or an oversimplification of monumental changes that need to occur in savvy tech companies — but it truly provides a new foundation and clearly explains the downstream effect of that new stable foundation. I’m very motivated upon reading it!
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Ryan Allenbach
- 06-11-24
Brand Genius: Breaks the script!
Bret breaks down what has felt like a squishy, amorphous subject into a manageable process grounded in both a contrarian yet pragmatic approach to the world. I have the physical copy as well and have recommended this book to a dozen close friends.
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