A Humble Guide to Fixing Everything in Brand, Marketing, and Sales
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Narrado por:
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Bret Starr
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De:
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Bret Starr
Acerca de esta escucha
Nearly every tech company I talk to is experiencing performance declines from their tried-and-true sales and marketing strategies—the stuff that used to work really well. Many don’t know why. Is it the economy? Is it a pandemic hangover? Is it internal execution?
While many don’t know why their sales and marketing are in a slump, some others have a general idea about the root cause of the problem. But they don’t know what to do about it. And each new thing they try deepens their frustration with the current state of their sales and marketing performance.
Were marketing people fired? Was sales leadership replaced? Got a new CEO? Did you rebrand? Did you shift strategies and models? Change your message? Implement new MarTech? Build a new website? Switch agencies? Launch new products? Shift budgets? Bring people back to the office? Send them back home? And none of it has worked.
What if I told you that I know why your sales and marketing shit is broken? And what if I told you that I know how to fix it? Would you believe me? And then, what if I proceeded to tell you exactly what to do about it?
Well, that’s what I do in this book. And it will probably scare the hell out of you. Because what I’m here to tell you is that the way we used to do things in sales and marketing—the way most of us are doing things now—just doesn’t work anymore. The “blocking and tackling” era is over, and the road to hell is paved with performance optimizations.
©2023 Bret Starr (P)2023 Bret StarrLos oyentes también disfrutaron...
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In the old days, when we made physical products, setting project goals wasn’t that hard. But in today’s service - and software-driven world, “done” is less obvious. When is Amazon done? When is Google done? Or Facebook? In reality, services powered by digital systems are never done. So then how do we give teams a goal that they can work on? Mostly, we simply ask teams to build features - but features are the wrong way to go. We often build features that create no value. Instead, we need to give teams an outcome to achieve.
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Lo que los oyentes dicen sobre A Humble Guide to Fixing Everything in Brand, Marketing, and Sales
Calificaciones medias de los clientesReseñas - Selecciona las pestañas a continuación para cambiar el origen de las reseñas.
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Total5 out of 5 stars
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Ejecución5 out of 5 stars
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Historia5 out of 5 stars
- Amazon Customer
- 02-28-24
Read Non Stop Until I finished.
Really great concepts here about focusing on the right parts of a business instead of focusing on the typical metrics. Bret’s ideas about rethinking the funnel won’t stop stirring around my marketing brain. I would’ve loved more depth on the solutions/where to go from here, but the foundational concept has me excited about rethinking my approach and where I allocate my resources.
Quick read with some nice whit sprinkled throughout. Definitely worth investing your time for the ideas in this book.
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Total5 out of 5 stars
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Ejecución5 out of 5 stars
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Historia5 out of 5 stars
- Erick
- 10-17-23
Holistic customer experience
Highly recommended for those that are looking to rejuvenate their brand, sales and marketing vs. optimizing their existing processes and tools.
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Total5 out of 5 stars
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Ejecución5 out of 5 stars
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Historia4 out of 5 stars
- shad mcneil
- 12-13-23
Simplistic and Poignant
I think it would be easy to dismiss this story as somewhat reductionistic or an oversimplification of monumental changes that need to occur in savvy tech companies — but it truly provides a new foundation and clearly explains the downstream effect of that new stable foundation. I’m very motivated upon reading it!
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Total5 out of 5 stars
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Ejecución5 out of 5 stars
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Historia5 out of 5 stars
- Ryan Allenbach
- 06-11-24
Brand Genius: Breaks the script!
Bret breaks down what has felt like a squishy, amorphous subject into a manageable process grounded in both a contrarian yet pragmatic approach to the world. I have the physical copy as well and have recommended this book to a dozen close friends.
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