A Crowdfunder's Strategy Guide

Publisher's Summary

As a veteran of six successful Kickstarter campaigns (and counting) and the proprietor of the Kickstarter Lessons blog, Jamey Stegmaier knows something about crowdfunding. In this audiobook he goes beyond the nuts and bolts of how it works to a deeper level - crowdfunding not just as a cool way to raise money but as a better way to build and run a business.

This book features over 40 illustrative examples of crowdfunding campaigns. Some succeeded wildly - like the high-tech cooler designer whose first attempt faltered but whose second raised $13 million. Some were sobering disasters, like the board-game maker (not the author!) whose mistakes caused his project to collapse in two months, forcing him to return over $100,000. Stegmaier uses these stories to make points about topics such as preparation, timing, what kind of offers to make and what kind to avoid, what to spend money on and when, and more.

But he insists it's not just about the money - if you follow Stegmaier's advice, crowdfunding can enable you to build a loyal following before you even have a product. He shows that if you treat your backers as people, not pocketbooks - communicate regularly with them, ask their opinions, attend to their needs - they'll become advocates as well as funders, exponentially increasing your and your projects' chances of succeeding.

PLEASE NOTE: When you purchase this title, the accompanying reference material will be available in your My Library section along with the audio.

©2015 Jamey Stegmaier (P)2015 Jamey Stegmaier

Incomplete, boardgame focused

Would you try another book from Jamey Stegmaier and/or Mitchell Lucas?

This book does a good job of covering crowdfunding of boardgames for Kickstarter only. The author did make some generic advice but the majority of the examples were boardgames. Very little on technology projects for example. He lists other crowdfunding sites at the beginning but the rest of the book is all kickstarter. He covers some things thoroughly, such as how to set up a shipping distribution network to cover Europe and Asia (ship palettes of product to Amazon Fulfillment centers). In many other areas, the book could have been more complete. For example it offers some advice on what to put in a promotional video and how long to make it . It says nothing about how to produce such a video.

Was A Crowdfunder's Strategy Guide worth the listening time?

maybe

Any additional comments?

For boardgame creators, this book is quite a valuable resource.

1 of 1 people found this review helpful

Truly beneficial

As always: Jamey contributed... again!! Thanks! Really helpful advice and interesting anecdotes to hear :-) I really enjoyed it.

Kickstart your ambitions

This book is fantastic! I've already listened to it twice and am about to again!

A very helpful book.

I found this to be an extremely helpful book for my future crowdfunding projects. I highly recommend it to anyone looking to start a Kickstarter in the near future. it might be short, but there's a ton of really good information in this book.

Good advice and easy to digest

Having spent a lot of time on Kickstarter, both backing projects and following what's new and upcoming, I really enjoyed listening to this book and hearing it from the other side. If you're looking for some good advice on how to get your own crowdfunding campaign up and running, I strongly suggest going through this book once or twice first. AUDIBLE 20 REVIEW SWEEPSTAKES ENTRY

the best

must have book for anyone wanting to use kickstarter. very detailed, well written and a wealth of informasion

Exactly what i was looking 4

a great source. i am very much more confident now, b4 my own launch. thanx!

great book!

This book is a wonderful resource and a play-by-play guide on how to be successful on Kickstarter. The author is in the same industry that I am in and I've seen firsthand that he is the best in the business. My only regret is that I didn't read it earlier!

Listened through twice in a week, and will again!

Couldn't read through this fast enough. It is an onslaught of tremendous information! Read this now.

Exactly what I needed to hear

How often do you read a book that answer is exactly the questions you wanted to ask and then some you didn't know you needed.

Jamey's book does all that and more. Be sure to check it out if you're going to start your own Kickstarter -- you won't be sorry.

An inexpensive introduction to Crowdfunding

This book gives an introduction to how the author used crowdfunding as a support to his ventures and even better than this, he also gives some very intuitive lessons on where he made mistakes. Overall this book is easy to follow and an easy listen, I would recommend to anyone contemplating the entrepreneurially path.