• 45. Aussies Changing the Entire Snow Sports Industry - Robert Joseph, Anti Ordinary - Entrepreneur Podcast / Motivation

  • Mar 22 2022
  • Length: 1 hr and 7 mins
  • Podcast
45. Aussies Changing the Entire Snow Sports Industry - Robert Joseph, Anti Ordinary - Entrepreneur Podcast / Motivation  By  cover art

45. Aussies Changing the Entire Snow Sports Industry - Robert Joseph, Anti Ordinary - Entrepreneur Podcast / Motivation

  • Summary

  • We hope you enjoy our entrepreneur podcast! To help us grow, please subscribe to our podcast and follow us on YouTube, Instagram, Facebook and/or LinkedIn. It’s the best way we can keep bringing in quality guests.

    Welcome to Business Over Drinks, one of the most unique podcasts you will find anywhere in the world helmed by two people from different walks of life.

    The podcast is an extension of their real-life experiences as business owners, salaried employees and industry mavericks who made mistakes along the way and lived to talk about it.

    WE SPEAK TO: Robert Joseph

    Rob is a Queensland born and bred startup founder. Spending most of his younger years playing any sport he could get his hands on, he found his own path in action sports. Initially dirt bikes, moving on to mountain bikes and then a stint competing at cable wakeboarding, he found his true sporting love of snowboarding late in life at age 17.

    When not chasing adrenaline, he’d spend most of his time tinkering. After school, he started an undergrad of Medical Engineering, with the hope to combine his loves of sport and engineering into some form of career. Originally eyeing off prosthetics for sport, his attention turned to brain protection after experiencing first-hand the pain points of brain protection in action sports. After a look around, he realised there wasn’t really anything interesting or progressive happening in brain protection, so he teamed up with his co-founder Brodie to change the way we protect brains across all categories, starting in the unlikely market of Snow sports.

    Rob is the co-founder of Anti-Ordinary. A company that is aiming to revolutionise snow sports, starting with super protective head gear with the twist of it looking exactly like a beanie. But we’ll find out more about that soon. 

    WE’RE DRINKING:

    • David: Fistful Shiraz
    • Terng: Suntory -196℃ 日向夏
    • Rob: Stone & Wood Pacific Ale

    WE CHAT ABOUT:

    • The Anti-Ordinary Journey: How it began, where it’s going and status updates
    • Anti-Ordinary vs the Big Name Competitors
    • On building the product and what it’s like
    • What it’s like working with a China team
    • Tips on cash flow
    • The serendipitous meeting between Rob and their first investor: Matt
    • Crazy shenanigans and tests done during pitches
    • Why founders should just brawl it out
    • Why kickstarters aren’t what you think they are
    • The importance of finding the right partners

    Guest Book Recommendations: 

    • Shoe Dog by Phil Knight
    • The Search
    • Any book on Keith Harring- Here’s our pick (

    About our podcast

    Business over drinks is one of the most unique podcasts you will find anywhere in the world helmed by two people from different walks of life.

    This entrepreneur podcast is an extension of their real-life experiences as business owners, salaried employees and industry mavericks who made mistakes along the way and lived to talk about it.

    Read our best business books, or browse our wine guide or gin guide.

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