• 14. Why Do Most Ideas Fail to Scale?

  • Feb 24 2022
  • Length: 49 mins
  • Podcast
14. Why Do Most Ideas Fail to Scale? By cover art

14. Why Do Most Ideas Fail to Scale?

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  • Summary

  • In a new book called The Voltage Effect, the economist John List — who has already revolutionized how his profession does research — is trying to start a scaling revolution. In this installment of the Freakonomics Radio Book Club, List teaches us how to avoid false positives, how to know whether a given success is due to the chef or the ingredients, and how to practice “optimal quitting.”   
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