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The Dark Side of CX
- The costly patterns that turn loyal customers into brand haters
- By: Michael Bartlett
- Narrated by: Virtual Voice
- Length: 2 hrs and 21 mins
- Unabridged
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Have you ever noticed how businesses all over the world seem to make the same customer experience mistakes over and over again? These mistakes are symptoms of the structures and mindsets present within most organizations. In this insightful book, Michael G. Bartlett introduces a pattern language to explore the dark side of customer experience. You will learn the most common dark patterns, their root causes and how to fix then. Based on over three years of research, this book contributes completely original ideas to the Customer Experience body of knowledge. Melding psychology, chess, ...
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The Dark Side of CX
- The costly patterns that turn loyal customers into brand haters
- Narrated by: Virtual Voice
- Length: 2 hrs and 21 mins
- Release date: 06-15-24
- Language: English
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