Psychology Research

The Psychology of Advertising offers a comprehensive exploration of theory and research in (consumer) psychology on how advertising impacts the thoughts, emotions, and actions of consumers. It links psychological theories and empirical research findings to real-life industry examples, showing how scientific research can inform marketing practice.

As we explore together how psychology is researched while introducing what makes good research and problems psychological researchers can face, in an engaging conversational tone. By the end of this book, not only will you start to become an expert in how psychology is researched, but you will start your journey to understand human behavior and learn more about yourself as well.

Disturbing Psychology: 10 of the Most Shocking Human Research Experiments Ever Conducted Explore the darkest corners of scientific discovery in Disturbing Psychology, a gripping and unsettling guide to real psychological studies that pushed ethical boundaries—and sometimes shattered them. This book uncovers shocking human research projects that were once considered cutting-edge but are now remembered as cautionary tales of manipulation, deception, and trauma. From the simulated brutality of the Stanford Prison Experiment to the government-backed horrors of Project MKUltra, each chapter ...

This book provides basic information about sociology and is an excellent resource for beginners or those seeking general knowledge about the subject matter. It is divided into three parts. Part one introduces the concept of sociology, explores micro-sociologist and macro-sociologist types, and explains the differences between quantitative and qualitative methodologies used in research. Part two focuses on specific areas of interest for sociological research including cults, family, religion, education, race, gender, age, sexual orientation, health, gangs, crime, and immigration. Part three ...

Unleash the power of the mind in the crucible of war! In the depths of World War II, a groundbreaking endeavor emerged to provide the average American soldier with an accessible glimpse into the realm of empirically grounded, scientific psychology. This transformative work, crafted with precision, aimed to empower every soldier who delved into it, unveiling the secrets to comprehending and harnessing their own intricate human responses: the elusive weaponry that holds the key to triumph on the battlefield. Prepare to revolutionize your understanding and utilization of the human mind.

Academia has produced many motivational theories. Most are well thought, and subsequent research has supported their usefulness and validity. One concern with theses theories, however, is the fact that they were mostly developed in academia using interviews, surveys, or controlled subject groups made up of students or paid participants. Often times, real world application is not part of this process. This eBook examines the gap between academia and the real world. It describes major seven motivational theories and applies them to situations in organizations. Using the examples provided, ...

NOW THE MAJOR MOTION PICTURE NUREMBERG STARRING RUSSELL CROWE AND RAMI MALEK In 1945, an improbable relationship between the fallen Reichsmarschall, Hermann Goering, and ambitious US Army physician, Douglas Kelley, becomes a hazardous quest into the nature of evil “The book is a page turner...

The Desire Paradox How to Win the Love Game Before You Get Played Why does attraction fade when you try harder? Why do mixed signals in dating feel intoxicating-while clarity feels risky? Why do intelligent, emotionally aware people still lose themselves in modern love? The Desire Paradox explores the psychology of attraction and attachment that most relationship advice avoids. It explains why the behaviors meant to create closeness-effort, availability, emotional generosity-often sabotage desire instead. This is not a pickup manual. It is not about manipulation, emotional withholding, or ...

Why Betrayal Hurts More Than Loss The Psychology of Betrayal, Trust, Power, Manipulation, Identity Collapse, Emotional Trauma, and Relationship Control After the Knife - What Betrayal Reveals About Power It is a book about what happens when reality collapses. Loss removes something from your life. Betrayal rewrites the life you thought you were living. This book examines why betrayal triggers deeper psychological damage than death, separation, or abandonment - and why its effects linger long after the relationship ends. Through unsentimental psychological insight and lived human dynamics, ...

What does it actually mean to be rational? Not Hollywood-style "rational", where you forsake all human feeling to embrace Cold Hard Logic, but where you make good decisions, even when it's hard; where you reason well, even in the face of massive uncertainty; where you recognize and make full use of your fuzzy intuitions and emotions, rather than trying to discard them. In Rationality: From AI to Zombies, Eliezer Yudkowsky explains the science underlying human irrationality with a mix of fables, argumentative essays, and personal vignettes.

You're not crazy. You’re triggered. You’re not too much. You were trained to chase love that runs. You date people who pull away. You feel like you’re begging to be chosen. You either cling, vanish, or implode. You don’t need another breakup. You need to understand why your nervous system thinks this is love. This book doesn’t just describe attachment styles. It helps you repattern them — in real time, with tools that stick. You’ll get: ✅ Real-life dialogues between attachment styles (you’ll see yourself in them) ✅ Secure behavior scripts you can copy-paste into texts ...

La persuasión es una habilidad imprescindible en cualquier actividad profesional a todos los niveles en organizaciones y empresas. Pero, ¿cuáles son las mejores técnicas de persuasión?, ¿qué elementos de la comunicación permiten conquistar al público?, ¿cuáles son los momentos fundamentales en una argumentación? y ¿qué diferencia a un comunicador eficaz de un auténtico persuasor?

From nutritionist and health coach Marina Wright, FDNP, a powerful guide to restoring body-mind health with holistic tools to heal our bodies through nervous system work, blood sugar regulation, and nutrient-dense foods. In this accessible guide, packed with simple day-to-day solutions...

Enlightenment!—You may spend your whole life seeking it, but never find it. You may never search for it or even know that it’s possible, but reach it by accident. And you may live out your life ignorant of its existence, and die having never discovered your highest potential for happiness, self-mastery, and creative brilliance. The enlightened psychologist Abraham Maslow was the first to scientifically describe the fully enlightened person—which he called the “self-actualizing person.” Building on Maslow’s work through careful biographical study of the lives of self-actualizing ...

In this highly informative and entertaining book, the founder of the vibrant new field of evolutionary consumption illuminates the relevance of our biological heritage to our daily lives as consumers. While culture is important, the author shows that innate evolutionary forces deeply influence the foods we eat, the gifts we offer, the cosmetics and clothing styles we choose to make ourselves more attractive to potential mates, and even the cultural products that stimulate our imaginations (such as art, music, and religion).

In Smart Teaching Stronger Learning, renowned cognitive scientists from around the world share innovative teaching strategies that significantly transform student learning. This approachable resource distills key principles from the science of learning, with concise chapters and real-world examples for busy educators and leaders in K–12, higher education, and beyond. Enrich your pedagogy, professional growth, and knowledge of the newest findings in educational psychology with down-to-earth tips straight from the source: cognitive scientists who are also classroom teachers. Learn how you ...

Any conversation about effective teaching must begin with a consideration of how students learn. However, instructors may find a gap between resources that focus on the technical research on learning and those that provide practical classroom strategies. How Learning Works provides the bridge for such a gap. Distilling the research literature and translating the scientific approach into language relevant to a college or university teacher, this book introduces seven general principles of how students learn.

No one wants to overeat. And certainly no one wants to overeat for years, become overweight, and end up with a high risk of diabetes or heart disease--yet two thirds of Americans do precisely that. Even though we know better, we often eat too much. Why does our behavior betray our own intentions to be lean and healthy? The problem, argues obesity and neuroscience researcher Stephan J. Guyenet, is not necessarily a lack of willpower or an incorrect understanding of what to eat.

A leading sleep expert reveals the latest science behind the dreaming brain and why we have nightmares— offering key insights into how harnessing dreams can improve your sleep and health. To most, dreams are things that slip away when we reemerge into the waking world, their remnants jumbled...

Pioneers of Human Behaviour: Kurt Lewin A Gateway to His Life, Theories, and Legacy Kurt Lewin is often called the father of modern social psychology. A refugee from Nazi Germany, a brilliant thinker shaped by the battlefields of the First World War, and a pioneer of democratic participation, he gave us some of the most practical tools for understanding and guiding change. From classrooms and workplaces to communities and global movements, Lewin’s ideas continue to shape how we lead, learn, and live together. This concise yet powerful volume traces his life and work — from his early ...