Human Behavior Economics

Robert Prechter proposes a new science called socionomics. It's the study of how humans interact and how that interaction determines the course of the economy, culture, and history.

Inequality, social immobility, and political polarization are only a few crucial phenomena driven by the inevitability of social structures. Social structures determine who has power and influence, account for why people fail to assimilate basic facts, and enlarge our understanding of patterns of contagion - from the spread of disease to financial crises. Despite their primary role in shaping our lives, human networks are often overlooked when we try to account for our most important political and economic practices.

For centuries, economics was dominated by the idea that we are rational individuals who optimize our own “utility”. Then, in the 1970s, psychologists demonstrated that the reality is a lot messier. We don’t really know what our utility is, and we care about people other than ourselves. We are susceptible to external nudges. And far from being perfectly rational, we are prone to “cognitive biases” with complex effects on decision-making, such as forgetting to prepare for retirement.

We like to think of ourselves as rational. This idea is the foundation for classical economic analysis of human behavior, including the awesome achievements of game theory. But as behavioral economics shows, most behavior doesn’t seem rational at all - which, unfortunately, casts doubt on game theory’s real-world credibility. In Hidden Games, Moshe Hoffman and Erez Yoeli find a surprising middle ground between the hyperrationality of classical economics and the hyper-irrationality of behavioral economics.

Decades before the business world discovered the power of authentic staff engagement, Green Mountain Coffee Roasters cofounder Bob Stiller was busy creating a company with a mission to build an engaged workforce focused on innovation. Green Mountain Coffee Roasters went public, moved to selling wholesale exclusively, invested in Keurig, and became one of the few coffee companies to ever reach $1 billion in sales. In Better and Better, Stiller explains how he did it.

Have you ever wondered why we make the decisions we do? What drives the choices of individuals, shapes economies, and defines history? Praxeology for Beginners reveals the hidden logic behind human action, offering a powerful lens to understand the world and your role in it. Unlock the science of decision-making. This book simplifies the timeless principles of praxeology, making it accessible to everyone. Discover how purposeful behavior shapes markets, social structures, and personal lives—all rooted in the universal truth that humans act with intent. Explore the why behind the what. ...

Are you curious about what goes on inside your brain? Do you want to unravel the mysteries of your mind? Well, look no further! The Inner Workings of The Human Brain is a comprehensive eBook that explores the fascinating world of neuroscience and brain science. In this book, you'll discover the history and evolution of brain science, as well as the current trends and patterns in the field. You'll learn about the myths and misconceptions surrounding the topic, and the economic, social, cultural, and psychological impacts of studying the brain. You'll also explore the impact of brain science ...

Behavioral Economics: The Basics is the first book to provide a rigorous yet accessible overview of the growing field that attempts to uncover the psychological processes which mediate all the economic judgments and decisions we make. With recommended further readings throughout, this book is essential for all students taking courses in behavioral economics, economic psychology, consumer psychology, microeconomicsm and game theory, and also for professionals looking for an accessible introduction to the topic.

In Hidden Games, MIT economists Moshe Hoffman and Erez Yoeli find a surprising middle ground between the hyperrationality of classical economics and the hyper-irrationality of behavioural economics. They call it hidden games. Reviving game theory, Hoffman and Yoeli use it to explain our most puzzling behaviour, from the mechanics of Stockholm syndrome and internalised misogyny to why we help strangers and have a sense of fairness.

Today, number crunching affects your life in ways you might never imagine. In this lively and groundbreaking new book, economist Ian Ayres shows how today's best and brightest organizations are analyzing massive databases at lightening speed to provide greater insights into human behavior. They are the Super Crunchers.

The controversial science that claims to have revolutionised economics. For centuries, economics was dominated by the idea that we are rational individuals who optimise our own ‘utility’. Then, in the 1970s, psychologists demonstrated that the reality is a lot messier. We don’t really know what our utility is, and we care about people other than ourselves. We are susceptible to external nudges. And far from being perfectly rational, we are prone to ‘cognitive biases’ with complex effects on decision-making, such as forgetting to prepare for retirement.

This book examines the phenomenon of human group dynamics - where when three or more people gather, it creates a mind of the crowd which is greater than the sum of its parts.

"Conquer the CLEP Social Sciences and History Exam" is a comprehensive study guide designed to help students prepare thoroughly for the CLEP exam. The guide covers a wide range of topics within the social sciences and history, including sociology, psychology, political science, economics, anthropology, geography, and both world and United States history. Each chapter delves deeply into these subjects, providing detailed explanations, real-life examples, and key concepts to enhance understanding. The guide begins with an introduction to the exam, offering valuable study strategies and tips ...