Design Psychology

Designers and managers hope their products become essential for users-integrated into their lives like Instagram, Lyft, and others have become. Such deep integration isn't accidental: it's a process of careful design and iterative learning, especially for technology companies. This guide shows you how to apply behavioral science—research that supports many products—to help your users achieve their goals using your product.

Design doesn't have to complicated, which is why this guide to human-centered design shows that usability is just as important as aesthetics. Even the smartest among us can feel inept as we fail to figure out which light switch or oven burner to turn on, or whether to push, pull, or slide a door...

Designers Don’t Read is a love song to graphic design and graphic designers. Austin Howe is a creative director, writer, advocate, and cheerleader for design - but not a designer. He believes in the "wonder and exuberance of someone who gets paid - by clients to do what he loves". Howe places immense value on curiosity and passion to help designers develop a point of view, a strong voice. He explores the creative process and conceptualization, and delves into what to do when inspiration is lacking.

As acclaimed psychological researcher and author David Buss writes, "People are mesmerized by murder. It commands our attention like no other human phenomenon, and those touched by its ugly tendrils never forget." Though we may like to believe that murderers are pathological misfits and hardened criminals, the vast majority of murders are committed by people who, until the day they kill, would seem to be perfectly normal.

Game Worlds Unlocked: The Psychology of Play & Design 🎮 Unlock the psychological principles that make games addictive, immersive, and emotionally impactful. 🧠 Explore how player motivation, emotion, and behavior are shaped by thoughtful design choices. 🔍 Discover what keeps players engaged for hours, from challenge curves to flow states. 📖 Break down the elements of compelling narratives, branching choices, and meaningful consequences. 🤝 Understand the role of social dynamics, cooperation, and competition in multiplayer experiences. 💡 Perfect for game developers, UX ...

In this mesmerizing memoir-in-essays, New York Times best-selling author Erica Bauermeister renovates a trash-filled house in eccentric Port Townsend, Washington, and in the process takes listeners on a journey to discover the ways our spaces subliminally affect us. A personal, accessible, and literary exploration of the psychology of architecture, this book is designed for homeowners, remodelers, and those who are simply curious about how our built environments shape who we become.

After decades of unchecked sprawl, more people than ever are moving back to the city. Dense urban living has been prescribed as a panacea for the environmental and resource crises of our time. But is it better or worse for our happiness? Are subways, sidewalks, and tower dwelling improvements on the car dependence of sprawl?

This guide reveals practical steps to craft a social and digital presence that makes attraction feel effortless and authentic, based on proven strategies. Explore the window shopping system to draw women into your online world. Learn social proof strategies to create emotional resonance without pursuing. Master digital presence to turn social media into a hub for genuine interest. Discover transformation stories of men boosting confidence and results. Design emotional architecture to build investment before a first date.

Introducing "The Art of Visual Branding" - Your Ultimate Guide to Crafting Impactful Visual Identities! In today’s fast-paced, digital world, it’s essential for brands to be visually arresting and instantly recognizable. Unlock the secrets to creating a powerful visual identity that resonates with your audience with "The Art of Visual Branding"! Explore the unlimited possibilities of effective branding as we dive into each chapter that covers essential topics tailored to sharpen your skills in visual identity design. From an introduction to Visual Identities and Branding to the Future ...

What if changing one color on your website could increase conversions by 12%... or more? Every day, businesses lose sales because of poor color choices. Your competitors are using color psychology to trigger buying decisions - while your website might be accidentally repelling customers. Color Psychology reveals the scientifically-proven strategies top brands use to influence emotions, drive purchases, and boost profitability through strategic color selection. Inside, You'll Discover: ✅ Which colors make shoppers spend more (backed by data from hundreds of thousands of test subjects ...

The subject of “design thinking” is the rage at business schools, throughout corporations, and increasingly in the popular press—due in large part to work of IDEO, a leading design firm, and its celebrated CEO, Tim Brown, who uses this book to show how the techniques and strategies of...

ATTENTION STUDENTS: If you need to write a paper on organizational development or organizational design and structure, then this is the perfect reference. It's simple, easy to understand, and right to the point. Organizational Development This book explains organizational development in a way that is easily understood by anyone. It introduces the concept, discusses its stages, describes it in action, highlights its benefits and drawbacks, and suggests methods for its improvement. The text is educational and informational, and it is applicable to real-world organizational change. ...

A paradigm-shifting study of neurodivergent women—those with ADHD, autism, synesthesia, high sensitivity, and sensory processing disorder—exploring why these traits are overlooked in women and how society benefits from allowing their unique strengths to flourish. As a successful Harvard and...

This practical guide explains how you can apply key principles in psychology to build products and experiences that are more intuitive and human-centered. Author Jon Yablonski deconstructs familiar apps and experiences to provide clear examples of how UX designers can build experiences that adapt to how users perceive and process digital interfaces.

A bold and fascinating dive into the nuts and bolts of psychological evolution, Designing the Mind: The Principles of Psychitecture is part philosophical manifesto, part practical self-development guide, all based on the teachings of legendary thinkers like Marcus Aurelius, Lao Tzu, Friedrich Nietzsche, and Abraham Maslow. The ideas and techniques it offers are all integrated into a vital theory for helping individuals scale the heights of self-mastery and lead great lives.

Seeing the Whole: Understanding Gestalt Theory and Its Lasting Impact explores one of psychology’s most influential schools of thought and its continuing relevance in today’s world. Gestalt Theory revolutionized the way we understand perception, learning, creativity, and design by introducing a simple but profound idea: the whole is greater than the sum of its parts. This engaging and comprehensive book traces the origins of Gestalt psychology, introduces its core principles of perception, and examines its lasting contributions to fields as diverse as education, therapy, problem solving...

Unlock the secrets of effective teaching and learning with Understanding Robert M. Gagné: A Complete Guide to the Nine Events of Learning Theory and Instructional Design. This comprehensive guide delves into the groundbreaking work of Robert M. Gagné, the pioneer of modern instructional design whose ideas have shaped education, corporate training, and adult learning worldwide. From the foundational principles of Gagné’s learning theory to his famous Nine Events of Instruction and Five Types of Learning outcomes, this book offers educators, trainers, and instructional designers a step-...

Our world is full of colors. Everywhere we look, we find beautiful shades that make life more pleasant. However, we are rarely aware of the origin of the colors we see. What are colors, really? Why can we see in color? More importantly, we must understand how colors can change our perception of things, our judgment about something or someone, and how they might be used to influence our decisions, even without us realizing it. In this book, we will learn all these interesting things and much more about colors. From what they are and how they originate, to their uses and psychological ...

Humanity was not an accident. The Human Blueprint is a metaphysical exploration of the original design of consciousness — before fragmentation, fear conditioning, and perceptual limitation were imposed. Blending ancient wisdom, speculative anthropology, and esoteric neuroscience, this book reconstructs the forgotten architecture of the human being as a multi-dimensional instrument designed for perception, creation, and communion with higher intelligence. Within this transmission: The anatomy of consciousness is decoded The origin of emotional suppression is exposed The blueprint of ...

This is not just another happiness book. In Happiness by Design, happiness and behavior expert Paul Dolan combines the latest insights from economics and psychology to illustrate that in order to be happy we must behave happy Our happiness is experiences of both pleasure and purpose over time...