Design Psychology

Designers and managers hope their products become essential for users-integrated into their lives like Instagram, Lyft, and others have become. Such deep integration isn't accidental: it's a process of careful design and iterative learning, especially for technology companies. This guide shows you how to apply behavioral science—research that supports many products—to help your users achieve their goals using your product.

Design doesn't have to complicated, which is why this guide to human-centered design shows that usability is just as important as aesthetics. Even the smartest among us can feel inept as we fail to figure out which light switch or oven burner to turn on, or whether to push, pull, or slide a door...

Designers Don’t Read is a love song to graphic design and graphic designers. Austin Howe is a creative director, writer, advocate, and cheerleader for design - but not a designer. He believes in the "wonder and exuberance of someone who gets paid - by clients to do what he loves". Howe places immense value on curiosity and passion to help designers develop a point of view, a strong voice. He explores the creative process and conceptualization, and delves into what to do when inspiration is lacking.

As acclaimed psychological researcher and author David Buss writes, "People are mesmerized by murder. It commands our attention like no other human phenomenon, and those touched by its ugly tendrils never forget." Though we may like to believe that murderers are pathological misfits and hardened criminals, the vast majority of murders are committed by people who, until the day they kill, would seem to be perfectly normal.

In this mesmerizing memoir-in-essays, New York Times best-selling author Erica Bauermeister renovates a trash-filled house in eccentric Port Townsend, Washington, and in the process takes listeners on a journey to discover the ways our spaces subliminally affect us. A personal, accessible, and literary exploration of the psychology of architecture, this book is designed for homeowners, remodelers, and those who are simply curious about how our built environments shape who we become.

Game Worlds Unlocked: The Psychology of Play & Design 🎮 Unlock the psychological principles that make games addictive, immersive, and emotionally impactful. 🧠 Explore how player motivation, emotion, and behavior are shaped by thoughtful design choices. 🔍 Discover what keeps players engaged for hours, from challenge curves to flow states. 📖 Break down the elements of compelling narratives, branching choices, and meaningful consequences. 🤝 Understand the role of social dynamics, cooperation, and competition in multiplayer experiences. 💡 Perfect for game developers, UX ...

After decades of unchecked sprawl, more people than ever are moving back to the city. Dense urban living has been prescribed as a panacea for the environmental and resource crises of our time. But is it better or worse for our happiness? Are subways, sidewalks, and tower dwelling improvements on the car dependence of sprawl?

This practical guide explains how you can apply key principles in psychology to build products and experiences that are more intuitive and human-centered. Author Jon Yablonski deconstructs familiar apps and experiences to provide clear examples of how UX designers can build experiences that adapt to how users perceive and process digital interfaces.

ATTENTION STUDENTS: If you need to write a paper on organizational development or organizational design and structure, then this is the perfect reference. It's simple, easy to understand, and right to the point. Organizational Development This book explains organizational development in a way that is easily understood by anyone. It introduces the concept, discusses its stages, describes it in action, highlights its benefits and drawbacks, and suggests methods for its improvement. The text is educational and informational, and it is applicable to real-world organizational change. ...

This guide reveals practical steps to craft a social and digital presence that makes attraction feel effortless and authentic, based on proven strategies. Explore the window shopping system to draw women into your online world. Learn social proof strategies to create emotional resonance without pursuing. Master digital presence to turn social media into a hub for genuine interest. Discover transformation stories of men boosting confidence and results. Design emotional architecture to build investment before a first date.

What if changing one color on your website could increase conversions by 12%... or more? Every day, businesses lose sales because of poor color choices. Your competitors are using color psychology to trigger buying decisions - while your website might be accidentally repelling customers. Color Psychology reveals the scientifically-proven strategies top brands use to influence emotions, drive purchases, and boost profitability through strategic color selection. Inside, You'll Discover: ✅ Which colors make shoppers spend more (backed by data from hundreds of thousands of test subjects ...

A bold and fascinating dive into the nuts and bolts of psychological evolution, Designing the Mind: The Principles of Psychitecture is part philosophical manifesto, part practical self-development guide, all based on the teachings of legendary thinkers like Marcus Aurelius, Lao Tzu, Friedrich Nietzsche, and Abraham Maslow. The ideas and techniques it offers are all integrated into a vital theory for helping individuals scale the heights of self-mastery and lead great lives.

Seeing the Whole: Understanding Gestalt Theory and Its Lasting Impact explores one of psychology’s most influential schools of thought and its continuing relevance in today’s world. Gestalt Theory revolutionized the way we understand perception, learning, creativity, and design by introducing a simple but profound idea: the whole is greater than the sum of its parts. This engaging and comprehensive book traces the origins of Gestalt psychology, introduces its core principles of perception, and examines its lasting contributions to fields as diverse as education, therapy, problem solving...

The subject of “design thinking” is the rage at business schools, throughout corporations, and increasingly in the popular press—due in large part to work of IDEO, a leading design firm, and its celebrated CEO, Tim Brown, who uses this book to show how the techniques and strategies of...

Introducing "The Art of Visual Branding" - Your Ultimate Guide to Crafting Impactful Visual Identities! In today’s fast-paced, digital world, it’s essential for brands to be visually arresting and instantly recognizable. Unlock the secrets to creating a powerful visual identity that resonates with your audience with "The Art of Visual Branding"! Explore the unlimited possibilities of effective branding as we dive into each chapter that covers essential topics tailored to sharpen your skills in visual identity design. From an introduction to Visual Identities and Branding to the Future ...

A paradigm-shifting study of neurodivergent women—those with ADHD, autism, synesthesia, high sensitivity, and sensory processing disorder—exploring why these traits are overlooked in women and how society benefits from allowing their unique strengths to flourish. As a successful Harvard and...

This book is useful for beginners and those seeking general knowledge. It explores how organizational design and structure define management style and impact employee appraisal, compensation, and loyalty. You will learn about employees including their roles and responsibilities, the methods used to review their efforts, the ways they are rewarded for their actions, and the problems they create when they are absent.

Make small changes to your surroundings and create extraordinary happiness in your life with groundbreaking research from designer and TED star Ingrid Fetell Lee. Next Big Idea Club selection—chosen by Malcolm Gladwell, Susan Cain, Dan Pink, and Adam Grant as one of the "two most...

Leonard Mlodinow, the best-selling author of The Drunkard’s Walk and coauthor of The Grand Design (with Stephen Hawking), gives us a startling and eye-opening examination of how the unconscious mind shapes our experience of the world and how, for instance, we often misperceive our...

Your home should feel like a sanctuary - calm, beautiful, and aligned with the way you want to live. Yet many people feel overwhelmed by clutter, harsh lighting, chaotic colors, or rooms that simply don’t flow. The good news is that creating a serene home doesn’t require expensive décor, expert skills, or major renovations. Small, thoughtful design choices can transform any space. The Calm Home is a beginner-friendly guide that shows you how to bring peace, simplicity, and intention into your living spaces. Whether you’re decorating a new apartment, refreshing a single room, or re-...