Design Psychology

Designers Don’t Read is a love song to graphic design and graphic designers. Austin Howe is a creative director, writer, advocate, and cheerleader for design - but not a designer. He believes in the "wonder and exuberance of someone who gets paid - by clients to do what he loves". Howe places immense value on curiosity and passion to help designers develop a point of view, a strong voice. He explores the creative process and conceptualization, and delves into what to do when inspiration is lacking.

Designers and managers hope their products become essential for users-integrated into their lives like Instagram, Lyft, and others have become. Such deep integration isn't accidental: it's a process of careful design and iterative learning, especially for technology companies. This guide shows you how to apply behavioral science—research that supports many products—to help your users achieve their goals using your product.

Design doesn't have to complicated, which is why this guide to human-centered design shows that usability is just as important as aesthetics. Even the smartest among us can feel inept as we fail to figure out which light switch or oven burner to turn on, or whether to push, pull, or slide a door...

As acclaimed psychological researcher and author David Buss writes, "People are mesmerized by murder. It commands our attention like no other human phenomenon, and those touched by its ugly tendrils never forget." Though we may like to believe that murderers are pathological misfits and hardened criminals, the vast majority of murders are committed by people who, until the day they kill, would seem to be perfectly normal.

After decades of unchecked sprawl, more people than ever are moving back to the city. Dense urban living has been prescribed as a panacea for the environmental and resource crises of our time. But is it better or worse for our happiness? Are subways, sidewalks, and tower dwelling improvements on the car dependence of sprawl?

In this mesmerizing memoir-in-essays, New York Times best-selling author Erica Bauermeister renovates a trash-filled house in eccentric Port Townsend, Washington, and in the process takes listeners on a journey to discover the ways our spaces subliminally affect us. A personal, accessible, and literary exploration of the psychology of architecture, this book is designed for homeowners, remodelers, and those who are simply curious about how our built environments shape who we become.

Unlock the secrets of why games captivate and compel us like nothing else. "Understanding Player Psychology" delves into the fascinating world of player motivation, offering insights that will forever change the way you perceive play and competition. Have you ever wondered why we are drawn to games? The allure of competition and the drive to win are deeply embedded in our evolutionary history. Discover the innate survival instincts that have shaped our desire for achievement and mastery since the dawn of humanity. Journey into the brain’s reward system, where neurotransmitters orchestrate...

This guide reveals practical steps to craft a social and digital presence that makes attraction feel effortless and authentic, based on proven strategies. Explore the window shopping system to draw women into your online world. Learn social proof strategies to create emotional resonance without pursuing. Master digital presence to turn social media into a hub for genuine interest. Discover transformation stories of men boosting confidence and results. Design emotional architecture to build investment before a first date.

The subject of “design thinking” is the rage at business schools, throughout corporations, and increasingly in the popular press—due in large part to work of IDEO, a leading design firm, and its celebrated CEO, Tim Brown, who uses this book to show how the techniques and strategies of...

This practical guide explains how you can apply key principles in psychology to build products and experiences that are more intuitive and human-centered. Author Jon Yablonski deconstructs familiar apps and experiences to provide clear examples of how UX designers can build experiences that adapt to how users perceive and process digital interfaces.

Seeing the Whole: Understanding Gestalt Theory and Its Lasting Impact explores one of psychology’s most influential schools of thought and its continuing relevance in today’s world. Gestalt Theory revolutionized the way we understand perception, learning, creativity, and design by introducing a simple but profound idea: the whole is greater than the sum of its parts. This engaging and comprehensive book traces the origins of Gestalt psychology, introduces its core principles of perception, and examines its lasting contributions to fields as diverse as education, therapy, problem solving...

A bold and fascinating dive into the nuts and bolts of psychological evolution, Designing the Mind: The Principles of Psychitecture is part philosophical manifesto, part practical self-development guide, all based on the teachings of legendary thinkers like Marcus Aurelius, Lao Tzu, Friedrich Nietzsche, and Abraham Maslow. The ideas and techniques it offers are all integrated into a vital theory for helping individuals scale the heights of self-mastery and lead great lives.

ATTENTION STUDENTS: If you need to write a paper on organizational development or organizational design and structure, then this is the perfect reference. It's simple, easy to understand, and right to the point. Organizational Development This book explains organizational development in a way that is easily understood by anyone. It introduces the concept, discusses its stages, describes it in action, highlights its benefits and drawbacks, and suggests methods for its improvement. The text is educational and informational, and it is applicable to real-world organizational change. ...

Introducing "The Art of Visual Branding" - Your Ultimate Guide to Crafting Impactful Visual Identities! In today’s fast-paced, digital world, it’s essential for brands to be visually arresting and instantly recognizable. Unlock the secrets to creating a powerful visual identity that resonates with your audience with "The Art of Visual Branding"! Explore the unlimited possibilities of effective branding as we dive into each chapter that covers essential topics tailored to sharpen your skills in visual identity design. From an introduction to Visual Identities and Branding to the Future ...

Game Worlds Unlocked: The Psychology of Play & Design 🎮 Unlock the psychological principles that make games addictive, immersive, and emotionally impactful. 🧠 Explore how player motivation, emotion, and behavior are shaped by thoughtful design choices. 🔍 Discover what keeps players engaged for hours, from challenge curves to flow states. 📖 Break down the elements of compelling narratives, branching choices, and meaningful consequences. 🤝 Understand the role of social dynamics, cooperation, and competition in multiplayer experiences. 💡 Perfect for game developers, UX ...

A paradigm-shifting study of neurodivergent women—those with ADHD, autism, synesthesia, high sensitivity, and sensory processing disorder—exploring why these traits are overlooked in women and how society benefits from allowing their unique strengths to flourish. As a successful Harvard and...

This is not just another happiness book. In Happiness by Design, happiness and behavior expert Paul Dolan combines the latest insights from economics and psychology to illustrate that in order to be happy we must behave happy Our happiness is experiences of both pleasure and purpose over time...

Every business lives and dies by its ability to guide customers through a journey—from the first time they encounter your brand to the moment they hand over their money, and long after the purchase is complete. The customer journey is not a straight line; it is a winding path filled with hesitations, emotions, and moments of decision. If you can master this path, you hold the keys to exponential growth and lasting customer loyalty.

Understanding David Ausubel: A Complete Guide to Meaningful Learning Theory and Educational Psychology Unlock the power of meaningful learning with this comprehensive guide to the educational theories of David Ausubel, one of the most influential figures in cognitive psychology and instructional design. This book provides an accessible, in-depth exploration of Ausubel’s groundbreaking ideas—ranging from subsumption theory and advance organizers to the critical role of prior knowledge in effective teaching and learning. Perfect for educators, students, instructional designers, and anyone...

Unlock the secrets to creating captivating and profitable games with "The Game Equation." This comprehensive guide takes you on a journey through the intricate world of game design, teaching you how to craft memorable experiences that not only entertain but also achieve financial success. Dive into the psychology of players and the economics that drive game dynamics in the opening chapter. Discover how marrying player psychology with economic models can help create engaging experiences that satisfy both the audience and developers. Learn the science behind payout rates and how effective ...