Mostrando resultados por autor "The Trout" en Todas las categorías

This is the story of a medevac pilot's tour of duty in Vietnam. The story is based on actual events.

There are laws of nature, so why shouldn't there be laws of marketing? As Al Ries and Jack Trout—the world-renowned marketing consultants and bestselling authors of Positioning—note, you can build an impressive airplane, but it will never leave the ground if you ignore the laws of physics...

A collection of Zen stories to amuse and illuminate. Includes all the stories from classic Zen literature: 101 Zen Stories, The Gateless Gate, The Ten Bulls and Centering. Includes the soundtrack The Mysterious Sound of Wind In the Bamboo - a 43 minute collection of Zen inspired Japanese music by The Matsu Take Ensemble.

Best selling author Jack Trout doesn't beat around the bush. He takes marketers to task for taking the easy route too often, employing high-tech razzle-dazzle and sleight of hand when they should be working to discover and market their product's uniquely valuable qualities. He examines successful differentiation initiatives and outlines the many ways you can achieve differentiation.

In this heartwarming story, perfect for fans of An Unexpected Grace and A Dog’s Way Home, a single mom learns that her chronically ill son can communicate with a very special dog—and the lessons this dog teaches can shape the future and transform their lives. And what Whistler inspires in...

An updated edition of the original 1981 text, this 20th-anniversary edition makes available to business and marketing professionals - including tens of thousands of Ries and Trout groupies, worldwide - the work that forever changed the way marketing strategy is done. This new edition features commentary from the authors that offers fresh insight into why “positioning” a product in a prospective customer's mind is still the most important strategy in business, and includes numerous examples of campaigns that followed, or didn't follow, Ries and Trout's thinking.  

From the frontlines of modern medicine, Tell Me Where it Hurts is a fascinating insider portrait of a veterinarian, his furry patients, and the blend of old-fashioned instincts and cutting-edge technology that defines pet care in the 21st century. Dr. Trout takes the listener on a vicarious journey through 24 intimate, heartrending hours in his life.

Dr. Cyrus Mills returns to his hometown after inheriting his father's failing veterinary practice. Cyrus intends to sell the practice and get out of town as fast as he can, but when his first patient - a down-on-her-luck golden retriever named Frieda Fuzzypaws - wags her way through the door, life suddenly gets complicated. Cyrus gets caught up in a new community and its endearing residents, both human and animal. Sensing he may have misjudged the past, he begins to realize it's not just his patients that need healing.

The authors have distilled their 40-plus years of marketing expertise to provide the key to today's competitive marketplace, showing you what makes some products inordinately successful while others fall by the wayside...

The Koran is not only one of the most influential books of prophetic literature but also a literary masterpiece in it’s own right. Universally accepted by Muslims to be the infallible Word of God as revealed to Mohammed by the Angel Gabriel nearly 1,400 years ago, the Koran still provides the rules of conduct fundamental to the Arab way of life.

This is the first in a series of true stories about a young helicopter pilot’s tour of duty in Vietnam.

This is a true story about a battle that occurred on March 25,1969 when a company of U.S infantrymen was ambushed by a large force of Viet Cong and the crash of a U.S. Army helicopter that was attempting to resupply the ground unit once they became critically low on ammunition. And the story continues with a twist when three Vietnam veterans visit the battlefield and crash site twenty five years later.

This is the fourth in a series of true stories about a young helicopter pilot's tour of duty in Vietnam.

A book guaranteed to touch anyone who has ever had a beloved pet… From instant New York Times bestseller, Dr. Nick Trout comes another touching and heartfelt story from the front lines of veterinary medicine—the story of two dogs who forever changed the way he thought about life...

New York Times best-selling author Nick Trout has captivated audiences with his books that take us behind the scenes into the heartwarming - and sometimes heartrending - world of veterinary medicine. In a perfect follow-up to his first two books, he turns his lens inward and offers a funny, moving, and thoughtful, memoir about the animals he's had all his life. Nostalgic, warm, and insightful, Ever By My Side is about the power of animals to shape our lives....

Welcome to "Umpiring Fastpitch Softball," the ultimate Fastpitch Softball Umpiring podcast, hosted by umpires David Trout and Pete Shearer. Join us as we dive deep into the world of fastpitch softball officiating, sharing our passion for the game, and providing valuable insights and guidance for umpires at all levels. Each episode, we'll bring you engaging conversations, expert tips, and real-life experiences from the field, covering everything from the basics of umpiring to advanced mechanics and game management. Our goal is to help you hone your skills, understand the rules, and develop the ...

The stories in this collection are drawn mainly from those tribes which lived in the northern and central areas of North America. These represent the linguistic groups gerneally referred to as Algonquian, Iroquois, and Sioux. A final chapter covers the tales of the northwest Pacific Coast.

This is book three of a series that follows a young helicopter pilot during his tour of duty in Vietnam.

This is the 5th episode in a series that follows a young helicopter pilot's tour of duty in Vietnam.

To bring the principles of finding the obvious to life, Trout finds obvious solutions to today's troubles for the likes of GM, Coke, Wal-Mart, newspapers, and the bewildering beer business. The fundamental problem is that professional marketers overlook the most obvious and effective ideas entirely, in an attempt to be clever or creative. But if an idea is obvious to you, it will be obvious to your consumer - which is why it will work.