STRATEGYJITSU - A Business Playbook for Challengers
A jiu-jitsu-inspired system for challengers: win with position, leverage, timing - not budget.
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STRATEGYJITSU is a business playbook for challengers — the smaller team facing a bigger competitor with more budget, more brand, and more certainty.
Most strategy books teach you how to “scale.” This one teaches you how to win before you scale.
Using Brazilian Jiu-Jitsu as a clear, practical analogy, Strategyjitsu shows you how underdogs beat giants through position, leverage, timing, flanks, proof loops, and pressure — not brute force. You’ll learn how to stop fighting on the leader’s terms, escape commoditization, and build a compounding challenger engine that turns results into gravity.
Inside, you’ll discover how to:
Choose a wedge — one promise you can prove fast
Build proof loops that shorten sales cycles and create trust at speed
Design offers that make copying expensive for incumbents
Shift the narrative so the market re-evaluates what “safe” really means
Create cadence: launch, learn, tighten — and compound
Reset without panic and keep the loop alive until you become the default
Whether you run an agency, a consultancy, a SaaS company, or a scrappy team inside a bigger organization, Strategyjitsu gives you a system you can use immediately — a way to fight smarter, stay uncrushable, and win the territory that lets you grow.
If you’re not the market leader, this is your mat.
Osu.