Mostrando resultados por autor "Martin Gjerløff" en Todas las categorías

The Pharma Lovebrand Playbook shows how to do both—without hype, and without breaking the rules. Pharma is a three-stakeholder system: HCPs, patients, and payers, surrounded by an ecosystem that shapes trust every day—carers, pharmacies, advocacy groups, media, and social communities. Most strategies pick one audience and lose the others. They become compliant and invisible. Or engaging and risky. This book introduces a simple operating model that holds in a regulated world: Trust × Passion. You’ll learn how to build a Thought Leadership Platform that earns permission, creates ...

Do you ever feel stuck — repeating the same patterns, unable to move forward? Carl Jung believed that behind our struggles lie hidden forces in the unconscious: shadows we avoid, masks we wear, desires we repress, and dreams we ignore. Left unexamined, these forces hold us back. Faced honestly, they can set us free. A Year of Jung: 365 Daily Meditations for Shadow, Soul, and Self is your companion for this inner journey. Each day gives you: A carefully chosen quote from C.G. Jung A clear, practical reflection that makes his wisdom accessible A simple meditation or practice to bring ...

AI hasn’t made strategy shallow — it has made its shallowness harder to hide. As organisations adopt AI at speed, many encounter the same unease: strategy feels thinner, more interchangeable, less grounded than it used to. Not because AI is doing the thinking, but because it exposes how often thinking had already been reduced to optimisation, efficiency, and polite answers. The Shadow in the Machine is a book about how to avoid that. It introduces Shadow Prompting - a strategic approach for uncovering the hidden drivers, unspoken tensions, and emotionally risky truths that traditional ...

“The privilege of a lifetime is to become who you truly are.” Carl Jung said. Now what if you could walk beside Carl Jung for a year. Not through dense textbooks, but through short daily reflections that bring his ideas to life? The Daily Jung is more than a collection of quotes. Each day pairs a Jungian insight with a myth, fairytale, or cultural story that illustrates the lesson in vivid, memorable ways. From Pinocchio to Greek heroes to modern films, timeless tales become mirrors for your own journey. The format is simple: one page a day, readable in minutes on your phone or with ...

In 2026, there is one skill that separates relevant strategists from obsolete ones. It’s not AI usage. It’s not prompt tricks. It’s depth. AI hasn’t ruined strategy. It has exposed how shallow most of it already was. When everyone can generate clean decks, sharp copy, and endless output, surface thinking becomes visible — and replaceable. Shadow Prompting is the skill that stops the slide into sameness. This playbook shows you how to use AI to uncover what strategy usually avoids — and turn it into clear, defensible direction. Inside, you get: a practical Shadow Prompting ...

"Emergency Preparedness in the Corporate World: A Blueprint for Executives" is an essential guide for corporate leaders seeking to establish effective emergency response plans. This comprehensive book provides a step-by-step approach to safeguarding organizations from potential crises, equipping executives with the necessary knowledge and tools to mitigate risks, protect employees, and maintain business continuity. With expert insights, practical strategies, and real-world case studies, this blueprint empowers executives to confidently navigate emergencies and ensure the resilience of their...

In the intricate and evolving world of healthcare, the need for effective branding has never been more pronounced. "The Art of Healthcare Branding: A Guide for Strategic Planners" is an essential primer for advertising agencies and strategic planners looking to navigate the unique and challenging landscape of healthcare, pharma, and life sciences branding. This introduction delves into the nuances of healthcare branding, offering a brief step-by-step approach to operating as a strategic palnner in this lucrative yet complex market. From establishing a robust brand identity to crafting a ...

In "Strategic Preparedness: A Leader's Guide to Navigating Emergencies, Crisis, and Wars," you'll find a primer resource that will equip leaders with some of the necessary tools to handle unforeseen challenges with stronger confidence. This book delves into the intricacies of strategic planning and crisis management, providing practical insights and actionable strategies. This guide aims to empower leaders to proactively prepare for emergencies while fostering resilience and adaptability. Discover the secrets to effective leadership during times of uncertainty to become a formidable force ...

Become the most dangerous strategist in the room - without raising your voice. This book teaches you how to read strategic situations as plots, not problems. By recognising mythic patterns—pride, denial, overreach, cunning, collapse, renewal—you’ll articulate decisions in a way that cuts through noise and lands directly in the limbic system. Perfect for leaders and creators who want to influence faster, align teams, and see what others miss. Inside this book, you’ll discover how to: See the hidden plot inside any strategic dilemma Read human behaviour as pattern, not noise Use 14 ...

AI today is efficient but flat. It writes emails, updates tickets, and automates tasks—but it rarely resonates. Archetype Agents™ offers a new path: designing AI that embodies Jungian archetypes to give brands voice, depth, and soul. Blending psychology, mythology, and practical design, this book shows how to move from “coal” (ego-agents that process tasks) to “diamonds” (Archetype Agents™ that resonate with meaning). Through sector-based use cases—finance, healthcare, challengers, tech, and beauty—you’ll discover how archetypes like the King, Caregiver, Outlaw, and ...

Strategic Marketing Warfare: How to Fight, Endure, and Win in Markets That Never Stand Still Competition today isn’t polite. It’s a battle for attention, trust, and loyalty on fields that shift by the hour. Algorithms decide who is seen. Rivals attack from unexpected angles. Small players — armed with speed, focus, and culture — can now bring down giants. This book is a field manual for marketers, founders, and leaders who want clarity in the chaos. Drawing from timeless military strategy and modern business battles, it cuts through the noise to show you how to win — and keep ...

In "The Divine Algorithm - A Journey through AI's Seven Deadly Sins and Seven Cardinal Virtues," the author, psychotherapist, and executive coach Martin Gjerløff, invites readers to embark on an exploration of the intricate relationship between artificial intelligence and the human condition. In this thought-provoking primer, Martin Gjerløff delves into the realm of AI, unraveling its potential for both great good and immense harm. Drawing inspiration from the traditional concept of the Seven Deadly Sins and Seven Cardinal Virtues, he weaves together philosophy, technology, and ethics to ...

ReCreativity is an inspirational guidebook for you to go down the less travelled paths in the creative process – whether you choose to take a two day trip into nature or just a journey for ideas hunting in your imagination, ReCreativity lays out six simple steps to take for finding insights and ideas and return with a renewed creative mind. The book is for marketing- and advertising professionals, creatives, designers, artists, educators and others, who in the modern day fast paced digital day and age are looking to find back to the original analogue ways to revitalize their brains ...

The Fundraiser's Playbook: Essential Techniques for NGO Fundraising by Martin Gjerløff is a practical guide that equips fundraising professionals with the necessary tools to excel in their roles. With years of experience as an executive coach, Gjerløff offers insightful strategies, tips, and techniques to help NGOs maximize their fundraising efforts. This down-to-earth book provides step-by-step guidance on building effective donor relationships, crafting compelling storytelling, implementing successful fundraising campaigns, and leveraging digital platforms. Whether you are a seasoned ...

The Divine Code: A Journey Through the Seven Deadly Sins and Seven Virtues of AI' by Martin Gjerløff from The Insight Job AI Academy, delves into the ethical and moral complexities of the AI era. This compelling book draws insightful parallels between Dante's journey in 'The Divine Comedy' and our technological advancements, offering unique perspectives on how AI mirrors and amplifies human virtues and vices. Gjerløff engages readers in a thought-provoking exploration of AI's capacity to reflect our deepest moral challenges, urging us to consider not just AI's capabilities, but our own ...

Become the most powerful pattern-reader in the strategy room. Modern leaders struggle with the same invisible forces that shaped ancient stories: drift, denial, wounded pride, rebellion, renewal. Strategy fails when these forces go unrecognised — and accelerates the moment they become visible. Gods of Strategy gives you a new way to see what is actually happening in teams, markets, and cultures. In a world drowning in data, this book gives you perception. You don’t need to know mythology. You need two lines of a story — because the pattern is already inside you. Say, “This is ...

What if midlife wasn’t a crisis — but a rite of passage? For too long, we’ve been taught to fear aging: to fight wrinkles, chase youth, and deny the deeper call of the second half of life. Yet Carl Jung believed that later life holds a sacred purpose: the chance to integrate the Shadow, embrace the Self, and grow into the fullness of who we were always meant to be. Jung at Heart is a brief, light, and inspiring book about turning midlife into personal transformation. Drawing on Jungian psychology, timeless myths, and stories from Shakespeare, Tolstoy, and Dickens, it shows why the ...

HERO: A New Map for Insightful Leadership When everything changes, the only foundation we can stand on is what never changes: the patterns of human nature, the archetypes in our collective unconscious, and the truths that emerge when leaders dare to look inward. In a world awash with data, dashboards, and AI forecasts, what’s missing isn’t more information — it’s insight. The kind of insight that doesn’t just explain what people do, but why they do it. The kind of insight that moves teams, markets, and cultures. In this groundbreaking book, strategist and executive coach Martin ...

In "The Power to Persuade" the author Martin Gjerløff delves into the power of rhetoric and the art of persuasion in the realm of politics and public relations. Drawing inspiration from the timeless wisdom of philosopher Arthur Schopenhauer, Gjerløff explores the techniques and strategies that can be employed by politicians and PR consultants to shape public opinion, sway voters, and create lasting impact. This primer provides practical advice, for aspiring politicians, communication professionals, and anyone interested in understanding the intricacies of persuasive discourse. Whether you...

Do you want to know how to find an insight for your brand, product or advertising campaign? This brief book unveils three simple steps to uncover the human insights and unlock universal truths that will give you a springboard for greater ideas. Leaders, strategists, consultants, comms planners, creatives and designers in any field can with this book have the advantage of having better insights to have better ideas. CONTENTS • Prologue • Introduction • A Brief History of Insights in Advertising • What is a TRUE Insight, Anyway? • The Insight Optic • Step One: Identify Your ...