MYTH

How Archetypes Can Transform Your Strategy

Become the most dangerous strategist in the room - without raising your voice.

This book teaches you how to read strategic situations as plots, not problems.

By recognising mythic patterns—pride, denial, overreach, cunning, collapse, renewal—you’ll articulate decisions in a way that cuts through noise and lands directly in the limbic system.

Perfect for leaders and creators who want to influence faster, align teams, and see what others miss.

Inside this book, you’ll discover how to:

• See the hidden plot inside any strategic dilemma

• Read human behaviour as pattern, not noise

• Use 14 mythic plots (Achilles, Prometheus, Odysseus, Theseus, Hercules, Orpheus, Icarus, Trojan Horse, Leonidas, Fall of Troy, Phoenix and more)

• Articulate decisions so clearly and emotionally that people move

• Speak to the limbic system — not just the logic

• Spot pride, denial, drift, stagnation, overreach, or collapse earlier than anyone else

• Turn chaos into narrative, and narrative into strategic clarity

• Lead discussions with the calm authority of someone who sees the deeper structure

• Avoid the classic psychological traps that kill good strategy

• Become the most pattern-literate person in the room — without being mystical or abstract

Also included:

• The Myth Cheat Sheet: one-sentence patterns, when to use them, and what to say

• The Strategist’s Reading List: foundational works in myth, psychology, and narrative strategy

• Appendix B: How to Build a Strategy Using Mythic Form (a practical SCQR+Hero’s Journey hybrid model)

Themes: strategic influence, persuasion, leadership communication, narrative strategy, mythic storytelling, decision clarity