Mostrando títulos en Economía

This classic statement of economic liberalism or the policy of laissez-faire was first published in 1776. It is an engrossing analysis of the economic facts of life. Several fundamental principles, many of which are now referred to as axioms, were introduced in this work, the division of labor, supply-and-demand, and free market capitalism being among the most obvious.

Drawing upon new theories about leadership and the long-term success of change initiatives, and based upon 25 years of experience building learning organizations, the authors of The Fifth Discipline Fieldbook show how to accelerate success and avoid the obstacles that can stall momentum. The Dance of Change, written for managers and executives at every level of an organization, reveals how business leaders can work together to anticipate the challenges that profound change will ultimately forc

A million-copy seller, Henry Hazlitt’s Economics in One Lesson is a classic economic primer. But it is also much more, having become a fundamental influence on modern “libertarian” economics of the type espoused by Ron Paul and others. Called by H. L. Mencken “one of the few economists in history who could really write,” Henry Hazlitt achieved lasting fame for this brilliant but concise work.

This is the first book to present innovation and entrepreneurship as a purposeful and systematic discipline. It clearly explains and analyzes the challenges and opportunities of America's new entrepreneurial economy. Peter Drucker, the most influential and widely-read thinker and writer on modern organizations, gives us a superbly practical book that explains what established businesses, public service institutions, and new ventures have to know, have to learn, and have to do in today's economy and marketplace.

Gates' Business @ the Speed of Thought is one of audible.com's most popular programs. This is one investment that will pay consistent dividends. Download it for your commute.

Disney is so good, it's bad. So argues Carl Hiaasen, an award-winning investigative reporter and columnist with the Miami Herald, whose dream is to be banned forever from Disney World. In Team Rodent, Hiaasen provides an unflinching look at the mega-empire and says its attempts to alter "God's work" are a manifestation of "pure wickedness."

In this major new work, Peter F. Drucker discusses how the new paradigms of management will change our basic assumptions about the practices and principles of management. Drucker explains "The New Information Revolution", discussing the information an executive needs and the information an executive owes.

Everywhere, in every industry, markets are merging, closing, shrinking, splitting, colliding and growing. The only constant in business is that everything is constantly changing. This talk by Kathleen Eisenhardt professor of strategy and organization at the Stanford School of Engineering focuses on how to manage these hotly competitive, high-velocity industries, how keep up with the pace of change, and how to get ahead of the game.

As more companies and consumers turn to the Web with their dollars, the success of e-commerce depends upon the creation of a new set of standards. Jay Tenenbaum, Chairman and Chief Scientist of Cngroup, describes tomorrow's Web and how the creation of standardized forms and documents will open up a world of information and services like never before. The Web, he explains, will be rivaled only by itself, and therefore, a business that is not online will soon be nowhere at all.

In this selection from The Fortune Book Club, two Pace University Business professors show you how to apply economics to business decision-making. Other programs from the Portable M.B.A. series are available in management, marketing, and entrepreneurship.

Technological changes associated with the Information Age have forced us to revise our traditional methods of doing business. From an intellectual property standpoint, some of these changes have been beneficial - but some have been problematic. Our courts and legislative bodies must grapple with current and anticipated technologies in order to protect intellectual property in today's - and tomorrow's - arena. Roberta Katz, Senior Vice President, Secretary, and General Counsel at Netscape, explains the ways in which law has responded to cultural change.

Changes in US trademark law, the widespread adoption of the Internet, and an intensified interest in branding have combined to make desirable company and product names seem increasingly unattainable. Few companies today have embarked on a naming effort that has not proven to be frustrating at best, and useless at worst. S.B. Master addresses key current topics in naming including naming vs. branding, determining the optimal number of names, domain name issues, linguistic missteps, and getting the most out of your trademark attorney.

How many Internet years ahead of the competition are you? If you're using networking for competitive advantage in the marketplace, you're on the right track, says Cisco Systems CEO John Chambers. Chambers believes networking is the most significant generation of the computer revolution, with wide-ranging implications for productivity in businesses worldwide. He provides examples of leading-edge companies, including Cisco, that are using networking effectively.

We are in a Golden Age of Technology, and to take advantage of its opportunities, we must focus on the consumer market, says Joe Costello, CEO of Cadence Design Systems. In a series of illuminating case studies, Costello explains how long-standing business models will not stand up to the new challenges involved in bringing electronic innovations to today's market. Costello draws upon years of experience in physics and theory to paint a clear picture of the partnerships, priorities, and strategies businesses will need to create to stay competitive.

Building your business presence online is no longer a luxury; it is a necessity. Deborah Triant, CEO and President of Check Point Software Technologies, explores how the Internet affects the growth of companies and what success really means in this era of the Internet. In detailing a roadmap to success, she offers ideas on how to thrive despite significantly shortened company life cycles and create a global strategy to include a world that is one click away from your front door.

What do Americans do with their money? Marketplace host David Brancaccio took a financial pilgrimage across the country to find out. Get Squandering Aimlessly plus a 1-Month, 6-Month, or 12-Month Subscription to Marketplace at a special discount.

The Cluetrain Manifesto is all the buzz. This iconoclastic look at business in the Internet age has a special eye for debunking old views of customers and service. Download and listen now - an audible.com audio exclusive.
Plus, check out the rants of Cluetrain co-author Christopher Locke, a.k.a. RageBoy.

Ever notice that there are people you work with who just make business happen? Listen to How to Become a Rainmaker to figure out the secret of being a storm front in your company. Let it pour!

Investors beware! That's the message in Howard Kurtz's The Fortune Tellers. It reveals what happens when 'Net technology meets stock market hype. Listen to an interview with the author on archive edition of Marketplace.

The first inside account of life within a Silicon Valley venture capital firm, eBoys is the fascinating true story of the six tall men who backed eBay, Webvan, and other billion-dollar start-ups that are transforming the Internet and setting a new pace for the economy - an audible.com audio exclusive!