Competing from the Edge

Strategy of Structured Chaos

Everywhere, in every industry, markets are merging, closing, shrinking, splitting, colliding and growing. The only constant in business is that everything is constantly changing. This talk by Kathleen Eisenhardt professor of strategy and organization at the Stanford School of Engineering focuses on how to manage these hotly competitive, high-velocity industries, how keep up with the pace of change, and how to get ahead of the game.(P) and ©1999 Stanford Alumni Association