This is week two of the Badass Basics series, and I’m breaking down two things that can make or break your customer’s shopping experience: your navigation menu and your collection filters.

I’m walking you through how to organize your nav, what belongs at the top level vs. tucked into a subcollection, and how your filters and navigation should work together so every shopper finds what they came for.

• Why your nav menu and filters are basically a sales associate (and how to tell if yours is the good one or the bad one)
• The surprising amount of overlap your navigation and filters should have
• A rule of thumb that clears up 90% of the "nav vs. filter" confusion
• How the size of your product assortment changes everything about your top-level navigation
• The business case for promoting a subcollection to a top-level category
• What to do when your products refuse to fit into neat little categories
• How to tell when a subcollection is actually creating friction instead of helping

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http://ecommercebadassery.com/370

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Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683

Your home page has about 3 seconds to convince someone to stick around. So why are most eCommerce home pages doing the absolute most... and saying the absolute least?

This is the first episode in the new Badass Basics series, where I'm breaking down the foundational stuff that every eCommerce store needs to get right.

Today, I'm walking through what actually belongs on your home page, from the hero banner down to your email signup, and how to set it up so people stop bouncing and start shopping. There's also a benchmark I want you to check that'll tell you if your home page is actually doing its job.

• The brick-and-mortar concept that should dictate what goes in your hero banner
• The one non-negotiable your hero banner needs on desktop (most stores get this wrong)
• What to feature in your hero when you're not running a campaign
• Static banner vs. slideshow — a rule of thumb that makes the decision for you
• A 2-minute check that tells you if your home page is pulling its weight

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http://ecommercebadassery.com/369

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https://ecommercebadassery.com/ecommerce-help/

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Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683

Amazon just made it even easier for merchants to hand over their product catalog, customer data, and sales to the world's biggest marketplace. And they're calling it an "opportunity."

Yeah… we need to talk about this.

In this episode, I'm getting into Amazon's Shop Direct and Buy for Me programs — what actually changed last week, why this is back in the spotlight, and the stuff Amazon ISN'T saying about why they want your product feed. Whether you're fired up or tempted by the free traffic, you're gonna want to hear this before you make any decisions.

• The difference between Shop Direct and Buy for Me; and why one is way more problematic than the other
• What actually happened to merchants during Q4 when this rolled out without their knowledge
• The new announcement that changes the game for how merchants can participate (and what it really means)
• The two words that explain what Amazon actually gets out of this; and it's not what they're telling you
• Why "free" is the most expensive word in Amazon's vocabulary right now
• The honest argument I keep going back and forth on (and why I'm genuinely conflicted)
• What you can do if you don't want your products showing up on Amazon at all

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http://ecommercebadassery.com/368

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Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it’s also valuable feedback for me to continue bringing you the content you want to hear.

Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683

A 22-year-old Staples employee with zero marketing training just outperformed an entire corporate marketing team. Her personal TikTok has 10x the followers of the official Staples account. And there are some seriously good lessons in here for your eCommerce business.

In this episode, I’m breaking down the viral “Staples Baddie” phenomenon... how one print specialist named Kaeden started making TikToks on her break and accidentally became the most effective marketing campaign Staples has had in decades.

I’ve been following her content for a few weeks now, and once the story crossed over to CNN, Fast Company, and Inc., I knew I had to talk about it... because there are five specific lessons here that every product-based business owner needs to hear.

We’re getting into why her content connected so hard, what Staples did right (and what other stores are already getting wrong trying to copy it), and how you can apply these same principles to your own store... even if you never make a single TikTok.

• The real reason the Staples Baddie blew up — and why it has nothing to do with luck or the algorithm
• Why your audience is probably ignoring your best products right now (and it's not their fault)
• The counterintuitive move that's worth more than any ad campaign you could run
• How to sell more without ever feeling like you're pitching

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http://ecommercebadassery.com/367

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Membership: http://ecommercebadassery.com/membership

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Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it’s also valuable feedback for me to continue bringing you the content you want to hear.

Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683

I’ve got a quick round-up episode for you today with a few things I’ve been wanting to update you on. Includes some platform updates, marketing opportunities, and an important update I made to the Email Badassery Course.

• How to FINALLY optimize your email automations
• How Shopify merchants can advertise inside ChatGPT
• My blunt opinion on Klaviyo landing pages
• An important Shopify customer account update

_______

http://ecommercebadassery.com/366

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https://ecommercebadassery.com/ecommerce-help/

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Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it’s also valuable feedback for me to continue bringing you the content you want to hear.

Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683

There’s revenue hiding in your business right now.

Not in a new product. Not in a launch. Not in posting more on Instagram.

It’s sitting in the backend. In the things you set up once… and haven’t looked at since.

They’re not urgent. They’re not screaming for attention. So they wait.

But that waiting? It’s quietly costing you.

In this episode, I’m talking about the foundational projects that unlock hidden revenue — the kind that makes your existing traffic convert better and your systems work harder without you doing more.

These aren’t flashy tactics. They’re the unsexy moves that compound.

And once you fix them? They keep paying you back.

• Why “not urgent” tasks can be the most expensive ones

• How hidden revenue gets buried in backend systems

• The mindset shift that changes how you approach slow seasons

• How to decide what’s actually worth fixing first

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http://ecommercebadassery.com/365

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Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683

I spent months trying to save $100 a month.

No joke. Instead of upgrading my course platform to access a feature I needed, I decided to “be smart” and build it myself on another platform. You can probably guess how that went… it sat on my to-do list for months while I tinkered, tested, and avoided paying for features I “didn’t need.”

In this episode, I’m breaking down the real cost of cheap… and why trying to save money in your business can actually be the most expensive decision you make.

• Why “saving money” can secretly cost you thousands
• The opportunity cost you’re probably not calculating
• How DIY mode kills momentum
• The mental energy drain of unfinished projects
• 4 questions to decide when to DIY vs. pay up
• Why speed is a competitive advantage in business

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http://ecommercebadassery.com/364

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Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it’s also valuable feedback for me to continue bringing you the content you want to hear.

Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683

In this episode, I’m breaking down why people actually buy... and why focusing only on traffic, features, and discounts is keeping your sales stuck. We’re talking psychology, brand identity, and what brands like Nike and Apple understand that a lot of small businesses miss.

If you want higher conversions, repeat customers, and a brand people remember… hit play.

• Why people buy

• The mistake that makes brands forgettable

• How to stop competing on price

_______

http://ecommercebadassery.com/363

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Work with Me 1:1

https://ecommercebadassery.com/ecommerce-help/

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Courses & Membership

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Membership: http://ecommercebadassery.com/membership

_______

Rate, Review, & Subscribe

Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it’s also valuable feedback for me to continue bringing you the content you want to hear.

Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683