367. 5 Marketing Lessons from the Staples Baddie

A 22-year-old Staples employee with zero marketing training just outperformed an entire corporate marketing team. Her personal TikTok has 10x the followers of the official Staples account. And there are some seriously good lessons in here for your eCommerce business.

In this episode, I’m breaking down the viral “Staples Baddie” phenomenon... how one print specialist named Kaeden started making TikToks on her break and accidentally became the most effective marketing campaign Staples has had in decades.

I’ve been following her content for a few weeks now, and once the story crossed over to CNN, Fast Company, and Inc., I knew I had to talk about it... because there are five specific lessons here that every product-based business owner needs to hear.

We’re getting into why her content connected so hard, what Staples did right (and what other stores are already getting wrong trying to copy it), and how you can apply these same principles to your own store... even if you never make a single TikTok.

• The real reason the Staples Baddie blew up — and why it has nothing to do with luck or the algorithm
• Why your audience is probably ignoring your best products right now (and it's not their fault)
• The counterintuitive move that's worth more than any ad campaign you could run
• How to sell more without ever feeling like you're pitching

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Full Episode Show Notes

http://ecommercebadassery.com/367

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