This is week two of the Badass Basics series, and I’m breaking down two things that can make or break your customer’s shopping experience: your navigation menu and your collection filters.

I’m walking you through how to organize your nav, what belongs at the top level vs. tucked into a subcollection, and how your filters and navigation should work together so every shopper finds what they came for.

• Why your nav menu and filters are basically a sales associate (and how to tell if yours is the good one or the bad one)
• The surprising amount of overlap your navigation and filters should have
• A rule of thumb that clears up 90% of the "nav vs. filter" confusion
• How the size of your product assortment changes everything about your top-level navigation
• The business case for promoting a subcollection to a top-level category
• What to do when your products refuse to fit into neat little categories
• How to tell when a subcollection is actually creating friction instead of helping

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http://ecommercebadassery.com/370

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Work with Me 1:1

https://ecommercebadassery.com/ecommerce-help/

https://ecommercebadassery.com/email-marketing/

Courses & Membership

https://ecommercebadassery.com/membership

https://ecommercebadassery.com/programs

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Let's Connect

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Instagram: http://instagram.com/ecommercebadassery

Membership: http://ecommercebadassery.com/membership

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Rate, Review, & Subscribe

Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it’s also valuable feedback for me to continue bringing you the content you want to hear.

Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683

Your home page has about 3 seconds to convince someone to stick around. So why are most eCommerce home pages doing the absolute most... and saying the absolute least?

This is the first episode in the new Badass Basics series, where I'm breaking down the foundational stuff that every eCommerce store needs to get right.

Today, I'm walking through what actually belongs on your home page, from the hero banner down to your email signup, and how to set it up so people stop bouncing and start shopping. There's also a benchmark I want you to check that'll tell you if your home page is actually doing its job.

• The brick-and-mortar concept that should dictate what goes in your hero banner
• The one non-negotiable your hero banner needs on desktop (most stores get this wrong)
• What to feature in your hero when you're not running a campaign
• Static banner vs. slideshow — a rule of thumb that makes the decision for you
• A 2-minute check that tells you if your home page is pulling its weight

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http://ecommercebadassery.com/369

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Work with Me 1:1

https://ecommercebadassery.com/ecommerce-help/

https://ecommercebadassery.com/email-marketing/

Courses & Membership

https://ecommercebadassery.com/membership

https://ecommercebadassery.com/programs

_______

Let's Connect

Website: http://ecommercebadassery.com

Instagram: http://instagram.com/ecommercebadassery

Membership: http://ecommercebadassery.com/membership

_______

Rate, Review, & Subscribe

Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it’s also valuable feedback for me to continue bringing you the content you want to hear.

Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683

Amazon just made it even easier for merchants to hand over their product catalog, customer data, and sales to the world's biggest marketplace. And they're calling it an "opportunity."

Yeah… we need to talk about this.

In this episode, I'm getting into Amazon's Shop Direct and Buy for Me programs — what actually changed last week, why this is back in the spotlight, and the stuff Amazon ISN'T saying about why they want your product feed. Whether you're fired up or tempted by the free traffic, you're gonna want to hear this before you make any decisions.

• The difference between Shop Direct and Buy for Me; and why one is way more problematic than the other
• What actually happened to merchants during Q4 when this rolled out without their knowledge
• The new announcement that changes the game for how merchants can participate (and what it really means)
• The two words that explain what Amazon actually gets out of this; and it's not what they're telling you
• Why "free" is the most expensive word in Amazon's vocabulary right now
• The honest argument I keep going back and forth on (and why I'm genuinely conflicted)
• What you can do if you don't want your products showing up on Amazon at all

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http://ecommercebadassery.com/368

_______

Work with Me 1:1

https://ecommercebadassery.com/ecommerce-help/

https://ecommercebadassery.com/email-marketing/

Courses & Membership

https://ecommercebadassery.com/membership

https://ecommercebadassery.com/programs

_______

Let's Connect

Website: http://ecommercebadassery.com

Instagram: http://instagram.com/ecommercebadassery

Membership: http://ecommercebadassery.com/membership

_______

Rate, Review, & Subscribe

Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it’s also valuable feedback for me to continue bringing you the content you want to hear.

Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683