369. Badass Basics: Your eCommerce Home Page Set Up

Your home page has about 3 seconds to convince someone to stick around. So why are most eCommerce home pages doing the absolute most... and saying the absolute least?

This is the first episode in the new Badass Basics series, where I'm breaking down the foundational stuff that every eCommerce store needs to get right.

Today, I'm walking through what actually belongs on your home page, from the hero banner down to your email signup, and how to set it up so people stop bouncing and start shopping. There's also a benchmark I want you to check that'll tell you if your home page is actually doing its job.

• The brick-and-mortar concept that should dictate what goes in your hero banner
• The one non-negotiable your hero banner needs on desktop (most stores get this wrong)
• What to feature in your hero when you're not running a campaign
• Static banner vs. slideshow — a rule of thumb that makes the decision for you
• A 2-minute check that tells you if your home page is pulling its weight

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Full Episode Show Notes

http://ecommercebadassery.com/369

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