370. Badass Basics: Your eCommerce Navigation Menu

This is week two of the Badass Basics series, and I’m breaking down two things that can make or break your customer’s shopping experience: your navigation menu and your collection filters.

I’m walking you through how to organize your nav, what belongs at the top level vs. tucked into a subcollection, and how your filters and navigation should work together so every shopper finds what they came for.

• Why your nav menu and filters are basically a sales associate (and how to tell if yours is the good one or the bad one)
• The surprising amount of overlap your navigation and filters should have
• A rule of thumb that clears up 90% of the "nav vs. filter" confusion
• How the size of your product assortment changes everything about your top-level navigation
• The business case for promoting a subcollection to a top-level category
• What to do when your products refuse to fit into neat little categories
• How to tell when a subcollection is actually creating friction instead of helping

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Full Episode Show Notes

http://ecommercebadassery.com/370

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