Episodios

  • 10: The Shift Sessions: Creator Portfolio Producers

    10: The Shift Sessions: Creator Portfolio Producers
    Feb 13 2023
    How can brands get creator partnerships right? 

    In this episode, we examine the increasing importance of ‘Creator Portfolio Producers’, whose role is to help brands find the right creators to work with, co-create successfully, and build long-term partnerships. 

    Key Discussion Points
    • How to tap into creators’ audiences.  
    • How to measure the success of creator partnerships. 
    • How CPMs use existing third-party companies and technology to create portfolios of influencers/creators.  
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    36 m
  • 9: The Shift Sessions: Cleaning up with Clean Rooms

    9: The Shift Sessions: Cleaning up with Clean Rooms
    Feb 6 2023
    In this week's Media Weekly, another Shift Sessions special, we're joined by Indranil Datta, Head of Technology Services at Annalect EMEA, to discuss how to get started with first-party data management, explore how Data Clean Rooms are helping advertisers collect and analyse data from third parties safely, and outline how to build innovative and future-facing data partnerships.

    Listen as we discuss;
    • How to stay customer-obsessed in a world where customers are obsessed about not being tracked.
    • How Clean Rooms work and why they are important (and why you shouldn’t worry about GDPR).
    • How to own your data, and how to create innovative and future-facing data partnerships.
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    58 m
  • 8: The Shift Sessions: Evolving Ecommerce Strategies

    8: The Shift Sessions: Evolving Ecommerce Strategies
    Jan 27 2023
    How can marketers evolve their ecommerce strategies to maxmise their sales opportunities? Find out in the latest episode of #TheShiftSessions, PHD’s podcast for future-facing marketers.

    In this episode, we chat with Frank Kochenash, CEO of Transact, Omnicom Group’s connected-commerce consulting and eRetail execution service, to understand the latest commerce opportunities and learn how to best integrate eCommerce into overarching marketing and sales activities.

    Listen as we discuss;
    • How shopping behaviours are changing
    • How to build a successful eCommerce Business Plan
    • Best Practice eCommerce Activation examples
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    25 m
  • 7: The Shift Sessions: Moving into the Metaverse (and beyond)

    7: The Shift Sessions: Moving into the Metaverse (and beyond)
    Jan 20 2023
    How can brands win in the #Metaverse? Find out in the latest episode of #TheShiftSessions, PHD’s limited-edition podcast. We chat with Jamie Lyons, Head of Digital Production Development at PHD UK, about all things Metaverse – the virtual world that lets users explore fully functioning, immersive environments. 

    Listen as we discuss;
    • How the Metaverse is developing (and the opportunities for marketers)
    • How to get involved at this early stage
    • What skills you need to thrive in this space 
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    34 m
  • 6: The Shift Sessions: (Re)organising for the Future

    6: The Shift Sessions: (Re)organising for the Future
    Jan 20 2023
    We live in uncertain times.

    In the wake of the global pandemic, ways of working are changing, consumer behaviours are evolving, and the global economy is in flux.

    In response, many organisations are being forced to change too, reorganising to better serve the shifting – and sometimes, contradictory – needs of their customers, employees, and shareholders.

    But how do you get organisational change right?

    Find out in this week's episode of The Shift Sessions, the PHD podcast for future-facing marketers.
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    32 m
  • 5: The Shift Sessions: Cracking the Codes of Commerce

    5: The Shift Sessions: Cracking the Codes of Commerce
    Jan 20 2023
    Commerce is changing. 

    Behavioural shifts during the pandemic pushed more people online and ecommerce saw ten years of growth in ten months.

    To catch up, companies digitised 20-25 times faster in 2021 than the year before, and the fight to win consumers online – and in the real world – is now fiercer than ever. 
    But what can brands do to get commerce right? Is there a one-size-fits all approach? And how will commerce change in the future?

    To find out, we spoke with Steve Mader, Global Head of Commerce at PHD Global Business. 
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    21 m
  • 4: The Shift Sessions: Rethinking for Web3

    4: The Shift Sessions: Rethinking for Web3
    Jan 20 2023
    In this episode, we speak with Tony Bailey, Head of Technology at DAS, Omnicom’s Diversified Agency Services group – a web3 maven, who is helping brands around the world prepare for this new world. 

    Key talking points include:

    • What Web3 really is (and it’s not the metaverse)
    • How web ownership will change (and what this means for brands)
    • What consumers will expect from brands in the future (and how to get ready now)
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    25 m
  • 3: The Shift Sessions: Using your Agency as a Platform for Growth

    3: The Shift Sessions: Using your Agency as a Platform for Growth
    Jan 20 2023
    In this episode, we speak with Liz Donaldson, PHD’s Chief Agency Development Officer and Global Business Lead, to discuss the idea of using an ‘Agency as a Platform’, what a typical relationship looks like, and how to maximise outcomes.

    Key talking points include:
    • How traditional client/agency relationships are evolving
    • Key considerations and learnings from clients that are already working this 
    • The impact on pricing structures and billings 
    Más Menos
    24 m
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