8: The Shift Sessions: Evolving Ecommerce Strategies

How can marketers evolve their ecommerce strategies to maxmise their sales opportunities? Find out in the latest episode of #TheShiftSessions, PHD’s podcast for future-facing marketers.

In this episode, we chat with Frank Kochenash, CEO of Transact, Omnicom Group’s connected-commerce consulting and eRetail execution service, to understand the latest commerce opportunities and learn how to best integrate eCommerce into overarching marketing and sales activities.

Listen as we discuss;

• How shopping behaviours are changing
• How to build a successful eCommerce Business Plan
• Best Practice eCommerce Activation examples