9: The Shift Sessions: Cleaning up with Clean Rooms

In this week's Media Weekly, another Shift Sessions special, we're joined by Indranil Datta, Head of Technology Services at Annalect EMEA, to discuss how to get started with first-party data management, explore how Data Clean Rooms are helping advertisers collect and analyse data from third parties safely, and outline how to build innovative and future-facing data partnerships.

Listen as we discuss;

• How to stay customer-obsessed in a world where customers are obsessed about not being tracked.
• How Clean Rooms work and why they are important (and why you shouldn’t worry about GDPR).
• How to own your data, and how to create innovative and future-facing data partnerships.