5: The Shift Sessions: Cracking the Codes of Commerce

Commerce is changing. 

Behavioural shifts during the pandemic pushed more people online and ecommerce saw ten years of growth in ten months.

To catch up, companies digitised 20-25 times faster in 2021 than the year before, and the fight to win consumers online – and in the real world – is now fiercer than ever. 
But what can brands do to get commerce right? Is there a one-size-fits all approach? And how will commerce change in the future?

To find out, we spoke with Steve Mader, Global Head of Commerce at PHD Global Business.