4: The Shift Sessions: Rethinking for Web3

In this episode, we speak with Tony Bailey, Head of Technology at DAS, Omnicom’s Diversified Agency Services group – a web3 maven, who is helping brands around the world prepare for this new world. 

Key talking points include:

• What Web3 really is (and it’s not the metaverse)
• How web ownership will change (and what this means for brands)
• What consumers will expect from brands in the future (and how to get ready now)