Episodios

  • Ep 255 - How Two Investors Scaled from Co-Living to 80 STRs with Blake Anthony Carter and Jeremy Courtney
    Aug 18 2025

    Blake and Jeremy went from managing shared co-living spaces to running 80 short-term rental properties.

    In this episode, they share the systems, deals, and mindset that made it possible.

    • How they pivoted from co-living to STRs

    • The growth path from a handful of units to 80

    • Systems they rely on to keep operations tight

    • The partnerships that accelerated their scale

    • Lessons learned about market selection and timing



    00:04:31 - Learning from a high-functioning real estate company

    00:05:52 - Landing a management gig through direct outreach

    00:08:04 - Managing a growing number of people

    00:10:15 - Staying focused while running STR operations

    00:14:42 - Biggest drags on a short-term rental business

    00:16:05 - What each founder values most in the business

    00:18:59 - Identifying problems and fixing them

    00:20:48 - Preventing issues from stacking up

    00:23:39 - Taking responsibility for team mistakes

    00:26:57 - Boutique hotel as a pivotal business asset

    00:28:39 - Balancing investment strategy with STR management

    00:34:36 - Staying at your own properties to evaluate quality

    00:37:18 - Challenges get easier with experience


    Guest Bio:

    Blake Anthony Carter and Jeremy Courtney have both been operating in real estate and property management for over a decade. They initially got started in the co-living space, which led them to short-term rentals. They eventually sold our co-living business and with all-in on short-term rentals. Blake and Jeremy started a Facebook group and a meet-up group that allowed them to become known as the go-to guys for STRs in Austin. Their company is called Cribs. Blake and Jeremy now own a boutique hotel and three SF doors. They manage over 80 listings and have a real estate sales/consultant team.


    Guest Link:

    https://www.instagram.com/blake.anthony.carter

    https://www.instagram.com/thejeremycourtney


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    38 m
  • What It Really Takes to Run a Top STR Management Company | The STR Scale Show with Mike Reilly | Ep 24
    Aug 14 2025

    Being the #1 property manager in the U.S. isn’t all glamour—it’s grind.

    In this episode, we dive into what it takes to scale, the operational demands behind success, and how to grow without sacrificing your life.

    • How the top U.S. property manager was built since 2021

    • The workload reality behind rapid STR growth

    • Why work-life balance is elusive in property management

    • How to keep guest satisfaction high while scaling

    • Lessons on building a sustainable management model

    Want to get crystal clear on your goals and scale your STR business?

    Click the link below to book a discovery call and see if our Mastermind is the right fit for you.

    Link: https://go.strsecrets.com/podcast?utm_source=Podcast&utm_medium=Captivate&utm_campaign=T024&utm_content=Goal


    00:00:43 - Guest Introduction: Jamie Lane on the Report

    00:04:58 - Operational Quality: Maintaining Cleaning at Scale

    00:05:53 - Local PM Groups vs. National Lists

    00:08:26 - Threshold: ~20 Listings Per Market To Appear

    00:10:28 - Work Ethic Analogy (Kobe at 3:00am)

    00:12:56 - Hiring/Team/Tech Stack

    00:15:28 - Value Score Signal vs. Outcome

    00:16:37 - Seasonality or Demand Shifts

    00:19:48 - Methodology: Econometric Models to Isolate Drivers

    00:22:04 - Pricing Tactics to Drive Occupancy

    00:24:40 - Market Share / Portfolio Size

    00:25:12 - Policy Analysis: Cleaning Fees Across Managers


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    http://group.strsecrets.com/

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    27 m
  • Ep 254 - How to Buy Back Your Time and Scale Your STR Business Faster
    Aug 11 2025

    Most STR owners get stuck putting out fires instead of building the business they actually want.

    In this episode, we break down the systems, hiring moves, and mindset shifts that free you from the day-to-day grind—so you can grow faster.

    • Why you always need that next big goal

    • The real reason we become entrepreneurs: time control

    • How to qualify and hire your first key player

    • Setting up turnover checklists that run without you

    • The role that keeps properties guest-ready every day

    • Why you must have someone who can step in for you

    • The investment that buys back your time

    • How to stop micromanaging and reacting to fires


    00:04:03 - Why you always need that next big goal

    00:04:01 - The real reason we become entrepreneurs: time control

    00:10:35 - How to qualify and hire your first key player

    00:09:25 - Setting up turnover checklists that run without you

    00:01:06 - The role that keeps properties guest-ready every day

    00:13:57 - Why you must have someone who can step in for you

    00:00:01 - The investment that buys back your time

    00:19:51 - How to stop micromanaging and reacting to fires



    Get FREE Access to our Community and Weekly Trainings:

    http://group.strsecrets.com/

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    30 m
  • What You Actually Missed at STR WealthCon (and Why It Matters for STRs) | The STR Scale Show with Mike Reilly | Ep 23
    Aug 7 2025

    This episode is a behind-the-scenes look at the latest STR WealthCon.

    From attracting 30 members to the mastermind to tactical takeaways from a 2000+ person event, we break it all down.

    • Why raw content works better than polished

    • The one onboarding question that reveals true goals

    • STR WealthCon recap: biggest takeaways

    • How to get ROI from live events

    • The vibe shift in the STR community

    -

    Want to get crystal clear on your goals and scale your STR business?

    Click the link below to book a discovery call and see if our Mastermind is the right fit for you.

    Link: https://go.strsecrets.com/podcast?utm_source=Podcast&utm_medium=Captivate&utm_campaign=T023&utm_content=Clear

    -

    00:03:01 - Raw Content That Converts

    00:05:55 - Massive Takeaways From WealthCon

    00:08:42 - Unlock Event ROI Secrets

    00:11:32- Mindset Shift Every Host Needs

    00:14:25 - Behind the Scenes of a Power Launch

    00:16:54- High-Impact Networking Tips

    00:19:32- Underrated Gold From Live Events

    00:22:21 - Mastering the Referral Flywheel

    00:25:06- Growth Hacks for Ambitious Hosts


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    https://group.strsecrets.com/

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    28 m
  • Ep 253 -The Architecture of Living: Why Design Should Fit Your Real Life with Zeke Freeman
    Aug 4 2025

    Most homes look good on paper.

    But they’re not designed for how people actually *live.*

    In this episode, guest architect Zeke Freeman shares the hidden design flaws baked into most houses — and how his process reshapes spaces around *real human behavior.*


    Whether you’re remodeling a home, designing an Airbnb, or dreaming about your next property, this episode will flip how you think about space, function, and flow.


    What you’ll learn:

    - Why most homes don’t reflect how people actually use them

    - How to design with *invisible behavior patterns* in mind

    - The “door test” for practical flow in short-term rentals

    - Why your home may be sending the wrong emotional signals

    - Zeke’s process for uncovering how a space wants to work — before you build


    00:01:15 - Designing Identity: From Architecture to Personal Branding

    00:04:32 - Why Architects Make Great Entrepreneurs

    00:07:58 - Thinking in Systems: A Superpower for Founders

    00:10:40 - Applying Space Planning to Business Structure

    00:14:06 - Designing Offers Like Floor Plans

    00:17:21 - Why Constraints Fuel Creativity

    00:21:44 - How Messaging Is Like Structural Engineering

    00:26:02 - From Drafting Buildings to Drafting Funnels

    00:30:55 - The Hidden Layer of Brand Architecture

    00:35:19 - Why Most Founders Skip the Blueprint Phase

    00:40:46 - Using Architectural Thinking to Scale Operations

    00:45:10 - Form Follows Function in Business Too



    Guest Bio:

    Zeke Freeman is a visionary architect, builder, and passionate advocate for the transformative power of design. With over two decades dedicated to shaping the realms of hospitality and Colorado's modern design, Zeke has emerged as a leader in boutique hotels, hospitality development, and strategic business management. As the CEO of TheRootTeam, which includes an international team of Architects, an estate brokerage, and a Hospitality Development Company, Zeke Freeman has not only left an indelible mark in Colorado Architecture but has also steered the company towards its 12th year of success, bringing many beautiful projects and many more impacted lives together across the Front Range. Zeke is also the host of the RADicalhospitality show, which explores the intersection of Architecture, Development, and Hospitality.


    Guest Link:

    https://linktr.ee/zfreeman1


    Get FREE Access to our Community and Weekly Trainings:

    http://group.strsecrets.com/

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    38 m
  • Ep 252 - The 5 Sales Principles Every STR Closer Needs to Master with Adam Stein
    Jul 28 2025

    If you want to win in cohosting, you need to sell.

    In this episode, Adam breaks down the 5 core sales frameworks he teaches to high-performance closers in STR and beyond.

    From reframing rejection to diagnosing like a doctor, this is the mindset, structure, and clarity that separates amateurs from closers.

    What You’ll Learn:

    • The “doctor frame” for every sales call
    • Why connection > charisma
    • The mindset shift every new closer must make
    • Why your pitch must pass the “grunt test”
    • How sales becomes your ultimate life skill

    Guest Bio:

    With over $100 million in sales to his name, Adam Stein brings a rare mix of high-performance sales strategy and human-centered communication to the mic. Having taken more than 4,000 sales calls and reviewed over 10,000, he's coached and led sales teams from startup scrappers to 9-figure juggernauts. An avid golfer and father of two awesome boys, Adam blends psychology, mindset, and real-world sales mastery to help entrepreneurs sell with confidence, clarity, alignment, and compassion.


    00:04:31 - Learning from a high-level sales mentor changed everything

    00:08:54 - Overcoming mindset blocks was the first real sales battle

    00:13:04 - Sales is philosophy — not just tactics

    00:17:26 - Old-school sales techniques don’t work in STR anymore

    00:21:58 - Great salespeople are obsessed with discovery

    00:26:12 - Your pitch must pass the “grunt test”

    00:30:35 - If you don’t believe in what you’re offering, they’ll feel it

    00:34:48 - Diagnosing like a doctor earns trust and conversions

    00:39:10 - Sales is service when done with integrity and empathy


    Guest Link:

    https://www.instagram.com/the.salesscientist/


    Get FREE Access to our Community and Weekly Trainings:

    https://group.strsecrets.com/

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    44 m
  • Most STRs Fail Because They Cut Corners (Here’s the Math) | The STR Scale Show with Mike Reilly | Ep 22
    Jul 24 2025

    Most people lose in STR because they think small.

    This episode breaks down exactly why $150K–$200K is now the minimum to win, and how to outpace the competition by investing in what actually matters.

    You’ll learn:

    • How Mike’s team turned a $715K property into a 26%+ cash-on-cash winner

    • Why outdated listings are getting crushed in today’s market

    • The new furnishing rule of thumb (hint: it’s not $6K per room anymore)

    • Why “I’ll add amenities later” is the biggest red flag from investors

    • Real-world examples of design ROI and creative deal structuring

    • How to dominate Year 2 with direct bookings, not just Airbnb

    If you’re serious about STR, this episode will shift how you think about budget, value, and building long-term cash flow.


    -


    Want bookings before you're even done renovating?

    Just click the link below to get the Free Training.

    https://go.strsecrets.com/podcast?utm_source=Podcast&utm_medium=Captivate&utm_campaign=T022&utm_content=PreLaunch


    -


    00:03:30 – Budget Furniture and Low Investment No Longer Work in B or C Markets

    00:05:00 – Reinvesting in Amenities Can Revive Underperforming Properties

    00:07:15 – Pre-Launching With Mood Boards Can Generate Bookings Before Renovation Ends

    00:09:03 – Investing More in Amenities Can Double or Triple Cash-on-Cash Returns

    00:13:02 – You Need Direct Bookings—Don’t Rely Only on Airbnb and VRBO

    00:15:01 – You’re Competing on ADR Only If You’ve Maxed Out the Amenity Strategy

    00:23:29 – Borrow Amenities From Other Markets to Win in Your Own

    00:25:16 – Don’t Wait to Upgrade—Do It Upfront or You’ll Lose Money


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    https://group.strsecrets.com/

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    30 m
  • Ep 251 - The Airbnb Roll-Up Strategy No One’s Talking About with Patryk Swietek
    Jul 21 2025

    He’s not managing Airbnbs, he’s buying the companies that do.

    In this episode, Patrick breaks down his roll-up strategy for short-term rental management businesses, focusing on Joshua Tree.

    You’ll learn:

    • How to value STR property management companies

    • The hidden formula top performers are using (4.9+ reviews + max RevPAR)

    • How he’s creating additional revenue from Netflix, OF shoots, and more

    • The underrated power of real hospitality, hyper-local service, and partner alignment

    This isn’t just about scaling, it’s about building a legacy business in a saturated market.


    00:00:11 - Become the Local Expert, Not a Nationwide Manager

    00:08:45 - Three Business Lessons from Open Water Swimming

    00:09:03 - Use a Roll-Up Strategy to Scale Management Companies

    00:10:00 - Study High-Performing PMs for 4.9+ Ratings at Scale

    00:11:20 - How to Value and Buy STR Management Companies

    00:13:32 - Use Off-Market Outreach to Acquire Small Managers

    00:17:00 - Full-Service PM is the Only Way to Compete in Joshua Tree

    00:21:22 - Add Production Shoots to Maximize Weekday Revenue

    00:25:45 - How to Get Featured by Netflix and PR Agencies

    00:35:00 - Partnerships are Marriages—Choose and Lead with Trust


    Guest Bio:

    Patryk Swietek is a 28-year-old entrepreneur with a background in building tech companies since the age of 14. Ever since getting into real estate at 24 years old, he's been a thought leader in the STR industry, teaching the co-hosting model with his own Amazon best seller book and online podcast. He scaled from 5 of his own properties to managing over 100 signed properties in Joshua Tree in under 1 year. He has bought 3 STR co-hosting companies to become the #1 co-host in one of the most competitive vacation rental markets in the country. His company and homes have been featured on Netflix, Wall Street Journal, NY Times, Dwell, etc.


    Guest Link:

    https://www.instagram.com/patryk_swietek


    Get FREE Access to our Community and Weekly Trainings:

    https://group.strsecrets.com/

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    41 m