Episodios

  • Airbnb’s New Off-Platform Policy: What Hosts Need to Know Before It’s Too Late | The STR Scale Show with Mike Reilly | Ep 11
    Apr 24 2025

    NEW AIRBNB POLICY JUST DROPPED...AND IT COULD KILL YOUR LISTING.

    If you collect emails, drop a guidebook link, or offer guests early check-in via Venmo…

    You might be in violation of Airbnb’s new policy.

    In this episode, Mike Reilly breaks down exactly what Airbnb’s new off-platform & fee transparency rules mean for STR hosts.

    And how to stay compliant without losing control of your business.

    You’ll learn:

    • The exact actions Airbnb will now penalize (even by AI detection)
    • Why asking for an email could get you flagged
    • How to safely use guidebooks, QR codes, and text marketing
    • The only way to charge guests for add-ons (without breaking policy)
    • The smart way to collect damage waivers and manage taxes without risk

    If 80% of your bookings come from Airbnb, you can’t afford to get this wrong.

    02:30 – Dangerous Moves: Why Secret Messaging Will Get You Flagged

    05:00 – Booking Extensions & Repeat Guests: What’s Now Off-Limits

    07:30 – Is Direct Booking Worth It? Margins vs Platform Protection

    10:00 – Hostfully Links, Guidebooks & Legal Loopholes Explained

    13:00 – Mandatory Disclosures: HOA Rules, Emails & County Compliance

    15:00 – Fee Transparency: Avoiding Suspensions With Clean Listings

    18:00 – Payment Violations: Why Airbnb Bans Zelle, Venmo & Side Deals

    21:00 – Damage Waivers Over Deposits: How to Protect and Profit

    24:00 – Airbnb AI Enforcement: Messaging Triggers and Flagging Risks

    27:00 – Contact Info Restrictions: What You Can and Can’t Ask Guests

    30:00 – SMS Tactics: Getting Verbal Consent and Staying Compliant

    33:00 – Future-Proofing: Will Airbnb Eliminate Direct Contact?

    36:00 – Review Removal Struggles: Why AI Appeals Are Failing Hosts

    39:00 – Case Study: Retaliatory Reviews & the Fight for Fairness

    42:00 – Platform Fatigue: Why Community Knowledge is Your Best Weapon


    Get FREE Access to our Community and Weekly Trainings:

    https://group.strsecrets.com

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    48 m
  • Ep 238 - How Ron Curtis Built a 50-Unit STR Empire While Working Full-Time with Ron Curtis
    Apr 21 2025

    HE BUILT 50 STR UNITS AND STILL WORKS A 9–5.

    Ron Curtis didn’t quit his job.

    He just built a business so efficient that he didn’t have to.

    In this episode, Ron breaks down how he:

    • Turned a $3,700 house hack into a 50-property portfolio
    • Cleared over $10K in credit card debt and now manages $300K in available credit
    • Uses his 9–5 income to fuel real estate moves without burnout
    • Built systems, VAs, and SOPs to scale without stress
    • Teaches financial literacy by living it, not just posting about it

    You’ll also learn:

    • Why relationships > money in cohosting
    • The mindset shift that tripled his capacity
    • And how he helped one client buy a $1M building, just from Airbnb cash flow

    This episode is proof you don’t need to quit to win.

    04:30 – Market Momentum: Flips, Deal Flow, and Fear-Based Opportunity

    09:00 – Financial Literacy First: Foundational Principles for Entrepreneurs

    13:30 – Zero to Fifty Listings: Scaling with Systems and Strategic Partnerships

    18:00 – Designing Teams for Freedom: SOPs, VAs, and the Org Chart Blueprint

    22:30 – The Mindset Shift: Working On the Business, Not In It

    27:00 – Simplify to Scale: Letting Go of the Noise and Focusing on ROI

    31:30 – Buying Back Time: Vertical Integration and Efficiency Hacks

    36:00 – Real Client Wins: How STR Cashflow Changed Lives and Bought Freedom

    41:00 – House Hacking & Books That Sparked a Million-Dollar Portfolio

    Guest Bio:

    Ron Curtis is a native Washingtonian and the founder of a short-term and mid-term rental management business based in the Washington, DC area. Ron's journey into short-term rentals started with house hacking—he leveraged first-time homebuyer programs to purchase his first home, a turnkey $423,000 property, for just $3,700 out of pocket. He converted his basement into a studio efficiency and listed it on Airbnb. As Ron traveled, he realized his basement was consistently booked and covering his mortgage. That’s when he fell in love with the concept of Paycations—earning passive income while exploring the world. He built an automated, scalable business model that allows him to manage rentals from anywhere with just WiFi and a reliable cleaning team. Over the last 3.5 years, he has organically grown from managing one property to 50—all while working a full-time 9–5 government job in DC. Ron loves to share his insights on scaling a short-term rental business, automation strategies, and how others can achieve financial freedom through short-term rentals.


    Guest Link:

    www.instagram.com/wavy_stay


    Get FREE Access to our Community and Weekly Trainings:

    https://group.strsecrets.com

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    37 m
  • The Hidden ROI in Your Airbnb...No One’s Talking About This | The STR Scale Show with Mike Reilly | Ep 10
    Apr 17 2025

    NOTHING’S PENCILING? THE PROBLEM ISN’T THE MARKET.

    Everyone’s complaining about deals not working.

    But here’s the truth...

    ...it’s not the market; it’s your property.

    In this episode, we break down:

    • Why most STRs fail to hit pro forma in today’s market
    • How one $700K Pinehurst property generated $45K in bookings in 5 weeks
    • What amenities are actually driving bookings in top markets
    • How to design listings that feel different (and rank higher)
    • Simple ROI math for cold plunges, saunas, and garage conversions

    You’ll also learn how Airbnb is shifting toward experiential stays.

    And how to make sure your listing stands out in a sea of sameness.

    Don’t wait for the perfect deal. Create it...with the right design and data.


    04:00 – Targeting Travel Avatars: Niche Down to Maximize Bookings

    06:00 – Real Case Study: How a $700K Property Secured a Celebrity Booking

    08:00 – Pre-Launch Tactics That Drove $12K in Bookings Without Photos

    10:00 – Benchmarking & Amenity Differentiation in Saturated Markets

    12:00 – ROI on Amenities: Saunas, Cold Plunges & Game Rooms

    14:00 – Pinehurst Playbook: Amenity Investments That Drive ADR Growth

    16:00 – Tailoring Amenities to Market: Golfers, Families & Regional Travel Types

    18:00 – Algorithm Hacks & Listing Design That Trigger Emotion and Visibility


    Get FREE Access to our Community and Weekly Trainings:

    https://group.strsecrets.com

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    22 m
  • Ep 237 - He Bought 39 Units...Then Faced a Breakdown
    Apr 14 2025

    HE BUILT THE DREAM AND ALMOST LOST HIMSELF IN IT.

    Emanuele Pani went from mopping floors and fixing leaks…to owning nearly every unit in his building.

    But success wasn’t what he expected.

    In this episode, you’ll hear:

    • How he bought 39 out of 40 units using seller financing & hustle
    • What happened when COVID hit, no grace period, no backup plan
    • The creative deals that made it all possible (and profitable)
    • Why burnout and identity loss followed after the win
    • How he rebuilt his purpose with long-term hospitality and legacy in mind

    This isn’t a how-to. It’s a how-he-did-it.

    From broke to burned out and back to intentional growth.


    04:30 – From Cleaning Units to Closing Deals: The Hustle Years Begin

    09:00 – Bold First Move: Buying 12 Apartments with No Credit

    13:30 – Managing Chaos: Mortgages, Maintenance, and Mentality

    18:00 – Refinancing & Reinvesting: How One Refi Fueled the Next Level

    22:30 – Rising Too Fast: Distractions, Syndications, and Burnout

    27:00 – The Redemption Plan: 18-Unit Acquisition Through Sheer Will

    31:30 – Pandemic Pivot: Surviving COVID with Mid-Term Mastery

    36:00 – The Final Two: Closing the Hardest Sales with Strategic Leverage

    41:00 – Full Circle Wealth: STR Structure, Community, and Long-Term Vision


    Get FREE Access to our Community and Weekly Trainings:

    https://group.strsecrets.com

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    47 m
  • The Future of STR: Why Luxury Wins & The Middle Gets Crushed | The STR Scale Show with Mike Reilly | Ep 09
    Apr 10 2025

    YOUR STR STRATEGY MIGHT BE DEAD—TIME TO ADAPT.

    In this episode, Tyler Coon and Mike Reilly dive into what’s really happening across the short-term rental market in 2024...

    ...and where the smart money is moving.

    You’ll learn:

    • Why low-end properties are disappearing (and what replaces them)
    • How investors are multiplying profits through equity exits
    • What upgrades are actually producing 50%+ cash-on-cash returns
    • The biggest mistake STR hosts make with property design and amenities
    • Why boutique cohosts and local managers are beating big-box operators

    The STR industry is consolidating, and only the best will survive.

    05:30 – Luxury Dominance: The Future of Short-Term Rentals

    08:30 – STR Consolidation: Why Only the Top 10% Will Thrive

    11:00 – Strategic Renovation: High ROI From Over-Investing in Design

    13:30 – Sleeping 30: Big Groups, Bigger Opportunity

    16:00 – Building a Moat: Unique Amenities That Lock In Demand

    18:30 – Recession-Proof Strategy: Why Luxury Still Wins in Downturns

    20:30 – Equity Moves: Sell or Reinvest for Maximum Return

    23:30 – Portfolio Power: Scaling with High-Performing Assets


    Get FREE Access to our Community and Weekly Trainings:

    group.strsecrets.com

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    35 m
  • Ep 236 - Why Hustling Won’t Make You Rich. Do this First with Adam Avenus
    Apr 7 2025

    YOU’RE DOING EVERYTHING RIGHT… BUT STILL NOT WINNING?

    It’s not your strategy.

    It’s not your effort.

    It’s your identity.

    In this episode, mindset coach Adam reveals how shifting his subconscious beliefs helped him triple his income in just 8 months……without changing his work ethic.

    You’ll learn:

    • Why you attract what you feel, not what you say you want

    • How to rewire limiting beliefs using emotional repetition

    • Why most goals fail without identity alignment

    • The daily 30-minute practice that transforms your vibration

    • Why real estate, business, or coaching success starts in the mind

    Hard work isn’t enough.

    Change your inner world

    ……and watch your outer world follow.

    04:00 – Breaking Point: Transformational Moments that Spark Change

    08:00 – Identity Shift: Reprogramming Your Self-Image for Success

    12:00 – Unshakable Ownership: Facing Hard Truths to Reclaim Power

    16:00 – Debunking Limiting Beliefs: Where They Come From & How to Break Free

    20:00 – Emotionalization Mastery: Embodying Beliefs That Attract Results

    24:00 – Regulate to Rewire: The Role of Nervous System in Manifestation

    28:00 – Vibrational Alignment: How Feelings Shape Reality

    32:00 – Real-World Manifestation: From Vision to Deal in 3 Days

    36:00 – Integration & Flow: Anchoring the Inner Work into Real-Life Wins

    Guest Bio:

    Adam Avenus is a mindset and manifestation coach who has spent the last 8 years learning about neuroscience, quantum physics, spirituality and the psychology behind the production of extraordinary results. He found this work first through meeting a coach while he was selling Real Estate, and she helped him triple his income in 8 months. After experiencing what he thought was ‘success’ selling real estate, he started building a company in the software space, came and worked at STR Secrets, and built a small management company, all before going all in on his coaching business. When Adam first found his work, he made $4,000/month and was depressed. Now, he has made over $100,000 last month and have never felt more free or peace in his life.


    Webinar Link:

    https://go.avenusconsulting.com/quantumleapmasterclass


    Get FREE Access to our Community and Weekly Trainings:

    https://group.strsecrets.com

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    44 m
  • The Hidden Math That’s Quietly Draining STR Profits | The STR Scale Show with Mike Reilly | Ep 08
    Apr 3 2025

    Most hosts don’t realize they’re sitting on dead equity.

    In this episode, Mike reveals how he sold a 4-unit for $530K and turned one cash-flowing asset into two.

    Increasing his annual income by $20K and doubling his return on equity to 42%.

    You’ll learn how to:

    • Know when it’s smarter to sell or refinance

    • Use a simple formula to spot dead money in your portfolio

    • Turn today’s high interest rates into tomorrow’s buying advantage

    • Upgrade your investor pitch if you’re a property manager or cohost


    This is not theory.

    This is how smart investors build wealth when others freeze.

    Don’t let rising rates or inflated prices scare you.

    Use math, not emotion.


    03:15 - Interest Rates & Market Dynamics: What’s Really Driving Real Estate Trends

    06:38 - Capitalizing on a Potential Market Rebound

    08:56 - The Power of Strategic Home Design and Amenities

    12:10 - Creative Investing: How to Make High-Priced Homes Pencil Out

    15:42 - Personal Property Case Study: Real Numbers, Real Lessons

    19:05 - Debt-to-Income Mastery: Unlock Your True Buying Power

    24:00 - Cash-Out Refinance: A Wealth-Building Strategy Explained

    28:17 - The True Cost of Holding Equity with Low Returns

    31:30 - Sell vs. Refinance: Which Path Builds More Wealth?

    36:05 - 1031 Exchanges & Strategic Redeployment of Equity

    38:40 - Enhancing Returns with Furnishing, Tech & Experience Design

    41:25 - Real Estate as an Experiential Platform: Be First in Your Market

    44:00 - Simple Math vs. Complex Emotions: Making Rational Investment Decisions

    46:45 - Coaching Investors: Ask the Right Questions to Guide Strategy

    49:00 - Build Your 5-Year Vision: Align Your Real Estate with Life Goals


    Get FREE Access to our Community and Weekly Trainings:

    group.strsecrets.com

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    32 m
  • Ep 235 - She Failed Fast—Then Built an STR Empire with Jodie Odin
    Mar 31 2025

    HER FIRST STR FAILED—HERE’S HOW SHE BOUNCED BACK.

    Jodie Odlin’s first short-term rental was a total mess.

    Guest issues, mistakes, zero systems.

    Most people would’ve quit.

    She didn’t.

    Now she runs a growing, profitable STR business with multiple listings and a rock-solid operation.

    In this episode, Jodie reveals:

    • What went wrong with her first property...and how she fixed it

    • The mindset shift that helped her push through the pain

    • Systems she uses to scale without burnout

    • How she handled bad reviews, tough guests, and surprise expenses.

    • Strategies to maximize revenue & run lean operations

    If you’re in the struggle phase, this is the roadmap out.


    02:15 - Experience Over Property: Why Guests Choose You

    07:40 - Set Expectations: Preparing Guests for a Perfect Stay

    12:55 - Beyond Checkout: Creating a Lasting Guest Impression

    17:30 - Guest-First Mindset: The Key to Hospitality Success

    22:10 - Pushing the Limits: Redefining Short-Term Rental Excellence


    Guest Bio:

    Jodie Odlin is the founder of Hospitable Hosts, a globally recognized movement dedicated to elevating hospitality standards in the short-term rental (STR) and vacation rental industry. This initiative was born when hosts from around the world came together in a collaborative, multi-authored book, sharing their insights, experiences, and passion for creating exceptional guest experiences. Through Hospitable Hosts, Jodie has built a community-driven platform that champions excellence, education, and innovation in the STR space. Her work empowers hosts, property managers, and industry professionals to adopt best practices, embrace responsible hosting, and enhance guest satisfaction—ensuring that STR businesses thrive while upholding the highest hospitality standards. With a deep-rooted commitment to bridging the gap between traditional hospitality and modern vacation rental experiences, Jodie continues to inspire and educate hosts worldwide. Her leadership within Hospitable Hosts has sparked a global conversation about ethical, guest-centric hosting, creating a ripple effect of positive change across the industry. Jodie Odlin’s mission remains clear: to shape a more hospitable world, one stay at a time.


    Guest Link:

    http://www.instagram.com/hospitablehosts


    Get FREE Access to our Community and Weekly Trainings:

    group.strsecrets.com

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    37 m
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