Most STRs Fail Because They Cut Corners (Here’s the Math) | The STR Scale Show with Mike Reilly | Ep 22

Most people lose in STR because they think small.

This episode breaks down exactly why $150K–$200K is now the minimum to win, and how to outpace the competition by investing in what actually matters.

You’ll learn:

• How Mike’s team turned a $715K property into a 26%+ cash-on-cash winner

• Why outdated listings are getting crushed in today’s market

• The new furnishing rule of thumb (hint: it’s not $6K per room anymore)

• Why “I’ll add amenities later” is the biggest red flag from investors

• Real-world examples of design ROI and creative deal structuring

• How to dominate Year 2 with direct bookings, not just Airbnb

If you’re serious about STR, this episode will shift how you think about budget, value, and building long-term cash flow.

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00:03:30 – Budget Furniture and Low Investment No Longer Work in B or C Markets

00:05:00 – Reinvesting in Amenities Can Revive Underperforming Properties

00:07:15 – Pre-Launching With Mood Boards Can Generate Bookings Before Renovation Ends

00:09:03 – Investing More in Amenities Can Double or Triple Cash-on-Cash Returns

00:13:02 – You Need Direct Bookings—Don’t Rely Only on Airbnb and VRBO

00:15:01 – You’re Competing on ADR Only If You’ve Maxed Out the Amenity Strategy

00:23:29 – Borrow Amenities From Other Markets to Win in Your Own

00:25:16 – Don’t Wait to Upgrade—Do It Upfront or You’ll Lose Money

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