Sief Khafagi didn’t just build a business—he built a standard.

In this episode, he reveals how leadership, culture, and vision turned TechVestor into one of the most respected brands in STR investing.

• How leadership shapes the future of the STR industry

• Building a culture that scales with integrity and precision

• Setting new standards for quality and operations

• Why great teams outperform any market cycle

• The mindset shift every STR leader needs to make

00:03:22 – The Real Problem: Bad Operators Drag the Industry Down

00:07:40 – Leadership and Vision: Believing Before Anyone Else Does

00:11:56 – Building High-Trust Teams That Scale

00:15:38 – Culture Over Everything: The Real Competitive Advantage

00:20:25 – Systems That Outlast the Founder

00:25:44 – The Truth About Scaling: Leadership vs. Management

00:30:57 – How TechVestor Blends Tech and Real Estate to Win

00:35:46 – The Future of STR Leadership and Industry Standards

00:40:38 – Legacy Leadership: Culture, Vision, and Setting the Bar Higher

Guest Bio:

Sief Khafagi is an ex-techie turned real estate investor who has helped thousands diversify into real estate. Today, he’s the founder of Techvestor, one of the first institutional-grade and backed STR portfolios. With their vertically integrated advantages across acquisitions, renovation, design, management, and more, Techvestor is the leader in short-term rentals as an asset class. Backed by in-house technology, one of the deepest talent benches in the industry, and most recently, institutional backing, they're on a path to 500+ owned STRs over the coming years.

Guest Link:

https://www.linkedin.com/in/siefkhafagi/

Get FREE Access to our Community and Weekly Trainings:

https://group.strsecrets.com/

Most Airbnb listings are costing hosts thousands—because they’re built wrong.

In this breakdown, we show you exactly how to rebuild your listing from the ground up to rank higher, convert faster, and stand out in a crowded market.

• The step-by-step to create a perfect, profit-ready listing

• The mistakes 90% of hosts make in titles and descriptions

• How to fix your visuals and brand in minutes

• What data says about click-through and conversions

• The system top hosts use to stay booked year-round

Want to make your Listing Perfect? Grab the FREE Guide.

Click the link below and DM us "OPTIMIZE"

https://ig.me/m/mike.sjogren?utm_source=Podcast&utm_medium=Captivate&utm_campaign=T029&utm_content=OPTIMIZE

00:00:56 – Creating the Perfect Listing: What Goes Into It

00:03:39 – The Listing Description Framework (Step-by-Step)

00:05:34 – Lifestyle Photos That Drive Bookings

00:09:16 – Photo Strategy: Location, Amenities, Experience

00:13:24 – Use Captions to Boost Click-Through Rate

00:14:24 – The Big Description Mistake: Paragraphs vs Bullets

00:21:44 – Are You Actually Optimized? The Search-to-Listing Check

00:24:03 – KPIs to Optimize Your Listing (Property Refresh Cadence)

00:25:30 – Test Photos for Higher Conversions & CTR

00:26:57 – Build Your Direct-Booking Brand (After You Dominate Airbnb)

Get FREE Access to our Community and Weekly Trainings:

https://group.strsecrets.com/

Airbnb’s shifting fee structure is shaking hosts, but the real issue goes deeper—pricing psychology, guest behavior, and knowing your market.

In this episode, Thibault shares actionable strategies that hosts can use to protect margins, win more bookings, and scale smarter.

• Why Airbnb’s new fee model has hosts freaking out

• How to price for what guests see (not what you keep)

• Tools like PriceLabs—and why they’re useless without context

• How European vs. U.S. guests think about fees differently

• When to simplify pricing and present “one clean price”

• The principles of occupancy, demand, and market alignment

00:05:12 – 3 Pricing Foundations Every Host Must Know

00:07:02 – Why Hosts Are Freaking Out About Airbnb Fees

00:08:22 – The Real Reason Airbnb Changed Its Fees

00:09:15 – The Only Price That Matters to Guests

00:10:24 – Why “One Clean Price” Converts Better

00:11:50 – Airbnb vs. Vrbo vs. Booking.com Costs Compared

00:12:09 – How Airbnb Went From Host-Friendly to Guest-First

00:24:50 – Are More Bookings Always Better?

00:25:04 – AI + Pricing Strategy: Where the Future Is Headed

00:25:22 – Who Owns Mistakes—You or the Machine?

Guest Bio:

Thibault Masson is the Head of Product Marketing at PriceLabs. His short-term rental journey started as a villa owner in Bali and St. Barts, which gave him firsthand insight into the opportunities and challenges of hosting. That passion for hospitality later brought him to Booking.com, where he worked on vacation rental strategy at a global scale, and inspired him to launch Rental Scale-Up as a platform for industry knowledge-sharing. Today at PriceLabs, Thibault brings together his experience as a host, tech marketer, and industry advocate to help property managers worldwide grow through smarter pricing and revenue management.

Guest Link:

https://www.linkedin.com/in/thibaultmasson

Get FREE Access to our Community and Weekly Trainings:

http://group.strsecrets.com/