Ep 252 - The 5 Sales Principles Every STR Closer Needs to Master with Adam Stein

If you want to win in cohosting, you need to sell.

In this episode, Adam breaks down the 5 core sales frameworks he teaches to high-performance closers in STR and beyond.

From reframing rejection to diagnosing like a doctor, this is the mindset, structure, and clarity that separates amateurs from closers.

What You’ll Learn:

• The “doctor frame” for every sales call
• Why connection > charisma
• The mindset shift every new closer must make
• Why your pitch must pass the “grunt test”
• How sales becomes your ultimate life skill

Guest Bio:

With over $100 million in sales to his name, Adam Stein brings a rare mix of high-performance sales strategy and human-centered communication to the mic. Having taken more than 4,000 sales calls and reviewed over 10,000, he's coached and led sales teams from startup scrappers to 9-figure juggernauts. An avid golfer and father of two awesome boys, Adam blends psychology, mindset, and real-world sales mastery to help entrepreneurs sell with confidence, clarity, alignment, and compassion.

00:04:31 - Learning from a high-level sales mentor changed everything

00:08:54 - Overcoming mindset blocks was the first real sales battle

00:13:04 - Sales is philosophy — not just tactics

00:17:26 - Old-school sales techniques don’t work in STR anymore

00:21:58 - Great salespeople are obsessed with discovery

00:26:12 - Your pitch must pass the “grunt test”

00:30:35 - If you don’t believe in what you’re offering, they’ll feel it

00:34:48 - Diagnosing like a doctor earns trust and conversions

00:39:10 - Sales is service when done with integrity and empathy

Guest Link:

https://www.instagram.com/the.salesscientist/

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