Jessica Marx sits down with Victoria Marcouillier, Founder and CEO of BrandWell Designs®, to discuss one of the most overlooked growth levers for established businesses: a strategic rebrand.

If you’ve scaled into the multi–six or seven-figure range—but your brand, website, or messaging hasn’t evolved with you—this conversation is for you. Jessica and Victoria break down why so many successful founders outgrow the brand that got them started, and how an elevated brand identity directly impacts trust, conversions, referrals, and long-term scalability.

Together, they explore:

• The disconnect between a company’s growth and its outdated online presence
• How high-caliber buyers evaluate your brand within the first few seconds
• The shift toward simplicity and clarity in website design for 2026
• Why rebranding is a strategic business decision—not a cosmetic one
• The importance of a name and brand that can scale with your future vision
• How to strengthen trust, increase conversions, and elevate market perception
• The role branding plays in reducing founder dependency
• How AI is reshaping the branding landscape (and how to stay differentiated)

Victoria also shares insights into how BrandWell Designs® approaches brand development through strategy—not just design—and how CEOs can confidently reposition themselves for the next level of growth.

If your brand no longer reflects your expertise, price point, or business evolution, this episode will guide you through what needs to change—and why now is the time to do it.

Mini-timeline

• 00:00–01:20 — Why branding matters at higher revenue levels.
• 01:21–05:00 — Victoria’s background: agency founder, strategist, and mom of three.
• 05:01–08:05 — Why high-performing businesses often hide behind outdated websites.
• 08:06–10:59 — The most common issues uncovered during website audits.
• 11:00–13:17 — The shift in branding trends and what works heading into 2026.
• 13:18–17:20 — Strategy-first branding: how BrandWell Designs® extracts clarity and vision.
• 20:38–24:38 — Why removing the founder from the brand is essential for scalability.
• 24:39–28:24 — When a business name needs to evolve—and how to communicate the change.
• 28:25–31:05 — How story-driven positioning sets brands apart in an AI-saturated market.
• 31:06–34:46 — The growing importance of a strong online presence for referrals.
• 34:47–40:35 — Timing, planning, and budgeting for a rebrand.
• 40:36–44:37 — Victoria’s complimentary website audit for listeners.
• 44:38–End — Where to find Victoria and how to begin your BrandWell transformation.

Resources

• Have Victoria Audit Your Website: https://www.brandwelldesigns.com/millionsweremade
• Follow @millionsweremade on Instagram for frameworks + strategy tips

Connect with Jessica:

Instagram: @millionsweremade | @thejessicamarx

Work with Jessica: Tailored Premier

Website: Millions Were Made

Connect with Victoria Marcouillier:

Website:

If your idea of “freedom” as a CEO still involves answering Slack messages at midnight, this episode is your wake-up call.

Jessica Marx sits down with Stacy Tuschl, entrepreneur, author, and founder of Well-Oiled Operations, to unpack how scaling your business doesn’t have to mean working more—it means hiring smarter.

Stacy has built multiple seven- and eight-figure companies while sipping coffee outside the day-to-day grind. She’s here to help you find, hire, and lead that elusive “number two” who can run your business like a well-oiled machine—so you can finally step into your visionary CEO role (and maybe even rediscover what weekends are).

In this episode, you’ll learn how to:

• Identify when it’s time to hire your “number two” and what they should actually do.
• Structure your interview process to weed out the talkers and find the doers.
• Design an onboarding plan that prevents 90-day disasters.
• Create a compensation structure that rewards results, not just attendance.
• Build an A-player culture that doesn’t let mediocrity slide.
• Step out of the weeds and into true CEO leadership—without losing control.

This isn’t fluffy leadership talk—it’s tactical, battle-tested strategy from someone who’s lived it. If you’ve ever wondered how to scale past seven figures without scaling your burnout, this is your roadmap.

Ready to stop being your own bottleneck? Hit play—and start hiring your freedom.

Mini-timeline

• 00:00–02:10 — The myth of “doing it all” and why freedom requires people, not just hustle.
• 02:11–05:00 — Stacy’s inspiring journey from teaching dance classes in her parents’ backyard to leading multiple seven-figure enterprises.
• 05:01–08:30 — Why most entrepreneurs get stuck before hiring their number two—and how to fix it.
• 08:31–11:45 — How to define your next hire: EA vs. Operator, and when to choose each.
• 11:46–15:30 — Mastering the interview process: why a single conversation isn’t enough to identify true top performers.
• 15:31–18:45 — Spotting real A-players: Paid test projects and communication cues.
• 18:46–22:00 — Compensation conversations: turning “I need $115K” into a win-win deal.
• 22:01–26:45 — Onboarding that actually works: building 30-60-90 day success plans.
• 26:46–30:15 — Pruning your team: when great people outgrow your company (and vice versa).
• 30:16–34:00 — The CEO identity shift: what to actually do once you delegate yourself out.
• 34:01–36:48 — How time freedom sparks innovation, strategic thinking, and long-term business creativity.
• 36:49–End — Where to find Stacy and how to build your own “well-oiled” empire.

Resources

• Download the 2026 Business Planner at millionsweremade.com
• Follow @MillionsWereMade on Instagram for frameworks + strategy tips

Connect with Jessica:

Instagram: @millionsweremade | @thejessicamarx

Work with Jessica: Tailored Premier

Website: Millions Were Made

Connect with Stacy Tuschl:

Website:

What truly separates seven-figure businesses from those scaling into eight? Jessica Marx and Brooke Dumas break down what the most mature companies are doing differently — from how founders use their time to how they structure their org charts, manage profit margins, and lead their teams. This episode shows you the operational and mindset shifts required to move from “busy CEO” to strategic leader of a scalable enterprise.

• The key differences in how 7-figure and 8-figure founders spend their time.

• Why mature companies grow margins — not just revenue — as they scale.

• How to structure your org chart to hire for where you’re going, not where you are.

• The smartest way to balance profit conservation with growth investment.

• The most common founder bottlenecks that stall companies under $10 million.

• How to transition from “doer” to CEO without losing visibility or control.

00:01–02:58 What separates 7-figure and 8-figure operations

02:58–04:55 The role of volume, scalability, and profit margins

04:55–06:08 Why clinging to profit can actually cap growth

06:08–08:45 The clarity problem — and how data solves it

09:06–11:21 How 8-figure founders spend their time differently

11:21–14:17 Org chart structure and hiring ahead of growth

14:17–17:13 Smart investment vs. overextension when scaling

17:29–19:40 Founder bottlenecks and letting go of control

20:18–21:46 Final advice for founders on the path to eight figures

• Listen to Episode #64 — What We Learned From Auditing 75+ Multi-Million-Dollar Businesses

• Download the 2026 Business Planner or at millionsweremade.com
• Listen to Episode #53 on Increase Your Profit Margins Without Raising Prices
• Listen to Episode #58 on Designing Incentive Comp That Actually Scales
• Follow @millionsweremade on Instagram for frameworks + strategy tips

Connect with Jessica:

Instagram: @millionsweremade | @thejessicamarx

Work with Jessica: Tailored Premier

Website: Millions Were Made

After conducting more than 75 audits on multi-seven-figure companies, Jessica Marx and Brooke Dumas are revealing the common threads between businesses that scale — and those that stall. In this behind-the-scenes episode, you’ll hear what actually happens when Tailored Premier dissects a business from the inside out, the patterns they see across industries, and the small shifts that produce massive growth.

You’ll learn:

• The two biggest bottlenecks keeping founders stuck at the multi-seven-figure level.

• Why simplifying your business model almost always increases revenue.

• How innovation and mindset determine whether a company continues to scale.

• What every audit reveals about offer structure, pricing, and team design.

• How to prepare your company for an audit (and what data to track now).

• The small operational shifts that unlock seven-figure growth without more work.

Mini-timeline

00:01–03:11 What founders look like when they come in for an audit

03:11–05:30 Why most growing businesses become overly founder-centric

05:30–07:24 The two biggest factors every successful business has in common

07:24–09:33 Simplification vs. innovation — and why you need both

10:27–12:28 The importance of founder mindset and adaptability

13:26–15:42 What audits reveal about truth vs. perception in the online space

17:25–19:39 How to know when you’re ready for an audit

21:18–23:13 The part of the audit that excites Jessica the most

24:50–26:55 How Tailored Premier fast-tracks client results after an audit

Resources

• Download the 2026 Business Planner or at millionsweremade.com
• Listen to Episode #58 on Designing Incentive Comp That Actually Scales
• Listen to Episode #53 on Increase Your Profit Margins Without Raising Prices
• Follow @millionsweremade on Instagram for frameworks + strategy tips

Connect with Jessica:

Instagram: @millionsweremade | @thejessicamarx

Work with Jessica: Tailored Premier

Website: Millions Were Made

If you’re running a seven or eight-figure business and your calendar still looks like a game of Whac-A-Mole, it’s time to think bigger—and smarter. In this episode, host Jessica Marx sits down with April Beach, business strategist and licensing expert, to unpack how to turn your intellectual property into scalable, high-revenue assets.

April reveals the exact process her clients use to close five- and six-figure licensing deals with hospitals, universities, and global organizations—without launching more offers or burning out their teams. You’ll discover how to monetize your frameworks, trainings, and courses through licensing models that grow recurring revenue, expand brand visibility, and free you from the constant cycle of creation.

You’ll learn how to:

• Identify what content or programs in your business are licensable assets.
• Understand the three levels of licensing—from simple content fillers to full “business-in-a-box” programs
• Protect your intellectual property with the right trademark and copyright strategies.
• Follow April’s 7-step licensing roadmap—from strategy and pricing to repeatable sales and delivery systems
• Use licensing to build wealth and influence while creating more freedom in your schedule.

Licensing isn’t just about scaling your business—it’s about reclaiming your time and creating an ecosystem that works for you.

If you’re ready to scale beyond launches and build a business that works for you—not the other way around—listen now and start turning your expertise into recurring revenue.

Mini-timeline

• 00:00–01:34 — The concept of licensing as a scalable, brand-safe revenue stream
• 02:18–05:45 — April’s journey from overwhelmed entrepreneur to licensing pioneer.
• 07:28–10:33 — The three levels of licensable content: fillers, puzzle pieces, and complete programs
• 10:33–13:41 — Real-world examples of how licensing creates recurring revenue and long-term brand equity.
• 22:25–24:04 — April’s 7-step licensing framework—from strategy to scalable delivery systems
• 24:43–26:09 — Conducting an “asset inventory” to uncover hidden value in your existing IP.
• 26:09–28:30 — How to expand one product across multiple industries to multiply your reach.
• 31:45–33:25 — White labeling vs. branded licensing—choosing what aligns with your brand visibility goals.
• 33:25–34:30 — The mindset of scalable simplicity: why licensing creates freedom, not complexity.

Resources

• Download the 2026 Business Planner at millionsweremade.com
• Follow @MillionsWereMade on Instagram for frameworks + strategy tips

Connect with Jessica:

Instagram: @millionsweremade | @thejessicamarx

Work with Jessica: Tailored Premier

Website: Millions Were Made

Connect with April Beach:

Website: https://www.sweetlifeco.com/...

If your content calendar feels busy but your sales pipeline doesn’t, this episode will recalibrate your entire approach.

Host Jessica Marx sits down with Jasmine Star—entrepreneur, brand strategist, and host of The Jasmine Star Show—to unpack what’s actually working in content marketing for 2025–2026. Together, they break down the difference between content that goes viral and content that drives revenue, and why specificity, consistency, and focus are the new cornerstones of growth.

You’ll learn how to:

• Create content that converts, not just content that gets views.
• Use AI strategically while maintaining your authentic voice.
• Build both a personal brand and a company brand that reinforce each other.
• Operationalize clinician and founder-led content without burning out your team.
• Reframe money and success as tools for freedom, impact, and legacy.

Posting for posting’s sake? That ends here. Learn how to turn content into wealth, freedom, and legacy. Listen now!

Mini-timeline

• 00:00–02:30 — Why this episode is different and why you’ll want to take notes.
• 03:24–08:15 — Profit vs. popularity: the mindset shift driving results in 2026.
• 08:15–10:20 — Metrics that matter: engagement versus conversion.
• 10:20–14:30 — Trend participation versus trend duplication—how to lead ethically online.
• 14:30–17:10 — Leveraging AI as a strategic partner, not a substitute.
• 17:10–19:45 — Inside Jasmine’s “Mini Jasmine” AI model and her 80/20 creation rule.
• 19:45–23:30 — Building two moats: developing both your personal and business brand.
• 23:30–27:55 — Overcoming content resistance in teams and clinician-based businesses.
• 30:45–38:55 — The high-ticket vs. high-volume model: aligning strategy with audience.
• 38:55–44:20 — The “chocolate-covered broccoli” concept—why good content should taste better than it sounds.
• 44:20–47:25 — The evolution of wealth, optionality, and legacy through entrepreneurship.
• 47:25–49:51 — Full-circle reflections: the impact of connection, community, and authenticity in digital entrepreneurship.

Resources

• Download the 2026 Business Planner or at millionsweremade.com
• Follow @millionsweremade on Instagram for frameworks + strategy tips

Connect with Jessica:

Instagram: @millionsweremade | @thejessicamarx

Work with Jessica: Tailored Premier

Website: Millions Were Made

Connect with Jasmine:

Website: https://jasminestar.com/

Instagram: @jasminestar

LinkedIn: https://www.linkedin.com/in/jasmine-star/

Jasmine’s mastermind:

If your business model no longer fits the life you want or the market you’re in, it’s time to restructure. In this episode of Millions Were Made, Jessica Marx sits down with Shannon Matson, Founder of The Social Bungalow and multi–seven-figure entrepreneur, to talk about the strategies today’s founders need to adapt, scale, and sustain growth in 2025.

From building a high-converting signature offer to fixing a “broken” funnel, Shannon shares her process for attracting committed buyers, crafting messaging that cuts through market skepticism, and creating a mid-ticket, evergreen program as the cornerstone of your ascension model. You’ll learn how to identify when you’ve outgrown your business model, restructure without losing momentum, and shift your positioning to meet today’s evolved buyer.

Jessica and Shannon also unpack how to track and interpret the right marketing data, why most funnels fail before the sales page, and how to balance multiple ventures without burning out. Whether you’re downsizing for higher profit or scaling for greater reach, this episode will help you make strategic decisions that create more revenue, more freedom, and more impact.

Highlights:

(04:10) Shannon’s journey from corporate marketing to multi–seven-figure founder

(08:15) Lessons from running both a brick-and-mortar coffee shop and an online business

(10:42) How to turn expertise into a high-converting signature offer

(14:20) The three core pillars every offer needs to stand out in 2025

(17:48) Why most funnels fail and how to fix yours before driving more traffic

(20:36) The three types of trust buyers need before they convert

(25:15) Using live launches to gather funnel data and improve conversions

(29:00) Tracking the right data to identify your best buyers and biggest drop-off points

(33:45) Signs you’ve outgrown your business model and how to restructure

(37:58) Building an evergreen, mid-ticket offer as the foundation of your ascension model

(43:10) Why constant reinvention erodes buyer trust—and what to do instead

(47:12) How to adapt your positioning for today’s longer sales cycles

(52:25) The “Access, Authority, Attitude” content framework for building your personal brand

(56:42) Shannon’s free training: Define Your Unique Sales Edge

(01:00:14) How building personal wealth has impacted Shannon’s life and legacy work

(01:06:32) The best piece of business advice Shannon gives her clients

Connect with Jessica:

Instagram: @millionsweremade | @thejessicamarx

Work with Jessica: Tailored Premier

Website: Millions Were Made

Connect with Shannon:

Website: thesocialbungalow.com

Instagram: @thesocialbungalow

Free Training: Define Your Unique Sales Edge

If Q1 always feels slow, you’re planning too late. This is Part 2 of our 2-part annual planning series, where host Jessica Marx (with Brooke Dumas) walks you through exactly how to use the 2026 Business Planner to turn data into a complete, executable strategy for the year ahead.

You’ll learn:

• How to run a 2025 recap (revenue, profit, offers, drivers) before you set 2026 goals.
• How to use a SWOT analysis—and stakeholder input—to surface real opportunities and risks.
• How to evaluate your offer suite and pricing so you double down on margin.
• How to rebuild your org chart, rate A/B/C players, and plan 2026 hires.
• How to align marketing and sales (messaging, campaigns, funnel, AIDA) to today’s buyer.
• How to translate strategy into Q4 projects, budgets, and timelines your team can execute on January 1.

If you missed Part 1, listen to Episode #59 first—it sets the foundation for why Q4 planning now puts you ahead for 2026.

Mini-timeline

• 00:01–00:56 What this episode covers and how to use the planner
• 01:41–03:40 2025 business recap: the numbers and questions that matter
• 03:40–05:29 SWOT analysis and getting leadership/fractional feedback
• 05:29–07:07 Goals review: 2025 outcomes → 2026 standard vs. stretch
• 07:07–09:01 Business foundations revisited (markets, buyers, positioning)
• 09:01–10:26 Competitor analysis and capturing white space in Q1
• 10:26–11:41 Offer suite and pricing strategy for profitability
• 11:41–13:08 Org chart, A/B/C players, and 2026 hiring plan
• 14:06–16:19 Marketing recap → 9P matrix → funnel and AIDA
• 16:19–17:47 Project planners and priority matrix for Q4 resourcing

Resources

• Download the 2026 Business Planner or at millionsweremade.com
• Follow @MillionsWereMade on Instagram for frameworks + strategy tips