#67 – The Strategic Rebrand: How High-Performing Founders Elevate Their Brand, Website & Market Positioning with Victoria Marcouillier of BrandWell

Jessica Marx sits down with Victoria Marcouillier, Founder and CEO of BrandWell Designs®, to discuss one of the most overlooked growth levers for established businesses: a strategic rebrand.

If you’ve scaled into the multi–six or seven-figure range—but your brand, website, or messaging hasn’t evolved with you—this conversation is for you. Jessica and Victoria break down why so many successful founders outgrow the brand that got them started, and how an elevated brand identity directly impacts trust, conversions, referrals, and long-term scalability.

Together, they explore:

• The disconnect between a company’s growth and its outdated online presence
• How high-caliber buyers evaluate your brand within the first few seconds
• The shift toward simplicity and clarity in website design for 2026
• Why rebranding is a strategic business decision—not a cosmetic one
• The importance of a name and brand that can scale with your future vision
• How to strengthen trust, increase conversions, and elevate market perception
• The role branding plays in reducing founder dependency
• How AI is reshaping the branding landscape (and how to stay differentiated)

Victoria also shares insights into how BrandWell Designs® approaches brand development through strategy—not just design—and how CEOs can confidently reposition themselves for the next level of growth.

If your brand no longer reflects your expertise, price point, or business evolution, this episode will guide you through what needs to change—and why now is the time to do it.

Mini-timeline

• 00:00–01:20 — Why branding matters at higher revenue levels.
• 01:21–05:00 — Victoria’s background: agency founder, strategist, and mom of three.
• 05:01–08:05 — Why high-performing businesses often hide behind outdated websites.
• 08:06–10:59 — The most common issues uncovered during website audits.
• 11:00–13:17 — The shift in branding trends and what works heading into 2026.
• 13:18–17:20 — Strategy-first branding: how BrandWell Designs® extracts clarity and vision.
• 20:38–24:38 — Why removing the founder from the brand is essential for scalability.
• 24:39–28:24 — When a business name needs to evolve—and how to communicate the change.
• 28:25–31:05 — How story-driven positioning sets brands apart in an AI-saturated market.
• 31:06–34:46 — The growing importance of a strong online presence for referrals.
• 34:47–40:35 — Timing, planning, and budgeting for a rebrand.
• 40:36–44:37 — Victoria’s complimentary website audit for listeners.
• 44:38–End — Where to find Victoria and how to begin your BrandWell transformation.

Resources

• Have Victoria Audit Your Website: https://www.brandwelldesigns.com/millionsweremade
• Follow @millionsweremade on Instagram for frameworks + strategy tips

Connect with Jessica:

Instagram: @millionsweremade | @thejessicamarx

Work with Jessica: Tailored Premier

Website: Millions Were Made

Connect with Victoria Marcouillier:

Website: