Jessica Marx sits down with Victoria Marcouillier, Founder and CEO of BrandWell Designs®, to discuss one of the most overlooked growth levers for established businesses: a strategic rebrand.

If you’ve scaled into the multi–six or seven-figure range—but your brand, website, or messaging hasn’t evolved with you—this conversation is for you. Jessica and Victoria break down why so many successful founders outgrow the brand that got them started, and how an elevated brand identity directly impacts trust, conversions, referrals, and long-term scalability.

Together, they explore:

• The disconnect between a company’s growth and its outdated online presence
• How high-caliber buyers evaluate your brand within the first few seconds
• The shift toward simplicity and clarity in website design for 2026
• Why rebranding is a strategic business decision—not a cosmetic one
• The importance of a name and brand that can scale with your future vision
• How to strengthen trust, increase conversions, and elevate market perception
• The role branding plays in reducing founder dependency
• How AI is reshaping the branding landscape (and how to stay differentiated)

Victoria also shares insights into how BrandWell Designs® approaches brand development through strategy—not just design—and how CEOs can confidently reposition themselves for the next level of growth.

If your brand no longer reflects your expertise, price point, or business evolution, this episode will guide you through what needs to change—and why now is the time to do it.

Mini-timeline

• 00:00–01:20 — Why branding matters at higher revenue levels.
• 01:21–05:00 — Victoria’s background: agency founder, strategist, and mom of three.
• 05:01–08:05 — Why high-performing businesses often hide behind outdated websites.
• 08:06–10:59 — The most common issues uncovered during website audits.
• 11:00–13:17 — The shift in branding trends and what works heading into 2026.
• 13:18–17:20 — Strategy-first branding: how BrandWell Designs® extracts clarity and vision.
• 20:38–24:38 — Why removing the founder from the brand is essential for scalability.
• 24:39–28:24 — When a business name needs to evolve—and how to communicate the change.
• 28:25–31:05 — How story-driven positioning sets brands apart in an AI-saturated market.
• 31:06–34:46 — The growing importance of a strong online presence for referrals.
• 34:47–40:35 — Timing, planning, and budgeting for a rebrand.
• 40:36–44:37 — Victoria’s complimentary website audit for listeners.
• 44:38–End — Where to find Victoria and how to begin your BrandWell transformation.

Resources

• Have Victoria Audit Your Website: https://www.brandwelldesigns.com/millionsweremade
• Follow @millionsweremade on Instagram for frameworks + strategy tips

Connect with Jessica:

Instagram: @millionsweremade | @thejessicamarx

Work with Jessica: Tailored Premier

Website: Millions Were Made

Connect with Victoria Marcouillier:

Website:

If your idea of “freedom” as a CEO still involves answering Slack messages at midnight, this episode is your wake-up call.

Jessica Marx sits down with Stacy Tuschl, entrepreneur, author, and founder of Well-Oiled Operations, to unpack how scaling your business doesn’t have to mean working more—it means hiring smarter.

Stacy has built multiple seven- and eight-figure companies while sipping coffee outside the day-to-day grind. She’s here to help you find, hire, and lead that elusive “number two” who can run your business like a well-oiled machine—so you can finally step into your visionary CEO role (and maybe even rediscover what weekends are).

In this episode, you’ll learn how to:

• Identify when it’s time to hire your “number two” and what they should actually do.
• Structure your interview process to weed out the talkers and find the doers.
• Design an onboarding plan that prevents 90-day disasters.
• Create a compensation structure that rewards results, not just attendance.
• Build an A-player culture that doesn’t let mediocrity slide.
• Step out of the weeds and into true CEO leadership—without losing control.

This isn’t fluffy leadership talk—it’s tactical, battle-tested strategy from someone who’s lived it. If you’ve ever wondered how to scale past seven figures without scaling your burnout, this is your roadmap.

Ready to stop being your own bottleneck? Hit play—and start hiring your freedom.

Mini-timeline

• 00:00–02:10 — The myth of “doing it all” and why freedom requires people, not just hustle.
• 02:11–05:00 — Stacy’s inspiring journey from teaching dance classes in her parents’ backyard to leading multiple seven-figure enterprises.
• 05:01–08:30 — Why most entrepreneurs get stuck before hiring their number two—and how to fix it.
• 08:31–11:45 — How to define your next hire: EA vs. Operator, and when to choose each.
• 11:46–15:30 — Mastering the interview process: why a single conversation isn’t enough to identify true top performers.
• 15:31–18:45 — Spotting real A-players: Paid test projects and communication cues.
• 18:46–22:00 — Compensation conversations: turning “I need $115K” into a win-win deal.
• 22:01–26:45 — Onboarding that actually works: building 30-60-90 day success plans.
• 26:46–30:15 — Pruning your team: when great people outgrow your company (and vice versa).
• 30:16–34:00 — The CEO identity shift: what to actually do once you delegate yourself out.
• 34:01–36:48 — How time freedom sparks innovation, strategic thinking, and long-term business creativity.
• 36:49–End — Where to find Stacy and how to build your own “well-oiled” empire.

Resources

• Download the 2026 Business Planner at millionsweremade.com
• Follow @MillionsWereMade on Instagram for frameworks + strategy tips

Connect with Jessica:

Instagram: @millionsweremade | @thejessicamarx

Work with Jessica: Tailored Premier

Website: Millions Were Made

Connect with Stacy Tuschl:

Website:

What truly separates seven-figure businesses from those scaling into eight? Jessica Marx and Brooke Dumas break down what the most mature companies are doing differently — from how founders use their time to how they structure their org charts, manage profit margins, and lead their teams. This episode shows you the operational and mindset shifts required to move from “busy CEO” to strategic leader of a scalable enterprise.

• The key differences in how 7-figure and 8-figure founders spend their time.

• Why mature companies grow margins — not just revenue — as they scale.

• How to structure your org chart to hire for where you’re going, not where you are.

• The smartest way to balance profit conservation with growth investment.

• The most common founder bottlenecks that stall companies under $10 million.

• How to transition from “doer” to CEO without losing visibility or control.

00:01–02:58 What separates 7-figure and 8-figure operations

02:58–04:55 The role of volume, scalability, and profit margins

04:55–06:08 Why clinging to profit can actually cap growth

06:08–08:45 The clarity problem — and how data solves it

09:06–11:21 How 8-figure founders spend their time differently

11:21–14:17 Org chart structure and hiring ahead of growth

14:17–17:13 Smart investment vs. overextension when scaling

17:29–19:40 Founder bottlenecks and letting go of control

20:18–21:46 Final advice for founders on the path to eight figures

• Listen to Episode #64 — What We Learned From Auditing 75+ Multi-Million-Dollar Businesses

• Download the 2026 Business Planner or at millionsweremade.com
• Listen to Episode #53 on Increase Your Profit Margins Without Raising Prices
• Listen to Episode #58 on Designing Incentive Comp That Actually Scales
• Follow @millionsweremade on Instagram for frameworks + strategy tips

Connect with Jessica:

Instagram: @millionsweremade | @thejessicamarx

Work with Jessica: Tailored Premier

Website: Millions Were Made