#61 – Rebuilding, Restructuring & Repositioning: Scaling Smarter with Shannon Matson

If your business model no longer fits the life you want or the market you’re in, it’s time to restructure. In this episode of Millions Were Made, Jessica Marx sits down with Shannon Matson, Founder of The Social Bungalow and multi–seven-figure entrepreneur, to talk about the strategies today’s founders need to adapt, scale, and sustain growth in 2025.

From building a high-converting signature offer to fixing a “broken” funnel, Shannon shares her process for attracting committed buyers, crafting messaging that cuts through market skepticism, and creating a mid-ticket, evergreen program as the cornerstone of your ascension model. You’ll learn how to identify when you’ve outgrown your business model, restructure without losing momentum, and shift your positioning to meet today’s evolved buyer.

Jessica and Shannon also unpack how to track and interpret the right marketing data, why most funnels fail before the sales page, and how to balance multiple ventures without burning out. Whether you’re downsizing for higher profit or scaling for greater reach, this episode will help you make strategic decisions that create more revenue, more freedom, and more impact.

Highlights:

(04:10) Shannon’s journey from corporate marketing to multi–seven-figure founder

(08:15) Lessons from running both a brick-and-mortar coffee shop and an online business

(10:42) How to turn expertise into a high-converting signature offer

(14:20) The three core pillars every offer needs to stand out in 2025

(17:48) Why most funnels fail and how to fix yours before driving more traffic

(20:36) The three types of trust buyers need before they convert

(25:15) Using live launches to gather funnel data and improve conversions

(29:00) Tracking the right data to identify your best buyers and biggest drop-off points

(33:45) Signs you’ve outgrown your business model and how to restructure

(37:58) Building an evergreen, mid-ticket offer as the foundation of your ascension model

(43:10) Why constant reinvention erodes buyer trust—and what to do instead

(47:12) How to adapt your positioning for today’s longer sales cycles

(52:25) The “Access, Authority, Attitude” content framework for building your personal brand

(56:42) Shannon’s free training: Define Your Unique Sales Edge

(01:00:14) How building personal wealth has impacted Shannon’s life and legacy work

(01:06:32) The best piece of business advice Shannon gives her clients

Connect with Jessica:

Instagram: @millionsweremade | @thejessicamarx

Work with Jessica: Tailored Premier

Website: Millions Were Made

Connect with Shannon:

Website: thesocialbungalow.com

Instagram: @thesocialbungalow

Free Training: Define Your Unique Sales Edge