Episodios

  • Ep 28 - How HubSpot Agencies Are Preparing for 2026

    Ep 28 - How HubSpot Agencies Are Preparing for 2026
    Jan 15 2026
    In this episode of the H2H Sales Automation Podcast, I delve into how HubSpot agencies are gearing up for 2026. Broadcasting from the Grow Europe event in London, I engage with industry experts like Brian Mackey from Baskey Digital and Steven Marshall from Automate Now! to explore the evolving landscape of AI in sales and marketing. We discuss the hurdles businesses face with AI integration and the importance of maintaining a human touch in automation. Our conversation highlights AI as a powerful tool for brainstorming and learning, while emphasizing the need for human creativity and ethics in its application. Join us as we explore strategies for leveraging AI to enhance human-to-human interactions and prepare for future challenges. Connect with Podcast Host via Linkedin: https://www.linkedin.com/in/bart-kowalczyk/
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    17 m
  • Ep 27 - Ricardo Molina: The New HubSpot Agency Playbook: Experiment, Adapt and Grow

    Ep 27 - Ricardo Molina: The New HubSpot Agency Playbook: Experiment, Adapt and Grow
    Jan 15 2026
    In Episode 27 of the H2H Sales Automation Podcast, I dive into an insightful discussion with Ricardo Molina from Brightbull, led by Anna Drogon from our team. We explore the transformative power of a human-to-human approach in sales and marketing automation within the HubSpot ecosystem. Ricardo and I share our experiences as agency owners, discussing challenges like unpaid invoices and recruitment headaches, and the importance of experimentation and adaptation. We emphasize the need for maintaining human connections, even in a digital world, and the value of leading by example. Listen in as we uncover strategies for growth, the significance of community engagement, and the art of balancing digital and face-to-face interactions. Join us as we build businesses that thrive on human connections.
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    7 m
  • Ep 26 - Marta El Bay: Stop Spamming, Start Selling: Redefining Leads with Surfe

    Ep 26 - Marta El Bay: Stop Spamming, Start Selling: Redefining Leads with Surfe
    Dec 11 2025
    In this episode, Bart Kowalczyk chats with Marta Elbey, Head of Partnerships at SaaRF, about why leads alone won’t drive growth. Discover how SaaRF’s data-driven enrichment, intent signals, and HubSpot automation can help you focus on qualified conversations that actually convert. Connect with Marta: https://www.linkedin.com/in/marta-el-bay/ Connect with Bart: https://www.linkedin.com/in/bart-kowalczyk/ Book HubSpot Consultation Call: https://hubspot.automatenow.uk/call
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    20 m
  • Ep 25 - Sarah McDevitt: What if Your Best Sales Tool Isn’t AI?

    Ep 25 - Sarah McDevitt: What if Your Best Sales Tool Isn’t AI?
    Nov 17 2025
    In Episode 25 of the H2H Sales Automation Podcast, I sit down with Sarah McDevitt from HubSpot to explore a thought-provoking question: What if your best sales tool isn’t AI? As we navigate the evolving landscape of sales, Sarah emphasizes the importance of maintaining a human touch amidst the rise of automation. We discuss empathetic structuring, relational intelligence, and how to balance AI with genuine human connections. Sarah shares insights on pipeline planning and the significance of creating space for meaningful interactions. We also delve into the concept of loop marketing and how it redefines sales strategies. Tune in to discover why the future of sales might rely more on human uniqueness than ever before and how leaders can pivot to embrace this change. Connect with Sarah: https://www.linkedin.com/in/mcdevittsarah/ Connect with Bart: https://www.linkedin.com/in/bart-kowalczyk/ Book Interview: https://www.automatenow.uk/podcast
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    22 m
  • Ep 24 - From Quote to Close: Inside HubSpot’s CPQ Engine - Ethan Kopit

    Ep 24 - From Quote to Close: Inside HubSpot’s CPQ Engine - Ethan Kopit
    Nov 4 2025
    In this episode, Bart welcomes Ethan Coppit, Group Product Manager for HubSpot CPQ, to unpack how HubSpot is modernizing quoting for SaaS and services teams. You’ll hear how Closing Agent answers buyer questions on the quote, why Copilot makes mobile quoting practical, and what’s next: price books, smarter approvals, buyer self-serve changes, and deeper CRM integration. If your deals stall on micro-questions or approvals, this one’s for you. Connect with Bart Kowalczyk: https://www.linkedin.com/in/bart-kowalczyk/ to explore your CPQ roadmap and with Ethan Kopit: https://www.linkedin.com/in/ethan-kopit/
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    23 m
  • Ep 23 - Anastasiia Kovtunenko - Stop Selling, Start Disqualifying

    Ep 23 - Anastasiia Kovtunenko - Stop Selling, Start Disqualifying
    Oct 18 2025
    In this episode of the H2H Sales Automation Podcast, we sit down with Anastasiia Kovtunenko, Principal Account Executive at HubSpot, to explore a transformative approach to sales: "Stop Selling, Start Disqualifying." Recorded live from Inbound in San Francisco, Anastasiia shares her journey from Ukraine to leading sales teams in EMEA and how embracing a human-to-human (H2H) philosophy is reshaping the sales landscape. We discuss the significance of AI in optimizing sales processes, the importance of understanding customer needs, and the shift from transactional selling to relationship building. Tune in to discover actionable insights on leveraging technology while maintaining a personal touch in your sales strategy, all aimed at creating meaningful connections and driving sustainable growth.
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    16 m
  • Ep 22 - Being Human in the Age of AI: A Conversation with Kyle Jepson

    Ep 22 - Being Human in the Age of AI: A Conversation with Kyle Jepson
    Sep 18 2025
    In this episode of H2H Sales Automation, Bart Kowalczyk sits down with Kyle Jepson, HubSpot’s Principal Evangelist, fresh from INBOUND 2025. Kyle shares why traditional inbound marketing isn’t enough in the AI-driven world, and why authority and trust are now the key currencies in sales and marketing. He explains how prospects learn differently today—often skipping websites entirely and relying on AI tools for answers—and what businesses must do to stay relevant. From diversifying your content channels to using AI the right way, Kyle provides practical advice for sales and marketing leaders who want to stay ahead. He also talks about HubSpot Academy’s brand new course, Building an AI-Led Organization, designed to help companies decide what to automate and what to keep deeply human. Whether you’re a sales leader tired of the old cold-calling grind or a marketer looking to stand out in a world full of AI-generated noise, Kyle’s insights will inspire you to rethink your approach and double down on the one thing machines can’t replicate: your human story. Connect with Kyle: https://www.linkedin.com/in/kyleanthonyjepson/ Connect with Bart: https://www.linkedin.com/in/bart-kowalczyk/ Building an AI-Leading Organization Course: https://academy.hubspot.com/courses/building-an-ai-leading-organization
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    11 m
  • Ep 21 - Mastering Sales Lead Generation for International Markets with Alan Graham

    Ep 21 - Mastering Sales Lead Generation for International Markets with Alan Graham
    Aug 10 2025
    In this episode of the H2H Sales Automation Podcast, join me, Bart, as I dive into the world of international sales with Alan Graham, Partnership Director APAC at ASG. We explore the nuances of mastering sales lead generation for global markets, emphasizing the importance of a human-to-human approach. Alan shares his extensive experience in the automotive industry and offers insights into crafting effective go-to-market strategies. We discuss the significance of understanding cultural differences, adapting communication styles, and leveraging AI for market research and lead generation. Discover how to navigate the complexities of international sales and the critical role of personal engagement in closing deals. Whether you're a seasoned sales leader or new to the field, this episode is packed with valuable advice to enhance your international sales strategy. Connect with Alan: https://www.linkedin.com/in/agrahamuk/
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    33 m
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