Ep 25 - Sarah McDevitt: What if Your Best Sales Tool Isn’t AI?

In Episode 25 of the H2H Sales Automation Podcast, I sit down with Sarah McDevitt from HubSpot to explore a thought-provoking question: What if your best sales tool isn’t AI? As we navigate the evolving landscape of sales, Sarah emphasizes the importance of maintaining a human touch amidst the rise of automation. We discuss empathetic structuring, relational intelligence, and how to balance AI with genuine human connections. Sarah shares insights on pipeline planning and the significance of creating space for meaningful interactions. We also delve into the concept of loop marketing and how it redefines sales strategies. Tune in to discover why the future of sales might rely more on human uniqueness than ever before and how leaders can pivot to embrace this change. Connect with Sarah: https://www.linkedin.com/in/mcdevittsarah/ Connect with Bart: https://www.linkedin.com/in/bart-kowalczyk/ Book Interview: https://www.automatenow.uk/podcast