Ep 29 - Why Is My Sales Team Busy But Not Hitting Targets?

What do you learn when you take two days in London, attend events with founders and senior leaders, and simply listen? In this episode, Bart Kowalczyk is joined by Russell Dalgleish — serial Scottish entrepreneur and cross-border growth expert — to reflect on what they heard from business leaders across professional services, technology, and finance.The conversation covers why sales teams are busy but not hitting targets, why go-to-market strategy should never start with a technology question, and why the businesses that win are still the ones that know how to have a proper conversation.If your growth feels harder than it should, this episode is worth 30 minutes of your time.Topics covered: Why most B2B growth challenges are clarity problems, not sales problems The 80/20 reality of where your best clients actually come from What human-led sales looks like in a world full of automation How to approach a new market without making expensive assumptions Why trust is still the single most important currency in business