Ep 24 - From Quote to Close: Inside HubSpot’s CPQ Engine - Ethan Kopit

In this episode, Bart welcomes Ethan Coppit, Group Product Manager for HubSpot CPQ, to unpack how HubSpot is modernizing quoting for SaaS and services teams. You’ll hear how Closing Agent answers buyer questions on the quote, why Copilot makes mobile quoting practical, and what’s next: price books, smarter approvals, buyer self-serve changes, and deeper CRM integration. If your deals stall on micro-questions or approvals, this one’s for you. Connect with Bart Kowalczyk: https://www.linkedin.com/in/bart-kowalczyk/ to explore your CPQ roadmap and with Ethan Kopit: https://www.linkedin.com/in/ethan-kopit/