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Summary

Jemima Steinhart and Johann discuss effective strategies for reducing member churn in fitness studios and wellness clinics. They emphasize the importance of a structured onboarding process, understanding client needs, and building a supportive community. The conversation also touches on the challenges of transitioning from a trainer to a business leader, managing market competition, and adapting to economic changes. Key insights include the necessity of personalized communication, the value of client retention over acquisition, and the importance of asking the right questions to understand client motivations.

Takeaways

• The first 90 days are crucial for member retention.
• An onboarding journey is essential for client success.
• Regular check-ins and accountability are key to keeping clients engaged.
• Understanding client needs through assessments is vital.
• Building a community enhances client relationships and retention.
• Asking for referrals should be a systematic part of the process.
• Transitioning from trainer to business leader requires a shift in mindset.
• Sales processes need to be evaluated and improved regularly.
• Economic factors should not deter business growth; there's enough demand.
• Asking deeper questions can uncover true client motivations.

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Keywords

member retention, onboarding, fitness community, client needs, market competition, business leadership, sales process, economic factors

Summary

In this conversation, Jemima Steinhart discusses the importance of setting boundaries in business, particularly the power of saying no to low-intent clients. She emphasizes that true success comes when one prioritizes quality over quantity and recognizes the value of their services. The discussion also touches on understanding client intentions and the significance of attracting clients who seek genuine value rather than just the lowest price.

Takeaways

• The moment you're gonna get successful is the moment that you decline requests from low intent.
• When you're not scared of saying no to the wrong people.
• The moment you just stand up for yourself.
• Clients who want better for themselves are not looking for the lowest price.
• They actually are looking for something that really works.
• Setting boundaries is crucial for business success.
• Prioritizing quality over quantity leads to better client relationships.
• Understanding client intentions can improve service offerings.
• Saying no can open doors to more valuable opportunities.
• Self-worth plays a significant role in business decisions.

Want More?

• Get the #1 EMS Business Growth Book on ⁠⁠Amazon⁠⁠
• Let's connect on ⁠⁠Instagram⁠⁠
• Get your custom ⁠⁠AI Agent ⁠⁠ to improve your business today!

Summary

If you run a wellness studio, biohacking studio, EMS studio, or clinic, you gain clear insights you apply today to tighten your offer, raise your margins, improve retention, and scale with confidence.

EMS Mastermind co-founders Jemima and Johann reflect on the massive changes in the fitness and wellness industry, specifically the rise of biohacking and the longevity movement, following their trip to London. They discuss how Electromuscle Stimulation (EMS) is poised for explosive growth and why it is the perfect component for static-treatment-only wellness clinics to ensure client retention. The hosts dive deep into the crucial role of accountability and diet in achieving results, the limiting belief that prevents studios from charging their worth (especially when transitioning to semi-private training), and the priceless value of an exit interview for scaling your business and perfecting your successful blueprint.

Takeaways

• Wellness studios are increasingly combining fitness with medical approaches.
• Biohacking is becoming a significant trend in the fitness industry.
• Incorporating fitness into wellness programs is essential for client retention.
• Diet accountability is crucial; clients cannot outwork a bad diet.
• Regular check-ins with clients enhance retention and awareness.
• Exit interviews provide valuable insights for improving services.
• Clients often need community and accountability to succeed in their fitness journeys.
• Pricing strategies should reflect the value of services offered, not just the format.
• Learning from client departures can lead to better business practices.
• Awareness of personal habits is a key factor in achieving fitness goals.

Want More?

The only EMS Business Growth Book on the planet on ⁠Amazon⁠

Let's connect on ⁠Instagram⁠

Try out our ⁠AI Agent ⁠in your business

Keywords

EMS studios, Wellness Clinics, Wellness Studios, Biohacking fitness, strategic campaigns, speed to lead, AI agents, client acquisition.

Summary

In this episode, Johann Cabrera and Jemima Steinhart discusses the importance of building strategic winning campaigns for EMS studios and wellness clinics. Key topics include the significance of speed to lead, the role of custom AI agents, and the necessity of having a process for qualifying clients. Johann also addresses common pushbacks and doubts from studio owners regarding lead nurturing and campaign strategies.

Takeaways

• Building strategic winning campaigns is crucial for success.

• Speed to lead is the most important factor in getting a response.

• Custom AI agents can enhance lead management.

• Having a process for qualifying clients is essential.

• Addressing pushbacks and doubts is part of the process.

• Effective lead nurturing requires consistent effort.

• AI agents can handle repetitive tasks efficiently.

• Qualifying clients helps in targeting the right audience.

• Strategic campaigns can boost client acquisition.

• Understanding client needs is key to successful campaigns.

Chapters

00:00:46 Introduction to Strategic Campaigns

00:04:34 Running Effective Campaigns

00:06:34 Importance of Speed to Lead

00:11:14 Setting Up AI Agents

00:12:52 Successful EMS Studio Strategies

00:19:09 Addressing Pushbacks and Doubts

00:20:24 Nurturing Leads Consistently

00:23:04 Client Acquisition Strategies

00:28:11 Qualifying Clients

00:38:20 Conclusion and Key Takeaways

Links

The only EMS Business Growth Book on the planet on Amazon

EMS Mastermind Instagram

Try out our AI Agent in your business

Keywords

EMS studios, Wellness Clinics, Wellness Studios, Biohacking fitness, strategic campaigns, speed to lead, AI agents, client acquisition.

Summary

In this episode of EMS Studio Secrets, Johann and Jemima discuss the evolving landscape of wellness clinics and EMS studios, emphasizing the importance of identifying ideal clients, creating irresistible offers, and the role of nutrition in client success. They explore strategies for maximizing revenue through group sessions and the necessity of setting boundaries with clients. The conversation highlights the significance of accountability and the need for studio owners to understand their value in the market. All the solutions to these problems can be found in Jemima's book Shockingly Successful: Empower your EMS Vision and Turn Passion Into Profit.

Takeaways

The wellness market is shifting towards integrating medical and fitness services.

Identifying your ideal client is crucial for business success.

Client accountability is key to achieving results in wellness.

Creating irresistible offers can attract more clients.

Nutrition plays a vital role in client transformations.

Setting boundaries with clients is essential for maintaining a healthy business.

Pre-qualifying clients helps in identifying the right fit for your services.

Transitioning to semi-private sessions can increase revenue.

Understanding your value allows for better pricing strategies.

Success in wellness requires consistency and commitment from both clients and providers.

Chapters

00:00 Introduction to EMS and Wellness Clinics

02:47 The Shift in the Wellness Market

05:20 Identifying Your Ideal Client

07:51 Understanding Client Relationships

10:35 The Importance of Client Accountability

13:43 Defining Your Specialty and Audience

16:34 Increasing Revenue Through Client Value

19:04 Creating Effective Offers for Clients

21:48 Qualifying Prospects and Client Selection

26:43 Navigating Client Relationships and Expectations

32:39 The Importance of Pre-Qualifying Clients

39:32 Nutrition's Role in Client Transformation

46:44 Transitioning to Semi-Private Training Models

Keywords

EMS, wellness clinics, client accountability, nutrition, business growth, ideal client, marketing strategies, group sessions, client retention, fitness industry

🔑 Episode Summary

In this episode, Jemima Steinhart sits down with Rickard, founder of EMS Shape, to dive into the fast-evolving world of Electromuscle Stimulation (EMS)—a technology that’s reshaping fitness, biohacking, and wellness.

Whether you run a fitness studio, wellness clinic, or biohacking center, this conversation will spark ideas on how EMS can help you attract high-value clients, improve results, and future-proof your business.

They explore:

• Why EMS isn’t a magic pill—and how to position it as a long-term transformation tool.

• The rise of EMS Unlimited and what it means for retention and profitability.

• How AI + EMS integration will redefine training and client experience.

• The power of community and accountability in boosting results (and revenue).

• Busting common EMS myths that might be holding your clients back.

If you’ve ever wondered how to stand out in a crowded wellness market, this episode will give you the clarity and edge you need.

• EMS is a biohacking tool—not just fitness training.

• Multiple weekly sessions = better results and more revenue.

• Education + empowerment helps clients see EMS as a lifestyle.

• Group & semi-private EMS = higher margins, stronger community.

• The future? AI-driven protocols + client self-use EMS.

• “EMS isn’t a magic tool—it’s a transformation tool.”

• “The body adapts fast, which means we need to keep challenging it.”

• “Biohacking is the future of fitness, and EMS is leading the way.”

• “Community drives accountability—and accountability drives results.”

📲 Connect with Us

• Follow Rickard & EMS Shape on Instagram: @emsshape.se

• Learn more about EMS Mastermind: @emsmastermind

👉 If you’re a studio owner or wellness professional, this episode will show you how to leverage EMS not just as a workout, but as a business growth engine.

In this episode of EMS Studio Secrets, host Jemima Steinhart sits down with Jeff Drier, founder of OnePulse in Palm Beach Gardens, to unpack his evolution from EMS skeptic to studio trail-blazer. Jeff explains how OnePulse grew from a modest space into a vibrant hub that fuses electrical muscle stimulation with functional movement. The two explore the realities of scaling an EMS business, educating clients, and building a team culture that keeps results—and retention—high. Jeff shares standout client success stories, his vision for EMS adoption across the U.S., and the time-management hacks that let him work on the business, not just in it.

Takeaways

• Jeff entered EMS skeptical but curious—and quickly saw life-changing results.

• OnePulse’s hybrid model blends functional training with EMS to maximize efficiency.

• Ideal clients are driven, time-poor professionals seeking the highest return on effort.

• Delegation and team-building are the hardest—but most crucial—skills for growth.

• U.S. consumer awareness of EMS is rising fast; studios that educate win.

• A welcoming, community-first studio vibe dramatically boosts retention.

• Consistent time blocking keeps Jeff focused on high-impact tasks.

• Passion for fitness fuels resilience when challenges hit.

  
  

  Ready to dive in? Hit play, subscribe, and discover how EMS can reshape your studio—and your clients’ lives.

  
  

Jemima Steinhart sits down with Johann Cabrera, Co-Founder of EMS Mastermind, to unpack the explosive growth of the Biohacking industry and how studio owners can ride this wave of opportunity. Together, they dive deep into strategies for turning curious trial clients into loyal long-term members, the power of building a community hub, and the importance of saying no to the wrong clients to make room for the right ones. Johann shares actionable insights on harnessing marketing, leveraging automation, and making bold moves to future-proof EMS businesses.

Key Takeaways
✅ EMS studios are positioned for unprecedented growth.
✅ Client education is the key to expanding the market.
✅ Strong commitments lead to greater accountability and results.
✅ Community-building increases client retention and loyalty.
✅ Filtering out unqualified clients frees resources for ideal customers.
✅ Marketing investment is essential, not optional.
✅ Automation streamlines studio operations for better efficiency.
✅ A clear brand attracts the right audience.
✅ Industry collaboration can accelerate collective success.

Sound Bites
🎧 “Commitment holds us accountable.”
🎧 “Don’t be cheap on the front end.”
🎧 “Time is the most valuable thing we have.”

Chapters
00:00 The Booming EMS Industry
03:57 Challenges in Educating the Market
06:33 Building Community and Accountability
09:07 Transforming Trial Sessions into Long-term Commitment
15:04 Attracting High-Quality Clients
20:41 The Importance of Automation and Technology
28:07 Bold Moves for Success in EMS Studios