Summary

In this episode of EMS Studio Secrets, Johann and Jemima discuss the evolving landscape of wellness clinics and EMS studios, emphasizing the importance of identifying ideal clients, creating irresistible offers, and the role of nutrition in client success. They explore strategies for maximizing revenue through group sessions and the necessity of setting boundaries with clients. The conversation highlights the significance of accountability and the need for studio owners to understand their value in the market. All the solutions to these problems can be found in Jemima's book Shockingly Successful: Empower your EMS Vision and Turn Passion Into Profit.

Takeaways

The wellness market is shifting towards integrating medical and fitness services.

Identifying your ideal client is crucial for business success.

Client accountability is key to achieving results in wellness.

Creating irresistible offers can attract more clients.

Nutrition plays a vital role in client transformations.

Setting boundaries with clients is essential for maintaining a healthy business.

Pre-qualifying clients helps in identifying the right fit for your services.

Transitioning to semi-private sessions can increase revenue.

Understanding your value allows for better pricing strategies.

Success in wellness requires consistency and commitment from both clients and providers.

Chapters

00:00 Introduction to EMS and Wellness Clinics

02:47 The Shift in the Wellness Market

05:20 Identifying Your Ideal Client

07:51 Understanding Client Relationships

10:35 The Importance of Client Accountability

13:43 Defining Your Specialty and Audience

16:34 Increasing Revenue Through Client Value

19:04 Creating Effective Offers for Clients

21:48 Qualifying Prospects and Client Selection

26:43 Navigating Client Relationships and Expectations

32:39 The Importance of Pre-Qualifying Clients

39:32 Nutrition's Role in Client Transformation

46:44 Transitioning to Semi-Private Training Models

Keywords

EMS, wellness clinics, client accountability, nutrition, business growth, ideal client, marketing strategies, group sessions, client retention, fitness industry

🔑 Episode Summary

In this episode, Jemima Steinhart sits down with Rickard, founder of EMS Shape, to dive into the fast-evolving world of Electromuscle Stimulation (EMS)—a technology that’s reshaping fitness, biohacking, and wellness.

Whether you run a fitness studio, wellness clinic, or biohacking center, this conversation will spark ideas on how EMS can help you attract high-value clients, improve results, and future-proof your business.

They explore:

• Why EMS isn’t a magic pill—and how to position it as a long-term transformation tool.

• The rise of EMS Unlimited and what it means for retention and profitability.

• How AI + EMS integration will redefine training and client experience.

• The power of community and accountability in boosting results (and revenue).

• Busting common EMS myths that might be holding your clients back.

If you’ve ever wondered how to stand out in a crowded wellness market, this episode will give you the clarity and edge you need.

• EMS is a biohacking tool—not just fitness training.

• Multiple weekly sessions = better results and more revenue.

• Education + empowerment helps clients see EMS as a lifestyle.

• Group & semi-private EMS = higher margins, stronger community.

• The future? AI-driven protocols + client self-use EMS.

• “EMS isn’t a magic tool—it’s a transformation tool.”

• “The body adapts fast, which means we need to keep challenging it.”

• “Biohacking is the future of fitness, and EMS is leading the way.”

• “Community drives accountability—and accountability drives results.”

📲 Connect with Us

• Follow Rickard & EMS Shape on Instagram: @emsshape.se

• Learn more about EMS Mastermind: @emsmastermind

👉 If you’re a studio owner or wellness professional, this episode will show you how to leverage EMS not just as a workout, but as a business growth engine.

In this episode of EMS Studio Secrets, host Jemima Steinhart sits down with Jeff Drier, founder of OnePulse in Palm Beach Gardens, to unpack his evolution from EMS skeptic to studio trail-blazer. Jeff explains how OnePulse grew from a modest space into a vibrant hub that fuses electrical muscle stimulation with functional movement. The two explore the realities of scaling an EMS business, educating clients, and building a team culture that keeps results—and retention—high. Jeff shares standout client success stories, his vision for EMS adoption across the U.S., and the time-management hacks that let him work on the business, not just in it.

Takeaways

• Jeff entered EMS skeptical but curious—and quickly saw life-changing results.

• OnePulse’s hybrid model blends functional training with EMS to maximize efficiency.

• Ideal clients are driven, time-poor professionals seeking the highest return on effort.

• Delegation and team-building are the hardest—but most crucial—skills for growth.

• U.S. consumer awareness of EMS is rising fast; studios that educate win.

• A welcoming, community-first studio vibe dramatically boosts retention.

• Consistent time blocking keeps Jeff focused on high-impact tasks.

• Passion for fitness fuels resilience when challenges hit.

  
  

  Ready to dive in? Hit play, subscribe, and discover how EMS can reshape your studio—and your clients’ lives.

  
  

Jemima Steinhart sits down with Johann Cabrera, Co-Founder of EMS Mastermind, to unpack the explosive growth of the Biohacking industry and how studio owners can ride this wave of opportunity. Together, they dive deep into strategies for turning curious trial clients into loyal long-term members, the power of building a community hub, and the importance of saying no to the wrong clients to make room for the right ones. Johann shares actionable insights on harnessing marketing, leveraging automation, and making bold moves to future-proof EMS businesses.

Key Takeaways
✅ EMS studios are positioned for unprecedented growth.
✅ Client education is the key to expanding the market.
✅ Strong commitments lead to greater accountability and results.
✅ Community-building increases client retention and loyalty.
✅ Filtering out unqualified clients frees resources for ideal customers.
✅ Marketing investment is essential, not optional.
✅ Automation streamlines studio operations for better efficiency.
✅ A clear brand attracts the right audience.
✅ Industry collaboration can accelerate collective success.

Sound Bites
🎧 “Commitment holds us accountable.”
🎧 “Don’t be cheap on the front end.”
🎧 “Time is the most valuable thing we have.”

Chapters
00:00 The Booming EMS Industry
03:57 Challenges in Educating the Market
06:33 Building Community and Accountability
09:07 Transforming Trial Sessions into Long-term Commitment
15:04 Attracting High-Quality Clients
20:41 The Importance of Automation and Technology
28:07 Bold Moves for Success in EMS Studios

Survivor. Founder. Innovator. Athlete. Four women share raw stories of trauma, triumph & the tech (EMS) that helped them rise.

Four women. One unforgettable conversation.

✨ Rhonda Rajsich – The most decorated racquetball player in U.S. history shares how she survived a brutal assault and found the strength to return to the world stage. Her story will leave you breathless.

✨ Lydia Davies – Former pop singer and founder of Osprey, Lydia opens up about building a global “nest” for women in sports and entertainment — while navigating entrepreneurship and single motherhood.

✨ Natalie Hussion – Founder of EMS Enhanced, Natalie reveals her mission to revolutionize the wellness industry through innovation, heart, and the power of Electro Muscle Stimulation (EMS).

✨ Hosted by Jemima Steinhart, this episode explores trauma, resilience, recovery, belief, and the tools that helped each woman rise — from EMS to mindset and deep inner trust.

If you've ever faced doubt, pain, or the pressure to quit… this episode will remind you what you’re made of. 💥

Expect honest moments, powerful takeaways, and a whole lot of fire.

Chapters

00:00 Introduction and Connections Among Strong Women

02:56 Rhonda's Journey: Overcoming Adversity

06:09 The Impact of Trauma on Resilience

09:00 Fighting for a Spot: Rhonda's Determination

11:53 Winning Against All Odds

14:47 The Role of Mindset in Recovery

18:11 Experiencing EMS: Rhonda's Perspective

21:03 Empowerment Through Electro Muscle Stimulation

33:32 Healing and Recovery Through EMS

36:03 The Impact of EMS on Athletic Performance

39:23 Enhancing Athletic Abilities with EMS

43:40 Overcoming Adversity and Embracing Unstoppable Mindsets

48:51 Navigating Doubt and Self-Belief

55:05 Finding Clarity and Trust in Uncertainty

Takeaways

The importance of community support among women in entrepreneurship.

Resilience can be built through overcoming adversity.

Mindset plays a crucial role in recovery from trauma.

Electro muscle stimulation can aid in physical recovery and pain management.

Determination and focus can lead to achieving goals despite obstacles.

Sharing personal stories can inspire and empower others.

Women can uplift each other through collaboration and connection.

Adversity can lead to personal growth and strength.

Physical pain can serve as a reminder of gratitude and resilience.

Success is often a result of mental preparation and belief in oneself. I just started to eat solid food again three months ago.

I'm super excited to see what the results could be with the consistency of technology like this.

I want to go 300 miles an hour with my hair on fire.

Everything just feels good. Like it's doing its job.

Doubt kills more dreams than failure ever will.

Stop what ifing yourself to death and start what ifing yourself to life.

You have to be the best surgeon in the view, so it's on you to unstick yourself.

Trust is such a big one as well for me.

What if they all clap for you?

This workout just hits different.

Summary

In this episode, Jemima and Farid, owner of Better Bodies Lab EMS studio in Manhattan Beach, California, discuss the intricacies of sales in the EMS training industry. They explore the importance of mindset, confidence, and the role of education in converting prospects into loyal clients. Farid shares his journey of overcoming limiting beliefs and emphasizes the significance of understanding the value of the services offered. The discussion also highlights the impact of attitude and energy on client interactions, as well as effective pricing strategies that reflect the true worth of EMS training. Overall, the conversation provides valuable insights for trainers looking to enhance their sales approach and client relationships. Jemima discusses the importance of self-worth, empathy, and effective communication in sales. He emphasizes the need to understand and convey the value of one's offerings, handle objections with empathy, and build genuine connections with clients. The discussion also touches on the significance of personal branding, emotional intelligence, and the necessity of preparation and research in sales interactions. Ultimately, the conversation highlights the importance of delivering measurable value to clients and the role of testimonials in affirming that value.

Takeaways

• Sales is a part of everyday life and should be approached with integrity.
• Building connections and friendships is key to successful sales.
• Understanding the value of your service helps in pricing confidently.
• Educating prospects on the benefits of EMS training is crucial.
• Your attitude and energy can significantly influence client decisions.
• Everything from appearance to communication is part of the sales process.
• Overcoming limiting beliefs is essential for personal growth in sales.
• Structuring offers and packages can enhance client engagement.
• Technology in training adds significant value to the service provided.
• Constant learning and self-education build confidence in sales. Never sell yourself short; recognize your worth.
• Empathy is crucial when handling objections.
• Most objections stem from a lack of information.
• Understanding the value of your product justifies pricing.
• Building genuine connections can ease sales conversations.
• The individual represents the brand in today's market.
• It's okay to have off days in business.
• Fear of selling diminishes with experience.
• Asking good questions leads to better client understanding.
• Delivering measurable value is key to client satisfaction.

Sounds Bites

• "Everything is a part of the sales process."
• "Your attitude reflects how you show up."
• "You are undervaluing yourself quite a bit."
• "Educating prospects on value is crucial."
• "Never sell yourself short."
• "How do you deal with objections?"
• "Empathy is key in sales conversations."
• "The individual is the brand."
• "Fear goes away after the first sale."
• "Asking good questions is essential."
• "Delivering measurable value is important."

Chapters

00:00 Introduction to EMS Training and Sales Mindset

02:50 Understanding Sales in EMS Training

06:10 Building Confidence in Sales

09:01 The Importance of Attitude and Energy

11:49 Pricing Strategies and Value Perception

15:08 Overcoming Limiting Beliefs in Sales

17:53 Educating Prospects on Value

20:48 The Role of Technology in EMS Training

24:14 Structuring Offers and Packages

27:04 Final Thoughts on Sales and Value

29:56 Understanding Self-Worth and Value

30:54 Handling Objections with Empathy

32:47 Communicating Value Effectively

34:37 Building Genuine Connections in Sales

36:32 The Individual as the Brand

38:53 Navigating Emotional States in Sales

41:46 Overcoming Fear in Sales Conversations

44:14 Preparation and Research for Sales Success

46:40 The Importance of Asking Questions

51:53 Delivering Measurable Value to Clients

Summary

In this episode of EMS Studio Secrets, Jemima engages with Doctors Dominika Hertsberg and Nolan Lee , founders of Balance Flow Wellness, to explore the intersection of electro muscle stimulation (EMS) and hormone therapy. They discuss the evolution of their wellness center, the importance of fitness in maintaining health, and the role of hormones in optimizing body composition. The conversation highlights real client success stories, the future of fitness technology, and the need for collaboration in the holistic health industry.

Chapters

00:00 Introduction to EMS and Hormone Therapy

06:00 The Evolution of Balance Flow Wellness

12:08 Understanding EMS and Weight Loss

17:52 The Role of Hormones in Health Optimization

23:54 Success Stories: Real Results from Clients

29:59 The Future of Fitness and Med Gyms

36:08 Collaboration in Holistic Health

42:08 Final Thoughts and Takeaways

Takeaways

Fitness is a foundational element for longevity and quality of life.

EMS is not just an add-on; it's a fundamental part of the health optimization protocol.

Weight loss should focus on fat loss while preserving muscle mass.

Hormone therapy, particularly testosterone, plays a crucial role in health optimization.

The traditional view of weight and BMI as health indicators is outdated and inaccurate.

Preventative healthcare is essential for maintaining wellness and reversing disease.

Success stories demonstrate the effectiveness of combining EMS, hormone therapy, and lifestyle changes.

The future of fitness lies in integrating technology and medical knowledge for efficient health solutions.

Collaboration among health professionals can lead to better outcomes for clients.

Choosing to pursue health and wellness is a challenging but rewarding journey.

Connect w/ Balanced Flow

Balanced Flow Website | Instagram

Dr. Dominika Hertsberg Website | Instagram

Dr. Nolan Lee Website | Instagram

Keywords

EMS, hormone therapy, wellness, fitness, longevity, health optimization, weight loss, muscle preservation, holistic health, Med Gym

In this episode of the EMS Studio Secrets Jemima interviews the founders of Vision Body -Henry and Christina Schmidt. They discuss the evolution of VisionBody, a company specializing in wireless EMS technology. They share their personal journeys into the EMS industry, the challenges they faced in developing their innovative suit, and the importance of quality and customer satisfaction. The conversation also touches on market competition, the impact of copycat products, and the future of EMS technology, including the integration of AI. The Schmidts emphasize their commitment to improving fitness and health through their products and their vision for the EMS market. In this conversation, Jemima discusses the challenges faced by EMF entrepreneurs, the innovations in electric muscle stimulation (EMS) technology, and the importance of education in utilizing these advancements effectively. He highlights the potential of middle frequency training, the patented frequency modulation technology, and the health benefits associated with their EMS products. The conversation also covers the differences between home and professional EMS solutions, emphasizing the need for proper training and knowledge to maximize the benefits of EMS technology.

Chapters

00:00 Introduction to VisionBody and EMS

02:52 The Journey of Henry and Christina Schmidt

06:12 The Development of the Wireless EMS Suit

09:02 Challenges and Lessons Learned in Business

11:56 The Science Behind the EMS Suit

15:14 Market Competition and Copycat Products

18:05 Future Innovations and AI Integration

20:51 The Vision for EMS in Fitness and Health

35:03 The Challenges of EMF Entrepreneurship

37:01 Innovations in Electric Muscle Stimulation Technology

39:55 Understanding Frequency Modulation in EMS

42:51 Health Benefits of Advanced EMS Technology

47:08 Product Offerings: Home vs. Professional EMS Solutions

54:10 The Importance of Education in EMS Training

01:07:11 Future of EMS: Education and Client Transformation

Quotes

"We wanted to create a booster to any kind of workouts."

"We built our own factory to create the perfect suit."

"It was a very long journey for us."

"We made big steps in case of quality."

"We are happy a bit. It's just a good feeling."

"We are in more than 40 countries."

"Studios closing down after two years is common."

"Middle frequency training was a game changer for me."

"We created a frequency modulator, which is patented."

"98% of your muscles are working at the same time."

"We have only positive side effects with our product."

"We have a hybrid model for our EMS suit."

"We need to educate the people about EMS."

"We are on a good way to have happy clients."

VisionBody, EMS, wireless suit, fitness technology, health innovation, entrepreneurship, business challenges, market competition, AI in fitness, electro muscle stimulation, EMF entrepreneurship, electric muscle stimulation, frequency modulation, health benefits, EMS technology, fitness innovation, boutique gyms, training education, muscle activation, wellness solutions