Most EMS Studios are Bleeding Money
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Most EMS Studios are Bleeding Money
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Summary
In this episode of EMS Studio Secrets, Johann and Jemima discuss the evolving landscape of wellness clinics and EMS studios, emphasizing the importance of identifying ideal clients, creating irresistible offers, and the role of nutrition in client success. They explore strategies for maximizing revenue through group sessions and the necessity of setting boundaries with clients. The conversation highlights the significance of accountability and the need for studio owners to understand their value in the market. All the solutions to these problems can be found in Jemima's book Shockingly Successful: Empower your EMS Vision and Turn Passion Into Profit.
Takeaways
The wellness market is shifting towards integrating medical and fitness services.
Identifying your ideal client is crucial for business success.
Client accountability is key to achieving results in wellness.
Creating irresistible offers can attract more clients.
Nutrition plays a vital role in client transformations.
Setting boundaries with clients is essential for maintaining a healthy business.
Pre-qualifying clients helps in identifying the right fit for your services.
Transitioning to semi-private sessions can increase revenue.
Understanding your value allows for better pricing strategies.
Success in wellness requires consistency and commitment from both clients and providers.
Chapters
00:00 Introduction to EMS and Wellness Clinics
02:47 The Shift in the Wellness Market
05:20 Identifying Your Ideal Client
07:51 Understanding Client Relationships
10:35 The Importance of Client Accountability
13:43 Defining Your Specialty and Audience
16:34 Increasing Revenue Through Client Value
19:04 Creating Effective Offers for Clients
21:48 Qualifying Prospects and Client Selection
26:43 Navigating Client Relationships and Expectations
32:39 The Importance of Pre-Qualifying Clients
39:32 Nutrition's Role in Client Transformation
46:44 Transitioning to Semi-Private Training Models
Keywords
EMS, wellness clinics, client accountability, nutrition, business growth, ideal client, marketing strategies, group sessions, client retention, fitness industry