"Send me a text"

To learn more about the group coaching click here: https://creativethirst.com/group/

You're spending $50 to acquire a customer who buys once and never returns. You've tested different creative, different audiences, different landing pages. Nothing works.

The problem isn't your tactics. It's that you don't understand marketplace sophistication.

Your market has heard every promise hundreds of times. They've tried dozens of supplements. They're skeptical and jaded. And you're marketing to them like it's 1995, making the same benefit promises everyone else makes.

In this episode, you'll learn the five stages of marketplace sophistication and where supplement markets actually sit, why promises don't work anymore and what does (Unique Mechanisms), and how to create a Mechanism of Trust and Mechanism of Hope that makes your marketing actually work.

Stop trying to out-promise your competition. Start competing on mechanism. That's supplement-specific thinking, and that's how you make marketing work in sophisticated markets.

To learn more about the group coaching click here: https://creativethirst.com/group/

If you're interested in working with me and my team to improve your supplement business. You can learn more at my website https://creativethirst.com

• Click here to grab your copy of the Health Supplement Ad Swipe Guide.
• Discover what really works in funnel marketing
• Need help increasing sales on your own? Click here
• Stuck at $1 - $5M in revenue? Click Here
• Case Study on how Creative Thirst added over $200,000 for one supplement brand

"Send me a text"

To learn more about the group coaching click here: https://creativethirst.com/group/

You've got your supplement manufacturer lined up, your ingredients sourced, your packaging designed. You think you're ready to launch. But you're building on quicksand.

Most supplement founders obsess over the wrong things pre-launch. They focus on COGs, fulfillment partners, SKU count, and pricing strategy while completely ignoring the one thing that actually determines success: supplement buying psychology.

In this episode, you'll discover why supplements don't sell like other products, what the "dual-mind problem" is and why it changes everything about how you market, and the four forces (Desire, Hope, Trust, and Belief) that drive every supplement purchase.

If you're pre-launch or early stage and your conversion rates are terrible despite having a great product, this episode reveals the foundation you're missing. Because you're not in the supplement business. You're in the supplement buying psychology business.

To learn more about the group coaching click here: https://creativethirst.com/group/

If you're interested in working with me and my team to improve your supplement business. You can learn more at my website https://creativethirst.com

• Click here to grab your copy of the Health Supplement Ad Swipe Guide.
• Discover what really works in funnel marketing
• Need help increasing sales on your own? Click here
• Stuck at $1 - $5M in revenue? Click Here
• Case Study on how Creative Thirst added over $200,000 for one supplement brand

"Send me a text"

Your Meta ads got rejected again. You've scrubbed the copy clean, removed every possible claim, watered it down to "supports overall wellness," and still, nothing gets through. Or worse, it gets approved but doesn't convert. Meanwhile, you're watching competitors run seemingly aggressive ads that somehow work.

Here's what nobody's telling you: The rejection problem isn't just about compliance. It's about understanding how people actually buy supplements.

In this episode, I break down why supplements sit in a completely unique space between functional and emotional purchases, and why that changes everything about how you need to market them. You'll learn about the dual-mind framework—how supplement buyers are making two simultaneous decisions with their functional mind and emotional mind, and why satisfying only one of them kills your conversions.

We'll cover why your "safe" compliant ads speak only to researchers who never buy, how the brands getting traction are satisfying both minds even within Meta's rules, and why trying to apply standard DTC tactics to supplements keeps you stuck in mediocre performance.

If you've been treating Meta rejections as purely a compliance problem, this episode will completely reframe how you think about your ad strategy and why you need supplement-specific thinking to scale.

Topics covered:

• Why the functional vs. emotional buying spectrum matters for supplements
• The two minds every supplement buyer uses simultaneously
• What really happens when you strip all claims from your ads
• How to diagnose if your marketing speaks to only one mind
• Why generic e-commerce tactics fail in the supplement space

If you're interested in working with me and my team to improve your supplement business. You can learn more at my website https://creativethirst.com

• Click here to grab your copy of the Health Supplement Ad Swipe Guide.
• Discover what really works in funnel marketing
• Need help increasing sales on your own? Click here
• Stuck at $1 - $5M in revenue? Click Here
• Case Study on how Creative Thirst added over $200,000 for one supplement brand

"Send me a text"

Welcome to part two where we unpack the final six trends that will separate winning supplement brands from dying ones in 2026.

In this episode, we dive into the innovation happening in formats and packaging (hint: gummies are declining at 8% while powders grow), the explosion of GLP-1 natural alternatives riding the Ozempic wave, functional mushrooms hitting mainstream with lion's mane getting 87 million TikTok views, personalized supplements becoming accessible through DNA and AI, beauty-from-within supplements booming as skincare goes internal, and why immune health isn't declining post-pandemic it's accelerating to $27.6 billion.

You'll discover why generic is dead and specificity is king, how to prove your products actually work in a skeptical market, why format matters as much as formulation, and the fundamental consumer behavior shifts connecting all twelve trends.

Plus, the hard truth about market growth: specialty supplements are growing at 6.3% while basic vitamins barely hit 2.7%. If you're making generic multivitamins with no differentiation, you're in a category growing slower than inflation.

The supplement market is hitting $327 billion by 2030, but not every brand will capture their share. This episode shows you exactly how to position your brand for the massive opportunities ahead while your competitors keep playing the old game.

The revolution isn't coming, it's already here. Are you ready?

If you're interested in working with me and my team to improve your supplement business. You can learn more at my website https://creativethirst.com

• Click here to grab your copy of the Health Supplement Ad Swipe Guide.
• Discover what really works in funnel marketing
• Need help increasing sales on your own? Click here
• Stuck at $1 - $5M in revenue? Click Here
• Case Study on how Creative Thirst added over $200,000 for one supplement brand

"Send me a text"

2026 Supplement Marketing Trends

The supplement industry is shifting faster than ever before, and the brands that miss what's happening are going to watch their sales decline year after year while their competitors dominate.

In this two-part series, we're breaking down the twelve major trends that will completely reshape how supplements are sold, who buys them, and what actually succeeds in 2026 and beyond.

Part one covers six game-changing trends: gaming supplements exploding to serve three billion gamers worldwide, plant proteins finally dethroning whey, women's health becoming a $77 billion opportunity, postbiotics revolutionizing gut health, brain supplements going mainstream beyond biohackers, and longevity moving from anti-aging to pro-longevity optimization.

You'll learn why each trend matters, who's buying, what the buying psychology looks like, and how to position your brand to capitalize on these shifts. Plus, six action steps you can implement immediately to future-proof your supplement business.

The companies that adapt to these trends will dominate their categories. The ones stuck in the old playbook will become the Blockbuster of supplements. Which side do you want to be on?

Tune in next week for part two covering trends 7-12.

If you're interested in working with me and my team to improve your supplement business. You can learn more at my website https://creativethirst.com

• Click here to grab your copy of the Health Supplement Ad Swipe Guide.
• Discover what really works in funnel marketing
• Need help increasing sales on your own? Click here
• Stuck at $1 - $5M in revenue? Click Here
• Case Study on how Creative Thirst added over $200,000 for one supplement brand

"Send me a text"

In this episode, you'll discover why Q5 marketing is actually the best time to acquire new supplement customers all year. Learn how to leverage 20-30% lower ad costs, capitalize on the "New Year, New Me" mindset before it peaks, and turn holiday browsers into committed subscribers while your competition sleeps.

We break down the exact psychology shifts that happen after Christmas, the messaging pivots you need to make, and the three-layer campaign structure that turns Q5 into your most profitable acquisition period. Plus, the seven deadly mistakes supplement brands make that cost them thousands in easy revenue. Time to play the fifth quarter.

If you're interested in working with me and my team to improve your supplement business. You can learn more at my website https://creativethirst.com

• Click here to grab your copy of the Health Supplement Ad Swipe Guide.
• Discover what really works in funnel marketing
• Need help increasing sales on your own? Click here
• Stuck at $1 - $5M in revenue? Click Here
• Case Study on how Creative Thirst added over $200,000 for one supplement brand

"Send me a text"

In this episode, I break down the exact framework I've used to help e-commerce growth for supplement brands scale past $100M in revenue while staying profitable. You'll discover why 72% of your revenue comes from just 20% of your customers, how to calculate true Customer Lifetime Value (LTV) the right way, and the four pillars of LTV optimization that actually work in the supplement industry.

This isn't about lowering your customer acquisition costs. It's about acquiring better customers and turning them into lifelong advocates.

If you're tired of short-term wins that fade away, this episode will change how you think about growth forever.

What You'll Learn:

• Why most supplement brands calculate LTV completely wrong (and how to fix it)
• The four unique levers supplement brands can pull to increase customer value
• How to build a trust system that overcomes supplement skepticism
• The 90-Day Success System that prevents 60% customer loss after first purchase
• Real benchmarks: what LTV:CAC ratios you should actually be hitting
• A step-by-step action plan you can implement starting today

If you're interested in working with me and my team to improve your supplement business. You can learn more at my website https://creativethirst.com

• Click here to grab your copy of the Health Supplement Ad Swipe Guide.
• Discover what really works in funnel marketing
• Need help increasing sales on your own? Click here
• Stuck at $1 - $5M in revenue? Click Here
• Case Study on how Creative Thirst added over $200,000 for one supplement brand

"Send me a text"

Most supplement brands are stuck fighting the same tired battles in crowded single-benefit categories. Meanwhile, a small group of marketers are doing something different—and it's working.

In this episode, we explore cross-category positioning: the strategy of addressing multiple connected health benefits instead of just one isolated outcome. But this isn't about making vague "kitchen sink" claims. It's about understanding how the body actually works as an interconnected system.

You'll discover:

• Why supplements are uniquely positioned for cross-category marketing (unlike any other product type)
• The four buying forces framework and how cross-category positioning amplifies all of them simultaneously
• How to identify YOUR cross-category opportunity using the core emotion mapping method
• Real examples from today's market: gut-brain-skin axis, menopause multi-benefits, sports recovery systems, and more
• Why cross-category positioning attracts better customers with higher lifetime value and lower refund rates
• The stage 5 marketplace sophistication strategy that's replacing outdated single-benefit marketing
• How to build unique mechanisms that explain connections between benefits (with specific formulas you can adapt)

Whether you're marketing probiotics, collagen, omega-3s, women's health products, or sports nutrition, this framework will help you stand out in a saturated market.

This episode is for supplement brand owners, marketers, and product developers who want to evolve beyond single-benefit positioning and speak to how their prospects actually think about health.

If you're interested in working with me and my team to improve your supplement business. You can learn more at my website https://creativethirst.com

• Click here to grab your copy of the Health Supplement Ad Swipe Guide.
• Discover what really works in funnel marketing
• Need help increasing sales on your own? Click here
• Stuck at $1 - $5M in revenue? Click Here
• Case Study on how Creative Thirst added over $200,000 for one supplement brand