2026 Supplement Marketing Trends (Part 2 of 2)

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Welcome to part two where we unpack the final six trends that will separate winning supplement brands from dying ones in 2026.

In this episode, we dive into the innovation happening in formats and packaging (hint: gummies are declining at 8% while powders grow), the explosion of GLP-1 natural alternatives riding the Ozempic wave, functional mushrooms hitting mainstream with lion's mane getting 87 million TikTok views, personalized supplements becoming accessible through DNA and AI, beauty-from-within supplements booming as skincare goes internal, and why immune health isn't declining post-pandemic it's accelerating to $27.6 billion.

You'll discover why generic is dead and specificity is king, how to prove your products actually work in a skeptical market, why format matters as much as formulation, and the fundamental consumer behavior shifts connecting all twelve trends.

Plus, the hard truth about market growth: specialty supplements are growing at 6.3% while basic vitamins barely hit 2.7%. If you're making generic multivitamins with no differentiation, you're in a category growing slower than inflation.

The supplement market is hitting $327 billion by 2030, but not every brand will capture their share. This episode shows you exactly how to position your brand for the massive opportunities ahead while your competitors keep playing the old game.

The revolution isn't coming, it's already here. Are you ready?

If you're interested in working with me and my team to improve your supplement business. You can learn more at my website https://creativethirst.com

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