"Send me a text"

To learn more about the group coaching click here: https://creativethirst.com/group/

You're spending $50 to acquire a customer who buys once and never returns. You've tested different creative, different audiences, different landing pages. Nothing works.

The problem isn't your tactics. It's that you don't understand marketplace sophistication.

Your market has heard every promise hundreds of times. They've tried dozens of supplements. They're skeptical and jaded. And you're marketing to them like it's 1995, making the same benefit promises everyone else makes.

In this episode, you'll learn the five stages of marketplace sophistication and where supplement markets actually sit, why promises don't work anymore and what does (Unique Mechanisms), and how to create a Mechanism of Trust and Mechanism of Hope that makes your marketing actually work.

Stop trying to out-promise your competition. Start competing on mechanism. That's supplement-specific thinking, and that's how you make marketing work in sophisticated markets.

To learn more about the group coaching click here: https://creativethirst.com/group/

If you're interested in working with me and my team to improve your supplement business. You can learn more at my website https://creativethirst.com

• Click here to grab your copy of the Health Supplement Ad Swipe Guide.
• Discover what really works in funnel marketing
• Need help increasing sales on your own? Click here
• Stuck at $1 - $5M in revenue? Click Here
• Case Study on how Creative Thirst added over $200,000 for one supplement brand

"Send me a text"

To learn more about the group coaching click here: https://creativethirst.com/group/

You've got your supplement manufacturer lined up, your ingredients sourced, your packaging designed. You think you're ready to launch. But you're building on quicksand.

Most supplement founders obsess over the wrong things pre-launch. They focus on COGs, fulfillment partners, SKU count, and pricing strategy while completely ignoring the one thing that actually determines success: supplement buying psychology.

In this episode, you'll discover why supplements don't sell like other products, what the "dual-mind problem" is and why it changes everything about how you market, and the four forces (Desire, Hope, Trust, and Belief) that drive every supplement purchase.

If you're pre-launch or early stage and your conversion rates are terrible despite having a great product, this episode reveals the foundation you're missing. Because you're not in the supplement business. You're in the supplement buying psychology business.

To learn more about the group coaching click here: https://creativethirst.com/group/

If you're interested in working with me and my team to improve your supplement business. You can learn more at my website https://creativethirst.com

• Click here to grab your copy of the Health Supplement Ad Swipe Guide.
• Discover what really works in funnel marketing
• Need help increasing sales on your own? Click here
• Stuck at $1 - $5M in revenue? Click Here
• Case Study on how Creative Thirst added over $200,000 for one supplement brand

"Send me a text"

Your Meta ads got rejected again. You've scrubbed the copy clean, removed every possible claim, watered it down to "supports overall wellness," and still, nothing gets through. Or worse, it gets approved but doesn't convert. Meanwhile, you're watching competitors run seemingly aggressive ads that somehow work.

Here's what nobody's telling you: The rejection problem isn't just about compliance. It's about understanding how people actually buy supplements.

In this episode, I break down why supplements sit in a completely unique space between functional and emotional purchases, and why that changes everything about how you need to market them. You'll learn about the dual-mind framework—how supplement buyers are making two simultaneous decisions with their functional mind and emotional mind, and why satisfying only one of them kills your conversions.

We'll cover why your "safe" compliant ads speak only to researchers who never buy, how the brands getting traction are satisfying both minds even within Meta's rules, and why trying to apply standard DTC tactics to supplements keeps you stuck in mediocre performance.

If you've been treating Meta rejections as purely a compliance problem, this episode will completely reframe how you think about your ad strategy and why you need supplement-specific thinking to scale.

Topics covered:

• Why the functional vs. emotional buying spectrum matters for supplements
• The two minds every supplement buyer uses simultaneously
• What really happens when you strip all claims from your ads
• How to diagnose if your marketing speaks to only one mind
• Why generic e-commerce tactics fail in the supplement space

If you're interested in working with me and my team to improve your supplement business. You can learn more at my website https://creativethirst.com

• Click here to grab your copy of the Health Supplement Ad Swipe Guide.
• Discover what really works in funnel marketing
• Need help increasing sales on your own? Click here
• Stuck at $1 - $5M in revenue? Click Here
• Case Study on how Creative Thirst added over $200,000 for one supplement brand