Why Your Meta Ads Keep Getting Rejected (And What It Really Means)

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Your Meta ads got rejected again. You've scrubbed the copy clean, removed every possible claim, watered it down to "supports overall wellness," and still, nothing gets through. Or worse, it gets approved but doesn't convert. Meanwhile, you're watching competitors run seemingly aggressive ads that somehow work.

Here's what nobody's telling you: The rejection problem isn't just about compliance. It's about understanding how people actually buy supplements.

In this episode, I break down why supplements sit in a completely unique space between functional and emotional purchases, and why that changes everything about how you need to market them. You'll learn about the dual-mind framework—how supplement buyers are making two simultaneous decisions with their functional mind and emotional mind, and why satisfying only one of them kills your conversions.

We'll cover why your "safe" compliant ads speak only to researchers who never buy, how the brands getting traction are satisfying both minds even within Meta's rules, and why trying to apply standard DTC tactics to supplements keeps you stuck in mediocre performance.

If you've been treating Meta rejections as purely a compliance problem, this episode will completely reframe how you think about your ad strategy and why you need supplement-specific thinking to scale.

Topics covered:

• Why the functional vs. emotional buying spectrum matters for supplements
• The two minds every supplement buyer uses simultaneously
• What really happens when you strip all claims from your ads
• How to diagnose if your marketing speaks to only one mind
• Why generic e-commerce tactics fail in the supplement space

If you're interested in working with me and my team to improve your supplement business. You can learn more at my website https://creativethirst.com

• Click here to grab your copy of the Health Supplement Ad Swipe Guide.
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• Case Study on how Creative Thirst added over $200,000 for one supplement brand