Episodios

  • Pitch The Tide – Noah Palansky: CEO & Co-Founder of TAIV

    Pitch The Tide – Noah Palansky: CEO & Co-Founder of TAIV
    Feb 27 2026
    In this Pitch The Tide session, Noah Palansky, CEO and co-founder of TAIV, presents a platform that transforms in-venue TVs into revenue-generating marketing channels for restaurants and bars. By using AI to detect commercial breaks in real time, TAIV seamlessly replaces broadcast ads with brand-safe content, in-house promotions, and paid advertising from approved partners. Operators gain control over what appears on their screens, unlock incremental ad revenue through a shared model, and drive measurable lifts in food, beverage, and event sales.

    Interview Takeaways:
    • Turn TVs into a Revenue-Generating Asset – TAIV converts in-venue TVs from passive screens into profit centers by replacing commercial breaks with paid ads and brand-approved content, allowing restaurants to earn shared advertising revenue with no upfront cost.
    • Gain Control Over the Guest Experience – Operators control what appears on their screens, eliminating competitor ads and unaligned messaging while promoting in-house specials, events, and brand storytelling to shape the in-venue experience.
    • Drive Sales and Influence Customer Behavior – By promoting high-margin items, seasonal offerings, and events at the moment guests are watching, the platform helps increase food and beverage sales, improve event turnout, and influence purchasing decisions in real time.


    Episode Links:
    • Cali BBQ Media: https://content.calibbq.media/
    • Join Our Next Show: https://betheshow.media/rising-tides/
    • Shawn Walchef on LinkedIn: https://www.linkedin.com/in/shawnpwalchef/
    • Noah Palansky LinkedIn: https://www.linkedin.com/in/noahpalansky/
    • Taiv TV: https://www.taiv.tv/


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    45 m
  • Are You Struggling To Make Content?

    Are You Struggling To Make Content?
    Feb 25 2026
    Shawn Walchef shares why creating content is no longer optional for entrepreneurs and operators who want to grow their business. He explains how visibility drives opportunity, why waiting for the perfect moment holds leaders back, and how anyone can start with simple tools like a smartphone. Walchef encourages leaders to build in public, embrace discomfort, and use repetition to strengthen their message.

    Interview Takeaways:
    • Content Creates Visibility, and Visibility Drives Opportunity – If you are not creating content, you are invisible. Sharing your story online helps people discover your business, builds trust, and creates opportunities with customers, partners, investors, and talent.
    • Start Now With What You Have – You do not need a media team, perfect strategy, or expensive equipment to begin. Use your phone, record your message, and improve through repetition. Progress comes from action, not waiting.
    • Build in Public and Embrace Imperfection – The more you create, the more confident and effective you become. Sharing your journey openly builds trust, strengthens your message, and turns your expertise into influence. Consistency matters more than perfection.


    Episode Links:
    • Shawn Walchef LinkedIn: https://www.linkedin.com/in/shawnpwalchef/
    • Shawn Walchef Instagram: https://www.instagram.com/shawnpwalchef/?hl=en
    • Cali BBQ: https://calibbq.media/


    About Our Sponsors
    DAVO:

    DAVO automates every step of the sales tax process — from collecting to filing to paying...

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    6 m
  • Rising Tides Live: What Story Are You Afraid to Tell?

    Rising Tides Live: What Story Are You Afraid to Tell?
    Feb 24 2026
    Storytelling and vulnerability took center stage on Rising Tides Live as Shawn Walchef and the community explored a powerful question: what story are you afraid to tell, and why does it matter? From failed ghost kitchens and leadership missteps to personal sacrifices, ethical dilemmas, and the messy middle of building something new, entrepreneurs and operators shared honest moments of fear, failure, and growth. A clear theme emerged: the stories we hesitate to share often create the strongest connections and the greatest lessons. When leaders focus on facts over pride, embrace failure as feedback, and show up with authenticity, fear becomes a catalyst for clarity, resilience, and meaningful progress in both business and life.

    Interview Takeaways:
    • Vulnerability Builds Connection – The hardest stories to share, including failure, doubt, and personal struggles, often create the strongest connection. Honest storytelling builds trust, strengthens community, and helps others learn from real experiences.
    • Failure Is Part of Growth – Setbacks are not the end. When leaders focus on facts, reflect on mistakes, and treat failure as feedback, they gain clarity and make better decisions moving forward.
    • Fear Signals Opportunity – Fear often points to where growth is needed most. Progress comes from taking action, staying aligned with your values, and continuing to show up even when the path feels uncertain.


    Episode Links:
    • Cali BBQ Media: https://content.calibbq.media/
    • Join Our Next Show: https://betheshow.media/rising-tides/
    • Shawn Walchef on LinkedIn: https://www.linkedin.com/in/shawnpwalchef/


    About Our Sponsors
    DAVO:

    DAVO automates every step of the sales tax process — from collecting to filing to paying...

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    Marqii is designed to create unforgettable customer experiences...

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    1 h
  • Embrace Your Cringe: How 1925 PubHouse Is Building in Public

    Embrace Your Cringe: How 1925 PubHouse Is Building in Public
    Feb 23 2026
    Ben Morgan, Tyler Morgan, and Mallory Morgan of 1925 PubHouse in Anderson, Indiana join Digital Hospitality to share how a family restaurant is evolving in public. From losing a job during COVID to embracing smartphone storytelling, they discuss blending old-school marketing with modern tech. This episode explores leadership on camera, leveraging Toast and integrated tools, and why embracing the cringe might be the most powerful growth strategy in 2026.

    Interview Takeaways:
    • Embrace the Cringe to Unlock Growth – Mallory Morgan didn’t wait for perfect lighting or polished campaigns. Putting real servers, real shifts, and real leadership on camera immediately increased engagement. When operators stop hiding behind food photos and start showing people, connection grows faster than reach.
    • Lead From the Front – If you want your team on camera, you go first. Ben Morgan and Tyler Morgan understood that visibility starts at the top. When leadership is willing to be seen, the staff follows. Culture is not what you say in meetings. It is what you model in public.
    • Old School + New School Wins – 1925 PubHouse still invests in mailers and sports radio. But pairing those community-rooted tactics with smartphone storytelling multiplies impact. The restaurants that grow today respect traditional marketing while building digital presence at the same time.


    Episode Links:
    • Ben Morgan LinkedIn: https://www.linkedin.com/in/ben-morgan-84040711/
    • Tyler Morgan LinkedIn: https://www.linkedin.com/in/tyler-morgan-786b7a130/
    • 1925 PubHouse Online: https://www.1925pubhouse.com/
    • 1925 PubHouse Instagram: https://www.instagram.com/1925_pubhouse_courtyard
    • 1925 PubHouse Tik Tok: https://www.tiktok.com/@1925pubhouse7
    • Mallory Morgan Tik Tok: https://www.tiktok.com/@hearmalout


    About Our Sponsors
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    DAVO automates every step of the sales tax process — from collecting to filing to paying...

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    Menos de 1 minuto
  • Pitch The Tide: Scott Siegel – Co Founder and CEO of Curbit

    Pitch The Tide: Scott Siegel – Co Founder and CEO of Curbit
    Feb 19 2026
    In this Pitch The Tide session, Scott Siegel, co-founder and CEO of Curbit, introduces a real-time order orchestration platform built to help restaurants manage digital order flow and reduce wait times. Curbit connects to kitchen and ordering systems to monitor production, adjust promise times, and communicate accurate pickup updates to guests. Instead of relying on static estimates or turning off orders during busy periods, brands gain live visibility into kitchen capacity. The focus of the pitch is clear: improve fulfillment accuracy, reduce operational chaos, and deliver a better guest experience at scale.

    Interview Takeaways:
    • Most digital order delays are a visibility problem — Restaurants often rely on static promise times without real-time insight into kitchen capacity, leading to long waits, cold food, and operational stress.
    • Real-time order orchestration improves accuracy and efficiency — Curbit connects kitchen and ordering systems to dynamically adjust timing, manage order flow, and help guests arrive when food is ready.
    • Better timing drives better business outcomes — More accurate fulfillment leads to higher guest satisfaction, improved repeat visits, stronger ratings, and increased digital revenue.


    Episode Links:
    • Scott Siegel: https://www.linkedin.com/in/scott-siegel-777689110/
    • Curbit Online: https://curbit.com/
    • Curbit LinkedIn: https://www.linkedin.com/company/curbitcapacitymanagement/
    • Cali BBQ Media: https://content.calibbq.media/
    • Join Our Next Show: https://betheshow.media/rising-tides/
    • Shawn Walchef on LinkedIn: https://www.linkedin.com/in/shawnpwalchef/


    About Our Sponsors
    DAVO:

    DAVO automates every step of the sales tax process — from collecting to filing to paying...

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    Marqii is designed to create unforgettable customer experiences...

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    1 h y 6 m
  • Leadership Lessons

    Leadership Lessons
    Feb 18 2026
    Shawn Walchef shares the four leadership lessons he learned the hard way after nearly losing his restaurant and building a media company from zero revenue to millions in sales. He explains why storytelling drives vision, how calm creates speed, why curiosity matters more than skill, and why asking for help is a true leadership strength. This episode explores practical insights on building teams, making decisions, and leading with clarity, resilience, and purpose in business.

    Interview Takeaways:
    • Storytelling drives leadership — Leaders must clearly communicate vision to align teams, build trust, and inspire action across customers, employees, and partners.
    • Calm creates speed — Staying composed under pressure leads to better decisions, clearer thinking, and stronger execution in fast-moving environments.
    • Curiosity and collaboration fuel growth — Hiring curious people and asking for help accelerates learning, strengthens teams, and unlocks new opportunities.


    Episode Links:
    • Shawn Walchef LinkedIn: https://www.linkedin.com/in/shawnpwalchef/
    • Shawn Walchef Instagram: https://www.instagram.com/shawnpwalchef/?hl=en
    • Cali BBQ: https://calibbq.media/


    About Our Sponsors
    DAVO:

    DAVO automates every step of the sales tax process — from collecting to filing to paying...

    Click here to learn more
    Marqii:

    Marqii is designed to create unforgettable customer experiences...

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    6 m
  • Rising Tides Live: AI Writing (No More Slop)

    Rising Tides Live: AI Writing (No More Slop)
    Feb 17 2026
    AI writing took center stage on Rising Tides Live as Eric Farrell filled in for Shawn Walchef and led a candid conversation on how to use AI without losing your humanity. Restaurant operators, creators, and business leaders shared how they leverage tools like ChatGPT to draft content, analyze contracts, develop recipes, and clarify ideas, while warning against the growing wave of robotic “AI slop.” A clear theme emerged: AI is a powerful assistant, not a replacement. The operators who win will be the ones who bring context, personality, and real-world experience to every prompt.

    Interview Takeaways:
    • AI Is a Tool, Not a Shortcut – The strongest voices in the room agreed: AI should enhance your thinking, not replace it. The first draft is never the final draft. Context, editing, and human judgment are what separate meaningful content from automated noise.
    • Context Creates Quality – The more information you feed AI, the better the output. Transcripts, brand voice, real experiences, and specific instructions transform generic responses into usable material. Garbage in, garbage out still applies.
    • Humanity Wins the Algorithm – With AI-generated content flooding every platform, authenticity becomes the differentiator. Operators who bring personality, perspective, and lived experience to their prompts will stand out while low-effort “AI slop” gets ignored.


    Episode Links:
    • Eric Farrell on LinkedIn: https://www.linkedin.com/in/eric-twk/
    • Cali BBQ Media: https://content.calibbq.media/
    • Join Our Next Show: https://betheshow.media/rising-tides/
    • Shawn Walchef on LinkedIn: https://www.linkedin.com/in/shawnpwalchef/


    About Our Sponsors
    DAVO:

    DAVO automates every step of the sales tax process — from collecting to filing to paying...

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    Marqii is designed to create unforgettable customer experiences...

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    1 h y 4 m
  • One Pound of Mozzarella, Hundreds of Orders, and the Power of the Internet

    One Pound of Mozzarella, Hundreds of Orders, and the Power of the Internet
    Feb 16 2026
    Julia Tinajero, co-owner of Basilico Italiano in Concord, North Carolina, joins Digital Hospitality to share how a one-pound mozzarella stick and a chicken Caesar wrap went viral and transformed her 85-seat restaurant. She explains how building menu items in public, embracing transparency, and responding to critics fueled real growth. This episode explores the power of short-form video, the realities of sudden demand, and why pressing record can change a restaurant’s trajectory.

    Interview Takeaways:
    • Build in Public Creates Momentum – Julia didn’t wait for the perfect menu launch. She tested, tweaked, and shared the chicken Caesar wrap and mega mozzarella in real time. Inviting the internet into the process turned customers into collaborators and momentum into measurable sales.
    • Viral Only Works If Operations Hold – A one-pound mozzarella can drive 300 orders, but only if the team can execute. Turning off online ordering, prioritizing the dining room, and communicating clearly protected the guest experience.
    • Transparency Builds Trust – Posting one-star reviews, explaining tough decisions, and sharing hard days strengthened community loyalty. Honesty travels further than perfection, and authenticity converts attention into long-term growth.


    Episode Links:
    • Julia Tinajero LinkedIn: https://www.linkedin.com/in/julia-tinajero-2b37b8393/
    • Basilico Italiano: https://basilicoitaliano.com/
    • Basilico Italiano Instagram: https://www.instagram.com/basilicoitaliano/?hl=en
    • Basilico Italiano Tik Tok: https://www.tiktok.com/@basilicoconcordnc
    • Basilico Italiano Facebook: https://www.facebook.com/basilicoitaliano.concord/


    About Our Sponsors
    DAVO:

    DAVO automates every step of the sales tax process — from collecting to filing to paying...

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    37 m