Pitch The Tide: Scott Siegel – Co Founder and CEO of Curbit

In this Pitch The Tide session, Scott Siegel, co-founder and CEO of Curbit, introduces a real-time order orchestration platform built to help restaurants manage digital order flow and reduce wait times. Curbit connects to kitchen and ordering systems to monitor production, adjust promise times, and communicate accurate pickup updates to guests. Instead of relying on static estimates or turning off orders during busy periods, brands gain live visibility into kitchen capacity. The focus of the pitch is clear: improve fulfillment accuracy, reduce operational chaos, and deliver a better guest experience at scale.

Interview Takeaways:

• Most digital order delays are a visibility problem — Restaurants often rely on static promise times without real-time insight into kitchen capacity, leading to long waits, cold food, and operational stress.
• Real-time order orchestration improves accuracy and efficiency — Curbit connects kitchen and ordering systems to dynamically adjust timing, manage order flow, and help guests arrive when food is ready.
• Better timing drives better business outcomes — More accurate fulfillment leads to higher guest satisfaction, improved repeat visits, stronger ratings, and increased digital revenue.

Episode Links:

• Scott Siegel: https://www.linkedin.com/in/scott-siegel-777689110/
• Curbit Online: https://curbit.com/
• Curbit LinkedIn: https://www.linkedin.com/company/curbitcapacitymanagement/
• Cali BBQ Media: https://content.calibbq.media/
• Join Our Next Show: https://betheshow.media/rising-tides/
• Shawn Walchef on LinkedIn: https://www.linkedin.com/in/shawnpwalchef/

About Our Sponsors
DAVO:

DAVO automates every step of the sales tax process — from collecting to filing to paying...

Click here to learn more
Marqii:

Marqii is designed to create unforgettable customer experiences...

Click here to learn more