Are You Struggling To Make Content?

Shawn Walchef shares why creating content is no longer optional for entrepreneurs and operators who want to grow their business. He explains how visibility drives opportunity, why waiting for the perfect moment holds leaders back, and how anyone can start with simple tools like a smartphone. Walchef encourages leaders to build in public, embrace discomfort, and use repetition to strengthen their message.

Interview Takeaways:

• Content Creates Visibility, and Visibility Drives Opportunity – If you are not creating content, you are invisible. Sharing your story online helps people discover your business, builds trust, and creates opportunities with customers, partners, investors, and talent.
• Start Now With What You Have – You do not need a media team, perfect strategy, or expensive equipment to begin. Use your phone, record your message, and improve through repetition. Progress comes from action, not waiting.
• Build in Public and Embrace Imperfection – The more you create, the more confident and effective you become. Sharing your journey openly builds trust, strengthens your message, and turns your expertise into influence. Consistency matters more than perfection.

Episode Links:

• Shawn Walchef LinkedIn: https://www.linkedin.com/in/shawnpwalchef/
• Shawn Walchef Instagram: https://www.instagram.com/shawnpwalchef/?hl=en
• Cali BBQ: https://calibbq.media/

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