Pitch The Tide – Noah Palansky: CEO & Co-Founder of TAIV

In this Pitch The Tide session, Noah Palansky, CEO and co-founder of TAIV, presents a platform that transforms in-venue TVs into revenue-generating marketing channels for restaurants and bars. By using AI to detect commercial breaks in real time, TAIV seamlessly replaces broadcast ads with brand-safe content, in-house promotions, and paid advertising from approved partners. Operators gain control over what appears on their screens, unlock incremental ad revenue through a shared model, and drive measurable lifts in food, beverage, and event sales.

Interview Takeaways:

• Turn TVs into a Revenue-Generating Asset – TAIV converts in-venue TVs from passive screens into profit centers by replacing commercial breaks with paid ads and brand-approved content, allowing restaurants to earn shared advertising revenue with no upfront cost.
• Gain Control Over the Guest Experience – Operators control what appears on their screens, eliminating competitor ads and unaligned messaging while promoting in-house specials, events, and brand storytelling to shape the in-venue experience.
• Drive Sales and Influence Customer Behavior – By promoting high-margin items, seasonal offerings, and events at the moment guests are watching, the platform helps increase food and beverage sales, improve event turnout, and influence purchasing decisions in real time.

Episode Links:

• Cali BBQ Media: https://content.calibbq.media/
• Join Our Next Show: https://betheshow.media/rising-tides/
• Shawn Walchef on LinkedIn: https://www.linkedin.com/in/shawnpwalchef/
• Noah Palansky LinkedIn: https://www.linkedin.com/in/noahpalansky/
• Taiv TV: https://www.taiv.tv/

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