Episodios

  • Building Profitability By Focusing on Customers, Not Clicks

    Building Profitability By Focusing on Customers, Not Clicks
    Apr 17 2025
    Tim Martin-Harvey, Head of eCommerce at The Bottle Club, joins Will Laurenson to unpack the bold decision to switch off all paid marketing - and why it led to a 200% profit increase. From dissecting flawed attribution models to exploring TikTok Shop, AI-powered content, and smarter segmentation through checkout questions, Tim shares tactical and philosophical insights into running a retail brand in 2025. Whether you're focused on customer retention, email marketing, or future commerce trends, this episode offers a refreshingly honest look at what happens when you break the rules to serve the business better.
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    49 m
  • From Adidas to Boating: Mona Sutherland on Scaling Performance

    From Adidas to Boating: Mona Sutherland on Scaling Performance
    Apr 15 2025
    Mona Sutherland, Head of Performance Marketing at West Marine, joins Will Laurenson to explore the intersection of digital strategy, AI, and ecommerce at scale. With a background at Adidas and Melissa Shoes, Mona shares how West Marine is using AI to improve creative, why video content is crucial for B2B and B2C buyers, and how the brand is thriving despite retail headwinds. They discuss SEO shifts, customer problem-solving, and the practical challenges of marketing 90,000+ SKUs. If you're in performance marketing or ecommerce, this episode delivers tactical depth and big-picture thinking.
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    36 m
  • How Mid-Day Squares Built a Chocolate Brand with Cameras Rolling

    How Mid-Day Squares Built a Chocolate Brand with Cameras Rolling
    Apr 10 2025
    Jake Karls, co-founder of Mid-Day Squares, joins Will Laurenson to reveal how bold storytelling and emotional connection turned a homemade snack into a multi-million-dollar chocolate brand. Jake shares why they documented their journey from the start, how their in-house manufacturing gives them an edge, and why building a loyal community is their biggest moat. They also discuss the challenges of scaling, rising cocoa costs, and what it takes to produce content that truly resonates. If you're in CPG, ecommerce or brand building, Jake’s honest insights into sustainable growth and emotional marketing will leave a lasting impression.
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    31 m
  • Lessons from Five Years of E-Commerce Growth

    Lessons from Five Years of E-Commerce Growth
    Apr 8 2025
    Garrett Peters, co-founder of Duncan & Stone Paper Company, joins Will Laurenson to talk about building a profitable, founder-led brand without sacrificing your sanity. They dive into using AI for content, the ups and downs of TikTok Shop, running a business with friends, and the importance of cashflow discipline. Garrett shares how his team handles growth, forecasts inventory, and aims for $5 million in annual sales—all while keeping their business enjoyable. This episode offers a grounded, honest view of modern e-commerce and the trade-offs that come with it.
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    43 m
  • The Unflashy Work That Actually Drives Growth

    The Unflashy Work That Actually Drives Growth
    Apr 3 2025
    Jonathan Turton, Head of E-commerce at Avery Row, joins Will Laurenson to talk practical growth—no fluff, just results. From a 181% increase in international revenue to a sharp SEO uplift, Jonathan reveals how small but meaningful changes drive big outcomes. They cover DTC vs. B2B channel conflict, building a lean tech stack, and the impact of smart tools like Swap and Continue. If you’re tired of chasing shiny new strategies and want a grounded, effective approach to e-commerce, this episode is a must-listen.
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    40 m
  • Inside the Brand Selling Out in 45 Seconds Every Thursday

    Inside the Brand Selling Out in 45 Seconds Every Thursday
    Apr 1 2025
    Brandon Horoho, co-founder and CMO of Montana Knife Company, joins Will Laurenson to share how he’s building a legacy brand in a highly restricted industry. They discuss Montana Knife Company’s rapid growth, its unique batch-release model, and how strict advertising regulations force creative marketing strategies. Brandon shares insights on customer acquisition, brand building, and why working with American manufacturers is so rewarding. If you’re interested in direct-to-consumer marketing, brand loyalty, and overcoming business challenges, this episode is packed with valuable lessons.
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    42 m
  • The Future of Ecommerce: AI, TikTok, and Consumer Loyalty

    The Future of Ecommerce: AI, TikTok, and Consumer Loyalty
    Mar 27 2025
    Marketing expert Nelly Coupe joins Will Laurenson to discuss e-commerce, branding, and the evolving digital marketing landscape. They explore the impact of sustainability on consumer choices, how TikTok is changing online shopping, and the role of AI in influencer marketing. Nelly shares insights from her experience with major personal care brands, while Will reflects on how brands can balance innovation with authenticity. They also examine the psychology behind consumer habits and the importance of sensory experiences in building brand loyalty. If you’re interested in how brands can stay relevant in 2025, this episode is packed with insightful discussions.
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    50 m
  • The Future of Subscription Commerce: Lessons from Scentbird

    The Future of Subscription Commerce: Lessons from Scentbird
    Mar 25 2025
    John Brown, Director of CRM at Scentbird, joins Will Laurenson to talk about fragrance subscriptions, AI-driven personalisation, and the challenges of international expansion. They discuss how Scentbird uses scent profiling and AI to help customers find their perfect fragrance, why SMS marketing works differently in the UK and US, and how AI-powered segmentation improves marketing efficiency. John also shares insights on licensing deals, the role of human connection in e-commerce, and why personalisation is key to customer retention. Whether you're in e-commerce, DTC, or subscription services, this episode is packed with insights you won’t want to miss.
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    49 m
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