How Overclockers UK Survived Its Ticketmaster Moment

Gareth Johnson from Overclockers UK joins Will Laurenson to talk about launching graphics cards, fighting scalpers, and building for long-term growth in the gaming industry. They cover Gareth’s shift from customer to digital leader, the dynamics behind huge product drops, and why open banking is a game-changer. Gareth explains how Overclockers UK has evolved from high-spec PC builds to a broader market offering, and how their B2B expansion is meeting demand from industries like Formula One. From site crashes to Discord communities, this episode gives a behind-the-scenes look at one of the UK’s most iconic gaming retailers.