Customers Who Click

De: Will Laurenson
Escúchala gratis

  • Resumen

  • Do you want actionable advice from the best and brightest eCommerce & D2C professionals? Customers Who Click presents D2C eCommerce specific advice to keep your customers clicking. In each episode, you’ll learn from experts sharing tools, success stories and insights on how to grow your eCommerce business. Will Laurenson interviews marketing leaders, from companies such as Fiverr, Virgin Pure, and Jellyfish Group, to help you understand the complete customer journey, their expectations and what is important for the growth of your eCommerce business. We will discuss a variety of industry tools and methods, such as search engine optimization, social media, conversion rate optimization, customer loyalty, referral marketing, and more. Join me, Will Laurenson of Customers Who Click, as we fight to keep your customers clicking!
    Will Laurenson; Monkey Blocks 2020
    Más Menos
Economía Exito Profesional Gestión y Liderazgo Liderazgo Marketing Marketing y Ventas
Más Menos
Episodios
  • Building Profitability By Focusing on Customers, Not Clicks

    Building Profitability By Focusing on Customers, Not Clicks
    Apr 17 2025
    Tim Martin-Harvey, Head of eCommerce at The Bottle Club, joins Will Laurenson to unpack the bold decision to switch off all paid marketing - and why it led to a 200% profit increase. From dissecting flawed attribution models to exploring TikTok Shop, AI-powered content, and smarter segmentation through checkout questions, Tim shares tactical and philosophical insights into running a retail brand in 2025. Whether you're focused on customer retention, email marketing, or future commerce trends, this episode offers a refreshingly honest look at what happens when you break the rules to serve the business better.
    Más Menos
    49 m
  • From Adidas to Boating: Mona Sutherland on Scaling Performance

    From Adidas to Boating: Mona Sutherland on Scaling Performance
    Apr 15 2025
    Mona Sutherland, Head of Performance Marketing at West Marine, joins Will Laurenson to explore the intersection of digital strategy, AI, and ecommerce at scale. With a background at Adidas and Melissa Shoes, Mona shares how West Marine is using AI to improve creative, why video content is crucial for B2B and B2C buyers, and how the brand is thriving despite retail headwinds. They discuss SEO shifts, customer problem-solving, and the practical challenges of marketing 90,000+ SKUs. If you're in performance marketing or ecommerce, this episode delivers tactical depth and big-picture thinking.
    Más Menos
    36 m
  • How Mid-Day Squares Built a Chocolate Brand with Cameras Rolling

    How Mid-Day Squares Built a Chocolate Brand with Cameras Rolling
    Apr 10 2025
    Jake Karls, co-founder of Mid-Day Squares, joins Will Laurenson to reveal how bold storytelling and emotional connection turned a homemade snack into a multi-million-dollar chocolate brand. Jake shares why they documented their journey from the start, how their in-house manufacturing gives them an edge, and why building a loyal community is their biggest moat. They also discuss the challenges of scaling, rising cocoa costs, and what it takes to produce content that truly resonates. If you're in CPG, ecommerce or brand building, Jake’s honest insights into sustainable growth and emotional marketing will leave a lasting impression.
    Más Menos
    31 m
adbl_web_global_use_to_activate_webcro768_stickypopup

Lo que los oyentes dicen sobre Customers Who Click

Calificaciones medias de los clientes

Reseñas - Selecciona las pestañas a continuación para cambiar el origen de las reseñas.

Reseñas de Audible.com

Opiniones de Amazon
No hay comentarios disponibles